Six Figure Brand®

At some point in your online business, you’re going to run into a client situation that… just doesn’t work.

Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away.

None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged.

In this episode, I’m sharing three real stories from my own business:

• The first time I had to fire a client
• The time a client fired me
• And the project where we mutually agreed to part ways

I’ll walk you through what actually happened, the red flags I missed, what I’d do differently now, and how each situation helped me tighten my process, clarify my ideal client, and hold firmer, kinder boundaries in my business.

👉 In This Episode, You’ll Learn:

• How to know when it’s time to fire a client (and why it’s sometimes the kindest option)
• What to do when you’re the one getting fired as a service provider
• Red flags to watch for with difficult or misaligned clients
• How contracts, communication, and expectations can make or break a project
• Why boundaries make you a better business owner
• How to turn client breakups into data that strengthens your brand and process

🎧 Tune in if you’ve ever thought, “Is it just me, or is everyone else having way easier client experiences?” Spoiler: it’s not just you, and you’re not alone.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks.

In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unpack what it really takes to build a business that lasts, and why playing the long game pays off in both profit and peace of mind.

You’ll walk away with practical ways to reframe your expectations, strengthen your strategy, and create a business that grows sustainably (not stressfully).

👉 In This Episode, You’ll Learn:

• Why chasing quick wins can sabotage long-term success
• How the Marshmallow Experiment applies to entrepreneurship
• Real data showing why long-term thinkers outperform short-term chasers
• How to balance short-term validation with long-term vision
• Five mindset shifts to help you stay patient, consistent, and strategic

🎧 Tune in if you’ve ever felt “behind” in your business. This episode will remind you that slow growth is still growth.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward.

In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those results firsthand with my own clients.

We’ll talk through four ways that strong brand strategy directly impacts your bottom line, how to measure your ROI even when it’s not obvious, and why your brand should be working just as hard as you are to grow your business.

👉 In This Episode, You’ll Learn:

• How strategic branding helps you attract more of the right clients 
• Why your brand’s look and feel influence your perceived value and pricing power
• The difference between just “posting more” and marketing with strategy that actually works
• How brand consistency and recognition lead to more referrals and repeat clients
• What metrics to track to measure the ROI of your brand over time

🎧 Tune in if you're ready to dial your revenue up a notch and finally make your brand work for your business.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

Search for Episode 07: How To Use Client Feedback To Improve Your Online Business and Episode 29: How Brand Strategy Can Help Decision Fatigue for Online Business Owners in your favorite podcast player! 

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Creativity isn’t always the flex you think it is.

In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners.

We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work.

If you’ve ever wondered why your “pretty” brand or website isn’t converting or what separates a good designer from a strategic one, this conversation will change how you think about creativity in business.

👉 In This Episode, You’ll Learn:

• The key difference between art and design (and why it matters for your brand)
• Why design is data-informed creativity, not just self-expression
• How great design blends strategy, psychology, and marketing to drive results
• What questions to ask when hiring a brand designer so you choose the right one
• How to build a brand that’s timeless, strategic, and aligned with your goals

🎧 Tune in if you’re tired of “trendy” design advice and want a brand that actually works for your business... not one that just looks good on Instagram.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience.

Raising your prices as an online business owner is necessary and good, when you do it the right way. 

In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, and Kajabi) including what landed, what backfired, and how to roll out a respectful, strategic increase that maintains trust with your clients.

👉 In This Episode, You’ll Learn:

• Why neglecting to increase your prices leads to burnout, overbooking, and resentment
• What companies like Canva, Honeybook, Kit, and Kajabi got right and wrong when rolling out their recent price increase
• The five keys to a non-sleazy, client-centered price increase
• How to decide if it’s time to raise your prices

🎧 Tune in if you’re weighing a price increase and want examples, tips, and a clear framework to do it with integrity.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Military spouse business owners, this one’s for you.

If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple.

From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a military spouse comes with its own set of challenges. In this episode, I’m sharing a real behind-the-scenes look at our most recent PCS, the systems and prep that made it smoother, and how I’m learning to show up with more grace when life feels chaotic.

👉 In This Episode, You’ll Learn:

• What a PCS is (in plain English) and why online business is a massive blessing for military spouses
• The real challenges: disrupted routines, lost childcare/community, and the push–pull of wanting momentum and needing a pause
• Five things to prep as soon as you know you’re moving:
• How to protect your capacity before, during, and after the move 
• Mindset shifts for the emotional side of things and the one practice that's kept me grounded through all of the chaos

🎧 Tune in if you’re a fellow military spouse (or anyone who moves a lot) and want a realistic game plan to keep your business warm without burning yourself out.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. 

In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork.

👉 In This Episode, You’ll Learn:

• How Nadiia went from the casino floor to running a tech-forward online business and the mindset shifts that made it possible
• Why automations are so vital to not only save you time, but create a top-tier customer experience
• Why Kajabi is the best true all-in-one platform for your online business
• Why you need to be "over segmenting" your audience
• How to decide if Kajabi is right for you
• How to use Zapier to connect all of the tools you use in your business
• The one Zap every business owner needs

🎧 Tune in if you want your business to run smoother, your marketing to feel more personalized, and your tech to finally work for you.

🔗 Links & Resources:

➡️ Nadiia's YouTube Channel
➡️ Thinkific vs. Kajabi
➡️ Sign up for Kajabi & Get Extra Bonuses
➡️ Join Nadiia's Kajabi Thrive Club
➡️ Book a VIP Call with Nadiia
➡️ Sign Up for Zapier

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Branding doesn’t have to be complicated or expensive.

Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier.

In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or working with a designer.

👉 In This Episode, You’ll Learn:

• Why recording your client calls (and running the transcripts through ChatGPT) is the ultimate shortcut to better content and stronger branding
• How client feedback forms become a goldmine of insights for your brand and marketing
• Why the Stand Out Brand Foundations Workbook is my favorite DIY-friendly tool for creating a clear, strategic brand
• The right way to use Pinterest for visual inspiration (without copying anyone else’s work)
• How Canva can save you hours and make showing up online 10x easier

🎧 Tune in to learn which tools I rely on every single day to help my clients (and myself) build brands that actually stand out.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Search for Ep. 7 How To Use Client Feedback To Improve Your Online Business on your favorite platform to hear more about why I think client feedback is the most underutilized brand strategy tool out there

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely. 

No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time.

In this episode, I’m sharing the four things that caught me completely off guard after I left my full time job, plus the lessons I wish I’d known back in 2018. 

Whether you’re getting ready to make the leap or you’ve already quit and are navigating the ups and downs, this conversation will help you feel seen and a little more prepared for what’s ahead.

👉 In This Episode, You’ll Learn:

• Why judgment from friends, family, and coworkers can sting more than you expect, and what it actually says about them, not you
• The emotional rollercoaster that comes after quitting (even if you’re usually pretty level-headed)
• How an unexpected identity crisis led me to rebrand my entire business just one month in
• Why having more time in your business can actually make things feel slower, and how to push through it
• The reminders I’d give my younger self if I could go back to the day I left my 9–5

🎧 Tune in if you’re getting ready to leave your 9–5, or you’ve already made the leap and are wondering why it feels so different than you imagined.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Search for Ep. 26 Behind the Scenes of a Decade’s Worth of Rebrands in My Online Design Business on your favorite platform for a deep dive into all of the rebrands I've done in my business

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress.

But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make each one easier, faster, and more aligned.

In this episode, I’m breaking down how brand strategy reduces decision fatigue, what it actually includes, and how you can use it to simplify everything from content creation to client boundaries.

👉 In This Episode, You’ll Learn:

• Why decision fatigue is one of the biggest hidden threats to entrepreneurs
• The 10 core elements of brand strategy and how they act as filters for your choices
• How strategy simplifies content creation, messaging, offers, visuals, and more
• The role values and positioning play in setting boundaries and saying “no” with confidence
• Practical tools to make decision-making faster and less stressful in your business

🎧 Tune in to learn how to stop spinning your wheels, reduce overthinking, and finally make decisions in your business with confidence.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Search for Ep. 20 What Is Brand Strategy on your favorite platform for a deep dive into what exactly a solid brand strategy includes

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!