Pitch Me Podcast

Six Pages That Separate Winners from Losers


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Laurent doesn't just sell insurance. He's built a machine that turns incorporated Canadian business owners into generational wealth builders using tax-free life insurance strategies that most advisors are too scared to recommend. And he's got 14 years of proof, including clients who went from worrying about tax bills to borrowing against millions in policy cash value.

Watch as Laurent breaks down his controversial two-meeting system that makes prospects bare their financial souls BEFORE they see a single proposal. Six pages of discovery questions that go deeper than their best friend ever has. Philosophical probes about money that most have never been asked in their lives. And a brutal qualification process that weeds out anyone who won't show up on time or reply to emails.

His "Wealth Multiplier" framework destroys the myth that you need complex investments to build wealth. Instead, he reveals the simple truth: profitable business owners are already sitting on goldmines - they just don't know how to extract the gold without getting murdered by taxes. But here's the kicker - he refuses to work with dickheads, starting every relationship with "we don't have to do business together" and ending with clients who invite him to golf.

The result? A 13% conversion rate from cold website forms to paying clients, while most financial advisors are lucky to hit 3%. This isn't about chasing leads or fancy funnels - it's about becoming so selective that the right people chase you through 400 YouTube videos and a discovery process that takes longer than most people's marriages.

You'll discover: * Why the "team sport" approach to finances eliminates the lone wolf advisor myth * The psychology behind asking "what's too much money" and why most people can't answer * How to use consequence questions that make inaction more painful than taking action * The difference between serving everyone poorly vs. serving the right people exceptionally

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Pitch Me PodcastBy Kayvon Kay

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