Digital entrepreneurs face many worrisome perils, and oil and gas poses its own unique set.

In my view, the single greatest challenge facing technology companies when dealing with oil and gas is the lack of a clear pathway from the outset of the relationship to scaling up or gaining an enterprise commitment to adoption.

The level of fragmentation of decision making inside oil and gas means that a lot of managers get to weigh in on technology that might impact their unit.

But for the technology company, that fragmentation also translates into heroically long decision cycles, long waits between meetings, and time spent unproductively helping decision makers get to a decision.

Slow cash payment cycles hurt the economics. Change management isn't seen as valuable. The industry shies away from any publicity, even the positive kind that helps digital innovators.

It's all about the culture.

Additional Tools & Resources:

🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/resources/ 🎓 Take my one day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185

Connect with Me:

🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 Linkedin: https://www.linkedin.com/in/training-digital-oil-gas/ 🤬 X: https://twitter.com/geoffreycann

Contact for Lectures and Keynotes:

I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. Click here 👉 https://geoffreycann.com/contact/

Disclaimer:

The views expressed in this podcast are my own and do not constitute professional advice.

Download the Transcript!

Want the actual script that this podcast is based on? You can download the transcript for this podcast here: 👉 https://digitaloilgas.substack.com/p/the-six-key-risks-that-absolutely