Simply Briefed

75% of professionals now use AI tools at work, and half of them only started in the last six months.

A year ago, we launched Simply Briefed with one idea: AI should be understandable, accessible, and a tool for everyone, not just experts. 

Join us as we revisit this first episode with Ingrid af Sandeberg, Chair of Stockholm AI, and talk about how we get AI’s real potential when we stop treating it like magic and start understanding how it works.

🎧 Hit play and see what still matters just as much.

Follow Simply Briefed for more insights! Subscribe on Spotify, Apple Podcast, connect on LinkedIn, and join the conversation.

Host: ⁠Kristine Lium⁠

Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠

Produced by: ⁠PIMM

Are you tracking what truly matters or just what’s easy to measure? 

In this episode, we dive into how AI is helping make sense of the health data we collect, from sleep and movement to blood tests.

We explore the Saluto app, a tool designed to turn your data into meaningful, preventive health insights. Joined by Peter Vesterberg, we discuss how to move from disconnected numbers to actionable insights that can improve your health decisions.

Tune in and discover how to make your health data work for you!

Guest: ⁠⁠⁠Peter Vesterberg⁠

Host :⁠⁠Kristine Lium⁠⁠

Socials: ⁠LinkedIn⁠⁠ & ⁠⁠Instagram⁠⁠

Produced by: ⁠⁠PIMM

Drowning in health data but it's giving you no value? 

Access to health data is a lot easier today, but organizing it remains a challenge. Peter Vesterberg & Per Söderström return to Simply Briefed to explore how AI transforms raw metrics into personal power. Discover citizen-driven health, data privacy realities, and the future of truly understanding your body.

Key Topics

- AI can help make sense of complex health data

- Not all data points provide equal insights, quality matters

- Understanding energy management is crucial for health

- There is no one-size-fits-all solution for health, personalization is key

- Emotional connections to health data can enhance understanding

- Unifying data while maintaining anonymity is crucial

- Unified health measurements can lead to early warning systems

- AI can help navigate uncertainty in health diagnostics

Follow Simply Briefed for more insights! Subscribe here on Spotify, connect on LinkedIn, and join the conversation.

Guests: ⁠Per Söderström & Peter Vesterberg

Host: ⁠Kristine Lium⁠

Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠

Produced by: ⁠PIMM

Generative  AI is crushing creative barriers. 

Ask yourself: What do I want to create, and how can the tools work for me to make it happen?

That’s what today’s conversation is about. We sat down with Johan Lopes Helgesson from Adobe to unpack how AI is becoming a true creative partner, lowering the barriers to entry while raising the ceiling of what’s possible.

Whether you see yourself as a creator or just someone curious about where digital creativity is heading, this episode will give you both the background and what's to come. 

Key Topics:

Plus: What is actually the practical differences between creative tools such as Adobe Firefly, MidJourney and DALL·E?

Mentioned in the episode: Content Authenticity Initiative 

Follow Simply Briefed for more insights! Subscribe on Spotify, connect on LinkedIn, and join the conversation.

Guest: Johan Lopes Helgesson

Host: Kristine Lium

Socials: LinkedIn & Instagram

Produced by: PIMM

What if staying safe online was just about changing a few everyday habits?

In this bonus episode, Hanna Linderstål, Security Profile of the Year 2024 in Sweden, shares her simple, effective steps you can take right now to boost your cyber hygiene.

Key Topics:

-How to create strong passwords

-Avoiding phishing and scams

-Safe browsing on public Wi-Fi

-How to protect your devices and data

-Everyday cyber hygiene routines

Read all tips here! 

Guest: Hanna Linderstål

Host: ⁠Kristine Lium⁠

Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠

Produced by: PIMM

Every 39 seconds, a cyberattack hits. But most go unnoticed.

Cybercrime has become a $10 trillion industry, fueled by AI, hybrid threats, and invisible warfare that’s targeting people just like you. In this episode, cybersecurity advisor Hanna Linderstål joins Kristine Lium to break down how today’s attacks work, why breaches stay hidden, and what you can do right now to protect yourself, and your business.

Key Topics:

-Hybrid attacks and invisible warfare

-AI-powered cybercrime and how it works

-The $10 trillion cybercrime economy

-AI security threats and defense tactics

-Cyber hygiene tips that actually matter

Guest: Hanna Linderstål

Host: Kristine Lium

Socials: LinkedIn & Instagram

Produced by: PIMM

🎧 Tune in now and find out how to protect yourself and your organization.

Follow Simply Briefed for more insights. Subscribe on Spotify, connect on LinkedIn, and join the conversation.

What if building your own AI assistant was as easy as writing a to-do list?

In this bonus episode, Kristine teams up with Fredrik Sjöberg to create real, working AI agents - no coding, no complex tools, just simple steps and smart prompts for you to use.

Key Topics:

• Building no-code AI agents
• Automating tasks with ChatGPT
• Prototyping tools using Bolt.new
• Prompt structuring tips

⁠Download prompts⁠

Guest: ⁠Fredrik Sjöberg⁠

Host: ⁠Kristine Lium⁠

Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠

Produced by: ⁠PIMM

AI is evolving beyond efficiency, when it can work just for you.

In this episode of Simply Briefed, we explore hyper-personalized AI agents with Fredrik Sjöberg, Principal Business Designer & AI Innovator at Fujitsu. What happens when software adapts to you instead of the other way around?

Fredrik shares his insights on ‘selfish software,’ AI-driven ideation, and how hyper-personalization is redefining productivity, creativity, and the way we interact with technology.

Key topics:

• The rise of hyper-personalized AI agents
• Selfish software’ and its impact on digital consumption
• AI’s role in creativity, productivity, and problem-solving

🎧 Tune in now!

Follow Simply Briefed for more insights, subscribe on Spotify, connect on LinkedIn, and join the conversation.

Guest: ⁠⁠Fredrik Sjöberg⁠⁠

Host: ⁠⁠Kristine Lium⁠⁠

Socials: ⁠⁠LinkedIn⁠⁠ & ⁠⁠Instagram⁠⁠

Produced by: ⁠⁠PIMM

Is it too late to start learning AI? Absolutely not. In this episode, Kristine Lium speaks with Professor Fredrik Heintz about how AI is transforming education—and why getting involved now is essential. From personalized learning to digital trust, this episode is a wake-up call to step in, not step back.

Key Topics:

• AI in education and personalized learning
• How to ask AI the right questions
• AI literacy for life and work
• Building trust in tech through knowledge
• Overcoming fear and embracing the future

Guest: ⁠⁠⁠⁠Fredrik Heintz⁠⁠⁠⁠, Professor at Linköping University

Host:⁠⁠⁠⁠ ⁠⁠⁠Kristine Lium⁠⁠⁠⁠⁠⁠⁠

Socials:⁠⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

Production:⁠⁠⁠⁠ ⁠⁠⁠⁠PIMM⁠⁠⁠⁠⁠⁠⁠

📚 Ready to future-proof your learning? Follow the show on Spotify and share this with a student, parent, or lifelong learner.

Color shapes how we feel, act, and buy—but what happens when AI starts choosing the palette? In this episode, Kristine Lium talks to Judith van Vliet, founder of The Color Authority, about how AI is transforming color in branding and design. From cultural cues to emotional impact, this is a bold look at the future of color-powered creativity.

Key Topics:

• AI and color psychology in branding
• Cultural + emotional influence of color
• How AI shifts design processes
• The human role in AI-driven creativity

Guest: Judith van Vliet, Color expert & founder of The Color Authority

Host: ⁠⁠⁠⁠⁠⁠Kristine Lium⁠⁠⁠⁠⁠⁠

Socials: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

Production: ⁠⁠⁠⁠⁠⁠⁠PIMM⁠⁠⁠⁠⁠⁠

🎨 Want to decode the future of color? Follow the show on Spotify and share this with a designer or brand strategist.