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In this episode of Bourbon With Friends. The BWF crew is joined by Paul Heshemi, founder of the SIP Awards. 

The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.

The SIP Awards is the only international spirits competition leveling the playing field for established brands and newcomers alike by enlisting consumers as judges. We remain steadfast in our goal of providing one of the most reliable measures of beverage quality rating in the world by delivering the opinions, thoughts, and voices of the consumers to the general public.

Find out more about the SIP awards at https://sipawards.com/

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