Six Figure Brand®

You don't have to look very far to find "highlight reel" content about building an online business. 

What you don't see as often is what it actually looks like to rebuild momentum after a slow season, navigate the edge of burnout, and keep pushing forward while you're still in the middle of figuring it out.

That's what this episode is.

I started out 2026 Q1 feeling discouraged, a little defeated, and wondering why things weren't gaining traction despite knowing that I was doing all the right things. 

Three months later, the picture looks pretty different. Not perfect and not where I ultimately want to be, but genuinely moving in the right direction in ways that feel really good.

This episode is my full Q1 recap. The wins, the struggles, the lessons, and what I'm focused on heading into Q2. I'm sharing it because if you're in a similar season, I want you to see what three months of consistent, intentional action can actually do.

👉 In This Episode, You'll Learn:

• The threads post I almost deleted on January 1st and why it resonated with so many people
• The wins from Q1 including five standout brand strategy sessions, two VIP days, a VIP week, five podcast guest appearances, and the official launch of the Standout Brand™ Partner Referral Program
• The three common themes that kept coming up in brand strategy sessions and why they might resonate with you too
• Why I launched the Brand Bites Newsletter and what you can expect from it
• What happened when I tried publishing twice weekly podcast episodes
• An honest look at revenue and why being busy doesn't always mean generating income
• How I flirted with burnout in Q1 and what I'm doing differently in Q2
• The peer mastermind that didn't survive and why I'm glad I tried it anyway
• My goals for Q2 including a big shift away from Instagram and toward LinkedIn

🎧 Tune in if you've ever felt like you're doing everything right but not quite getting the traction you're looking for. This episode will help you feel a little less alone and a lot more hopeful about what three months of consistent action can actually do for your business.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Learn More About The Ultimate Brand Experience
➡️ Register for The Ordinary Business Summit
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

When you started your own business, you probably assumed you were done dealing with HR forever.

But here's the thing... the moment you bring anyone into your business, whether that's a contractor, a VA, or a full-time employee, HR becomes your problem too. And most online business owners don't find that out until they're already in trouble.

Kira LaForgia is the founder of Paradigm Consulting and an HR expert who actually enjoys the stuff the rest of us avoid. 1099s, W-2s, contractor classification, compliance law, all of it. She built Paradigm to bridge the gap between corporate HR policies and the real world needs of small online businesses. In this episode, you'll hear the training she gave live inside the Six Figure Brand Society, and it is packed.

If you have any plans to grow a team (even a team of one) this one is going to open your eyes.

👉 In This Episode, You'll Learn:

• What HR actually does  and why it matters way more than hiring and firing
• How HR functions as a business strategy tool, not just a compliance requirement
• The role people play in scaling your business sustainably
• The difference between contractors and employees and how to know which one you actually have
• The federal law change from 2024 that is turning creative agencies upside down
• What misclassification actually costs and why the fines are bigger than you think
• How to reduce your legal risk right now, even before you're ready to hire
• What the Paradigm Solution 90-day service looks like and who it's right for
• How to know if you're ready to work with an HR consultant or if you should wait

🎧 Tune in for a surprisingly approachable conversation about one of the most overlooked and underestimated parts of running an online business, and what it could be costing you to keep ignoring it.

🔗 Links & Resources:

➡️ Kira's Instagram & Website
➡️ Grab the Resource Roundup
➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

What if the thing you're skipping to save time and money is actually the thing costing you the most of both?

Brand strategy has a reputation for feeling abstract, unnecessary, or like something you can push off until later. And I get it... it's not the fun part. You can't post it on Instagram or hang it on your wall. 

But skipping it or rushing past it to get to your logo and colors is one of the most expensive mistakes you can make in your business. Not just in dollars, but in time, energy, and momentum.

In this episode, I'm breaking down five specific, tangible ways that skipping brand strategy is quietly draining your time and your money.

👉 In This Episode, You'll Learn:

• Why brand strategy feels so easy to skip and why that logic will cost you
• How a brand without strategy attracts the wrong clients or no clients at all
• Why pricing objections are usually a branding problem, not a pricing problem
• How skipping strategy leads to hours of tinkering in Canva that never actually feels done
• Why so many business owners find themselves rebranding every two years and how to stop the cycle
• How a lack of brand strategy makes marketing take way longer and cost way more than it should
• What it actually looks like when you build your brand on a strong strategic foundation
• How to know if a Standout Brand Strategy Session is the right next step for your business

🎧 Tune in if you've ever wondered why your brand looks good but isn't bringing in clients, why content creation feels like starting from scratch every single time, or why you're already thinking about rebranding when you just did it two years ago.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

As an online business owner, social media can feel like a necessary evil... a full-time job that never seems to pay off.

But what if the problem isn't the algorithm, the trends, or your follower count? What if it's your strategy?

Caitlin Wuethrich built a thriving social media business without going viral, without chasing a massive following, and while raising two babies at home. 

In this episode, she's breaking down what actually makes social media work for service-based businesses. And spoiler: it comes down to real relationships, not reels.

If you've been low-key dreading opening the app lately but know you can't afford to ignore it, this one is going to shift your perspective.

👉 In This Episode, You'll Learn:

• Why going viral isn't the goal and what to focus on instead
• How Caitlin built a thriving business with under 1,000 followers
• What a social media strategy session actually looks like and what it covers
• How to track ROI on social media even when it feels impossible to measure
• How to use multiple platforms together without reinventing the wheel for each one
• The 80/20 rule for social media content and how to use it to actually drive sales
• The attract, relate, convert framework for building a feed that converts
• Why brand strategy should come before hiring a social media manager
• How to know when it's time to stop DIYing your social media
• The mindset shift that makes the biggest difference when you start working with a social media manager

🎧 Tune in for a refreshingly practical conversation about making social media work for your business, without it taking over your life.

🔗 Links & Resources:

➡️ Visit Caitlin's Website
➡️ Follow Caitlin on Instagram @caitlinwuethrichmedia
➡️ Follow me on Instagram @spechtand.co

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

There's a lot of competing advice on the internet around this topic, and on this episode I'm settling the score once and for all.

You'll find smart, talented branding experts firmly on both sides of this debate. Personal brand advocates will tell you that you are your own differentiating factor — your personality, your story, your energy is what sets you apart and nobody can replicate that. 

On the other side, experts will argue that since a brand exists to attract and convert ideal clients, every color, word, and message should be chosen based on what resonates with them.

Here's the thing: they're both right. And they're both missing something.

Go too far in one direction and you end up with a brand you love but that doesn't clearly communicate what you do or who you help. Go too far in the other and you end up with a brand that might attract the right clients on paper, but feels foreign and exhausting to actually use. Neither of those is the goal.

The sweet spot (and the thing that separates a brand that looks great from a brand that actually grows your business) lives somewhere in the middle. And in this episode, we're breaking down exactly how to find it.

👉 In This Episode, You'll Learn:

• What happens when your brand is too focused on you and why clients can't connect with it
• What happens when your brand is too focused on your ideal client and why it becomes exhausting to market
• The Venn diagram framework for finding the sweet spot between the two
• The questions to ask on both sides to build a brand that feels authentic and converts
• How to audit your current brand to figure out which direction you've been leaning
• Why the right balance looks a little different for every business
• Why building a brand in the overlap requires both vulnerability and strategy (and why it's worth it)

🎧 Tune in if your brand has been feeling a little off. Whether it feels great but isn't attracting clients, or it's attracting clients but just doesn't feel like you. This episode will show you exactly why that's happening and what to do about it.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

You started your business because you're great at what you do. Nobody warned you that you'd also need to become an expert in marketing.

And with the ever-changing online landscape and a constant flood of competing advice, it's hard to know what to actually listen to. Do you need to be on Pinterest? Should you be filming a talking head reel every single day? Is it all about YouTube?

What if the answer is none of the above?

In this roundtable episode, I asked four online business owners to share the most unconventional marketing tactic that's actually working for them right now. Their answers were all completely different — and yet they all pointed to the exact same thing. Something I honestly wasn't expecting when I put this episode together.

If you're tired of trying to fit your business into someone else's marketing mold, this one's for you.

👉 In This Episode, You'll Learn:

• Why being radically direct in your marketing builds more trust than you'd expect, with podcast strategist Arielle Nissenblatt
• How sharing your real beliefs and values online attracts clients who already trust you, with content strategist Abigail Alvarez
• Why letting your true personality shine (yes, even the weird parts) helps you attract the right clients and repel the wrong ones, with fractional CMO Jenae
• How loosening your grip on rigid boundaries and leading with grace can transform your client relationships, with business and branding coach Gemma Broadstock
• The surprising common thread that runs through all four of their answers
• Why the best marketing strategy might just be the one that feels most like you

🎧 Tune in for a fresh, grounding perspective on marketing your business in a way that actually feels good and works. No trends required.

🔗 Links & Resources:
➡️ Arielle's Website & LinkedIn
➡️ Abigial's Threads & Instagram
➡️ Jenae's Website & Instagram
➡️ Jemma's Website & Instagram
➡️ Morgan's Website & Instagram

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

It seems like everyone is using AI imagery lately. But should you?

I recently posted on Threads asking my audience how they feel about AI generated imagery in branding and out of 61 comments, the response was almost unanimously: hard no.

And while I'm not here to tell you AI has no place in your business, brand imagery is a whole different conversation... one where the stakes are a lot higher than you might think.

In this episode, we're getting into why AI imagery is so tempting, what's really behind the pushback, where it might actually be okay to use, and the questions you should ask yourself before making the call either way.

If you've ever considered using AI imagery as a shortcut to looking more established, this one is for you.

👉 In This Episode, You’ll Learn:

• What 61 people on Threads actually said about AI imagery in branding 
• Why AI imagery feels like the obvious solution when you're on a budget (and why it usually backfires)
• The three biggest ways AI imagery creates a disconnect with potential clients
• The difference between elevating reality and fabricating it entirely
• Where AI imagery is actually okay to use in your brand
• Why polished visuals are no longer a differentiator, but being human is
• The litmus test for deciding whether to use AI imagery in your business
• What to do instead if you can't afford professional brand photography yet

🎧 Tune in for a nuanced take on one of the most talked-about topics in the online business world right now, and a reminder of what it really costs your brand when you prioritize looking perfect over being authentic.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist.

Cass did the opposite... and it got her booked out almost immediately.

In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered her prices, ditched the "more is more" mentality, and built a client roster full of long-term retainer relationships instead of chasing the next big sale.

We get into the messy, honest stuff like why your messaging might be attracting the wrong clients, what it really means to over-deliver, and why posting about your clients on Threads might be costing you more than you think.

If you've ever felt pressure to charge more, do more, or grow faster than actually feels good, this one is for you.

👉 In This Episode, You’ll Learn:

• Why Cass lowered her prices and how it immediately filled her roster
• The difference between client lifetime value vs. one-time transaction thinking
• Why over-delivering with bonuses can actually hurt you (and your clients)
• How to know if your messaging is attracting the wrong people
• Why brand messaging should come before website copy (and brand strategy before design)
• When you're actually ready to invest in email marketing support
• The smart way to build your email list without a bloated freebie strategy
• Why integrity and restraint online will protect your reputation and your business

🎧 Tune in for a refreshingly honest conversation about building a business that actually feels good to run — slower, simpler, and way more sustainable than the internet would have you believe.

🔗 Links & Resources:

➡️ Follow Cass on Instagram @thecopywritingmama
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

I spent over a decade dreading Mondays and honestly, I thought that would change when I quit my 9-to-5.

Spoiler: it didn't. In fact, it got worse.

Even though I was running my own business, doing work I loved, with total control over my schedule… I was still hitting snooze on Monday mornings. Still feeling that Sunday night dread. Still starting every week already feeling behind.

And I finally realized: I had left corporate, but I never actually changed the way I was working. I just became my own terrible boss.

In this episode, I'm breaking down the one simple shift that transformed my Mondays from the worst day of the week to the day I actually look forward to most. (Hint: it wasn't "just take Mondays off" or "change your mindset.") I'm sharing why we're conditioned to hate Mondays, why leaving your 9-to-5 doesn't automatically fix that, and the exact schedule changes I made that helped me fall back in love with my business.

If you're tired of the Sunday scaries and wondering why running your own business still feels like a grind, this one's for you.

👉 In This Episode, You’ll Learn:

• Why we've been conditioned to dread Mondays and why it doesn't go away when you leave corporate
• The mistake I made when I left my 9-5 that caused me to start every week feeling "already behind"
• Why I stopped taking calls and doing client on Mondays
• What I actually do on Mondays now and why I look forward to them
• How prioritizing my own business first has made me a better service provider to my clients
• A challenge: what can you stop doing on Mondays (or whatever your first workday is) to feel more energized?

🎧 Tune in for a honest (and easy) look at how to design your work week in a way that actually feels good instead of like corporate 2.0.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building.

And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem.

Because if you’re building a brand you want to last (not just something that looks good on the internet), you need to understand what you actually own, and what you think you own.

Lauren is breaking down the different types of intellectual property, why trademarks matter more than most people realize, how to pick a strong, distinctive name, and why a comprehensive trademark search is a non-negotiable before you build your entire business around a brand.

If you’ve ever wondered:

• “Do I need to trademark my business name?”
• “What’s the difference between trademark vs copyright?”
• “Can I use ™ if I’m not registered yet?”
• “Is it worth paying for a trademark attorney?”

…this one is for you.

👉 In This Episode, You’ll Learn:

• The difference between trademark, copyright, and patents (and what each one protects)
• What a trademark really is and the many things that can be trademarked 
• Why trademarks matter: ownership, legal leverage, deterrence, customer trust, and company value
• How to choose a strong name that’s actually protectable (and still marketable)
• Why a comprehensive trademark search is the step you should never skip
• The difference between use-based vs intent-to-use applications 
• What the trademark process looks like 

🎧 Tune in to learn how to protect what you’re building without getting overwhelmed or making expensive mistakes later.

🔗 Links & Resources:

➡️ Connect Lauren on LinkedIn and Instagram
➡️ Check out Lauren's Website
➡️ Get Lauren's FREE 6 Day Guide to Trademark Protection
➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD