Six Figure Brand®

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one.

A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.”

In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets.

We’re talking about how to avoid brand breakage, which is what happens when you hire designers, copywriters, SEO experts, photographers, and social media managers in silos without a shared strategy guiding the work. 

I walk you through the exact order your brand ecosystem should be built in, why the order matters so much, and how to avoid wasting time, money, and energy redoing things later.

👉 In This Episode, You’ll Learn:

• What a complete brand ecosystem actually includes
• Why your brand might feel disjointed or “Frankensteined” together
• What brand breakage is and how it happens
• Why brand strategy comes first, always
• The correct order to build your brand ecosystem
• Where SEO, copy, design, photography, and social media fit into the process
• How to avoid duplicating work across contractors
• What happens when all of your brand pieces are connected
• How to build something cohesive, confident, and scalable

🎧 Tune in for a strategic breakdown of how strong brands are actually built and why intentional layering matters more than doing “all the things.”

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Learn more about The Ultimate Brand Experience
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

I’m officially calling 2026 the year of the pivot.

I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same.

So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, Lori McPherson, Haley Johnson, and Erin Perkins, to share the big pivots they’re making in 2026.

We talk through what they’re changing, why those shifts felt necessary, how brand strategy played a role in each decision, and what success actually looks like on the other side of a pivot. Whether that means changing platforms, redefining values, or completely reimagining how their work shows up in the world.

👉 In This Episode, You’ll Learn:

• Why so many online business owners are making major pivots heading into 2026
• How Lori McPherson is shifting her marketing away from Facebook and leaning into Threads, and why brand strategy drove that change
• What led Haley Johnson to reevaluate a brand strategy she created in her early 20s, and how outgrowing it opened the door to a more aligned business
• Why Erin Perkins is transitioning from done-for-you services into building a tech company without changing her core mission
• The different ways brand strategy can change, evolve, or stay the same during a pivot
• How to define success when you’re prioritizing sustainability, alignment, and long-term impact
• Why building in public and allowing your business to evolve is often the most strategic move

🎧 Tune in for an honest, collaborative conversation about business pivots, evolving brand strategy, and making bold changes that support where you’re actually headed, not just where you started.

🔗 Links & Resources:
➡️ Laurie's Website & Instagram
➡️ Haleys Website & Instagram
➡️ Erin's Website & Instagram
➡️ Morgan's Website & Instagram

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you.

Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous.

Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all recognize today. Those logos became iconic because of decades of consistent growth, marketing, execution, and brand building, not the other way around.

👉 In This Episode, You’ll Learn:

• Why iconic logos are the result of business growth, not the cause
• What logos are actually meant to do for small and growing businesses
• Why chasing “instantly recognizable” branding can hold you back
• The difference between brand recognition and brand strategy
• How consistency and execution matter more than perfect design
• What to focus on instead of trying to look like a billion-dollar brand

🎧 Tune in for an honest conversation about logos, brand expectations, and why your business not your visuals is what ultimately builds recognition.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for.

In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations.

We talk about what it actually means to sell with someone instead of at them, how to stop sounding like every cringey cold DM on the internet, and how small shifts in your messaging can dramatically change the way people respond to your offers.

🎧 Tune in for a conversation that will help sales feel more natural, more confident, and a whole lot more effective without the “ick” factor.

👉 In This Episode, You’ll Learn:

• Why sales isn’t something you do to people, it’s something you do with them
• What “permission to sell” means (and why missing it makes everything feel gross)
• Nikki’s simple explanation of NLP and why it matters in sales + messaging
• Easy ways to use your clients’ actual words to improve your marketing and copy
• The subtle language shifts that make you sound more confident and credible
• Why personalization matters (and how to stop sounding like you’re talking to “everyone”)
• One practical NLP tip you can use immediately in live sales conversations
• A real client example where tiny proposal tweaks led to $13,500 more in revenue

🔗 Links & Resources:

➡️ Follow Nikki on Instagram @your_sales_maven
➡️ Grab Nikki's Free Gift Seal The Deal: Questions That Close Sales
➡️ Visit Nikki's Website
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode.

I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted.

AND at the end of last year, I started noticing that every time I brought a question to my coach… I already knew the answer.

In this episode, I’m sharing why I’m choosing to step away from traditional business coaching in 2026, what I’m redirecting that investment toward instead, and how I’m thinking about support, self-trust, and execution differently as I move into my next season of business.

👉 In This Episode, You’ll Learn:

• Signs you’ve outgrown coaching
• The difference between needing coaching support vs. needing execution support
• Why paying for reassurance can quietly stall your growth and self confidence
• How I’m redefining “support” going into 2026 (and what I’m investing in instead)
• How to tell if business coaching is still aligned for your current season
• What it looks like to trust yourself and actually do the work

🎧 Tune in for an honest conversation about outgrowing coaching, building self-trust, and choosing support that matches the season of business you’re actually in.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

There are just barely over two weeks left in 2025 and honestly? This year has felt different. 

Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed.

In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launching the Six Figure Brand® Podcast, to moving from Idaho to California and finally feeling settled again. 

I’m sharing how I’ve been redefining what “growth” means, what a slow year taught me about consistency, and why I’m going into 2026 feeling grounded, optimistic, and ready to apply everything I’ve been building.

If you’re closing out this year feeling tired, grateful, hopeful, or somewhere in between… you’re in good company.

👉 In This Episode, You’ll Learn:

• Why 2025 felt slower (and why that didn’t mean I was “failing”)
• How big life transitions (babies, moves, seasons of life) quietly shape your business
• The difference between financial growth and foundational growth
• How inconsistency in busy seasons shows up 3–6 months later in your bookings
• Why your marketing is more like planting a garden than flipping a switch
• How to honor the season of life you’re in without falling into comparison
• What I’m most excited about heading into 2026 

🎧 Tune in for an honest, cozy year-end chat about slow seasons, sustainable growth, and why simply still being in the game at the end of 2025 is a win all on its own.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

We’ve been conditioned to shrink ourselves.
To downplay the hard things we've accomplished.
To make ourselves smaller so no one feels uncomfortable.

But here’s the truth no one says out loud: you can be proud of yourself without being braggy.

You can celebrate your success and still be humble, grateful, grounded, and self-aware.

In this episode of the Six Figure Brand® Podcast, we’re unpacking what it actually looks like to own your wins (big or small) without guilt, shame, or fear of what other people might think. We’re talking about breaking out of online business “rain cloud culture,” reframing what it means to be successful, and giving yourself permission to take up space in your own story.

Because your wins matter. And they deserve to be seen.

👉 In This Episode, You’ll Learn:

• Why so many entrepreneurs downplay their accomplishments
• How online business culture has made us afraid to share good news
• The surprising connection between celebrating your wins and building self-trust
• Why your wins can actually encourage and empower the people around you
• How to reframe “bragging” into honest, grounded storytelling
• The mindset shift that will help you recognize success in all its forms

🎧 Tune in for a grounded reminder that you’re allowed to be proud of yourself, and that celebrating your success makes space for others to believe in theirs too.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Branding is not a magic fix. It’s an amplifier.

If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos.

Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell which stage you’re in, and what to focus on before you invest in a rebrand.

Because the best time to rebrand isn’t when you’re scrambling to make something work… it’s when you’re ready to amplify what already is.

👉 In This Episode, You’ll Learn:

• The difference between desperation-driven branding and abundance-driven branding
• Why branding can’t create clarity (it can only express it)
• How desperation energy shows up inside design projects
• What to focus on first if you’re not ready to rebrand
• Signs you’re in a strong place to invest in strategy and design
• Why branding works best when it’s proactive (not reactive)

🎧 Tune in for real talk about the timing, mindset, and foundations that make branding actually work, and how to know what your next move should be.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. 

In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better?

From systems and client experience to copy, SEO, photo shoots, social media, and paid ads, you’ll hear exactly how a clear brand foundation becomes the playbook your whole team can work from.

👉 In This Episode, You’ll Learn:

• Why brand strategy acts like a “manual” or roadmap for every decision your OBM or VA makes behind the scenes
• How a clear mission, messaging, and ideal client make your copywriter’s job easier (and your website and sales pages more effective)
• The reason SEO strategists refuse to move forward without clarity on who you serve and what you want to be known for
• How brand photographers use your values, voice, and differentiator to plan intentional, strategic brand shoots (not just “cute headshots”)
• Why social media managers and Instagram strategists can’t create cohesive content if your brand foundations are fuzzy
• How poor brand strategy makes paid ads more expensive and less effective — and why ads simply amplify whatever foundation you already have
• The common thread all six experts see when clients have vs. haven’t invested in brand strategy (and how that impacts your results, timeline, and ROI)

🎧 Tune in for a behind-the-scenes look at how a strong brand strategy makes every contractor on your team more effective, and why it’s the first investment to make before you hire copy, SEO, social media, photography, or ads support.

🔗 Links & Resources:
➡️ Liz's Website & Instagram
➡️ Sam's Website & Instagram
➡️ Brittany's Website & Instagram
➡️ Kira's Website & Instagram
➡️ Megan's Website & Instagram
➡️ Heather's Website & Instagram
➡️ Morgan's Website & Instagram

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

If you’ve ever wondered how the heck you’re supposed to choose a business coach  or if business coaching is even worth the investment, this episode is for you.

I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable online business, not just sell you a shiny but empty promise.

We also get into Eryn’s own story: burning out, stepping back from her business, moving across the country, coming back to coaching in a more aligned way, and the behind-the-scenes of her “forever brand” that I got to design.

👉 In This Episode, You’ll Learn:

• What to look for (and what to avoid) when hiring a business coach
• The difference between true business coaching and glorified life coaching
• Why your coach doesn’t have to be a designer but does need business experience
• How Eryn helped me refine my offers, pricing, and confidence as a CEO
• BTS of Eryn's big business pivot, burnout, and moving to Florida
• How we approached her rebrand to support her new direction and niche
• Why people-first strategy and relationships will always outlast trends
• What Eryn’s new mastermind for designers actually includes (and who it’s for)

🎧 Tune in for a candid, unfiltered conversation about business coaching, making big pivots, and building a design business that actually works for your life, not the other way around.

🔗 Links & Resources:
➡️ Eryn's Website
➡️ Connect with Eryn on LinkedIn
➡️ Learn About the Creative Autonomy Mastermind
➡️ Follow Morgan on Instagram @spechtand.co

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD