Apple just released SKAdNetwork 4, or SKAN 4. In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv walks us through all the details released so far AND, crucially, what they mean for mobile marketers on iOS.

More postbacks - good!

More complexity - true.

More opportunity - also true.

Gadi and host John Koetsier chat about SKAdNetwork version 4's new postbacks, new lockable conversions, new random timer delays for postbacks 2 and 3, and how Apple's crowd anonymity works.

They then take questions from a LinkedIn Live audience on what this all means, how it will all work, and how the ecosystem will adjust, adapt, and implement everything in SKAN 4.