Single Tree Nation sits down with Leng Yang the first-generation Hmong American pitmaster behind It's Different Barbecue Company in Buford, Georgia — an Atlanta suburb where he's redefining what Southern barbecue can look like when you refuse to pick a lane. In this episode, Charlie Eblen and Derry Wells get one of the most powerful backstories the show has ever recorded.
Leng walks the guys through his family's escape from Laos during the Vietnam War as the Communist Viet Cong retaliated against Hmong scouts who had worked with the CIA, the refugee camps in Thailand, and how his family ended up in Illinois while his wife's family was split off to France.
From there: growing up as one of thirteen kids in a pastor's household, moving from Illinois to Wisconsin to Florida to South Carolina, meeting his wife through an AOL chat mishap, and building a twenty-year career as a software developer — all before barbecue found him. Leng opens up about the year that changed everything: his wife's ruptured brain aneurysm in 2022, his own diagnosis with a rare skin cancer months later, and getting laid off from his corporate job in 2023.
His wife's response — "let's go after this" — became the foundation for the restaurant. Just over a year in, It's Different BBQ has become one of the most creative fusion barbecue concepts in Georgia, blending brisket fried rice, beef bourguignon, chicken parmesan sandwiches, pork belly with sticky rice, and traditional Texas-style plates under one roof.
The conversation also digs into the philosophy behind the name — treating barbecue as an ingredient, not a destination — the challenges of breaking into a tight-knit Buford community as an "outsider" from twenty minutes up the road, the ghost named Norman in his 200-year-old building, and the two Instagram stories (an Uber driver's lost Crocs and a Father's Day catering pickup that couldn't pay) that show exactly what "my family is trying to serve your family" means in practice.
Plus, the return of the Great Bean Debate: Charlie confesses he changed his bean recipe back to canned beans after customer pressure — and now gets more compliments than ever.
⏱ Chapters:
00:00 – Cold open: Southern summer heat and life behind a smoker
02:15 – Meet Leng from It's Different BBQ in Buford, Georgia
05:30 – The Hmong story: Vietnam War, CIA scouts, and refugee camps
08:00 – "Eighth person": one of thirteen kids in a pastor's household
10:00 – Learning to cook, the buddy who introduced him to real barbecue
11:55 – Twenty years as a software developer
12:15 – Wife's ruptured brain aneurysm and rare skin cancer diagnosis
13:20 – Getting laid off and taking the leap into barbecue
15:30 – Illinois to Wisconsin to Florida to South Carolina
17:35 – Meeting his wife through an AOL chat
18:35 – Norman the ghost and the 200-year-old building
20:15 – "Leng's Awesome BBQ" and why they killed the name
22:00 – The philosophy of "It's Different" — BBQ as ingredient, not destination
24:30 – The menu: beef bourguignon, brisket fried rice, and fusion plates
27:00 – Barbecue sushi and smoked strawberry ice cream ideas
28:45 – The Uber driver's Crocs and Instagram community
31:20 – The Father's Day family who couldn't pay
34:00 – What to order on your first visit
36:15 – Complaints about "tender" brisket and the importance of resting meat
39:20 – Mac or Beans segment
42:00 – The Great Bean Debate returns: Daniel Vaughn's scratch-beans challenge
45:30 – Charlie changes his beans back to canned — and the compliments roll in
48:30 – Dinner For Two: Joshua from the Bible
52:30 – Restaurant hours and operations
54:00 – Prime rib Sundays and cowboy prime rib Fridays
55:30 – Closing thoughts on the craft
59:30 – Friday Feel Good: how you measure people, and how they measure you
Connect with It's Different Barbecue Company:
🍖 Buford, Georgia (Atlanta suburb)
📸 Instagram: @itsdifferentbarbecueco
🎙 Single Tree Nation — real conversations, single takes. Hosted by Charlie Eblen and Derry Wells.
🌳 Part of the Spread The Positive Network.
📻 Every Saturday morning on ESPN 94.9 The Fan from 8–9 a.m. 📧 [email protected] |
📞 (615) 307-0120
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