A standard feature in most modern web applications is the ability to log in or register using accounts that you already own on other sites such as Google, Facebook, or Twitter. Building your own integrations for each service can be complex and time consuming, distracting you from the features that you and your users actually care about. Fortunately the Python social auth library makes it easy to support third party authentication with a large and growing number of services with minimal effort. In this episode Matías Aguirre discusses his motivation for creating the library, how he has designed it to allow for flexibility and ease of use, and the benefits of delegating identity and authentication to third parties rather than managing passwords yourself.