We’re speaking to James Ducker, the founder of CryptX Escape Rooms based in Cambridge.
James worked in banking for many years - he was at HBOS during the crash and became a whistleblower when he grew disillusioned with the financial sector.
In the summer of 2016, James took a family holiday to Barcelona, his children were eight, eleven, and sixteen at the time. Sick of hearing "Dad, we're bored" - James booked an escape room in the heart of the city, a move that would subsequently change his entire career from banking to escape room founder.
What will you learn from this podcast?
How James went from banking to escape roomsHis process for creating exciting rooms and puzzlesWhat makes a "bad" escape room and practices to avoidThe inspiration and history behind his roomsThe psychology of why people play escape roomsHow he effectively markets his roomsHow he defines a target marketThe pros and cons of the escape room industry as a wholeThe future of health and safety proceduresThe importance of customer feedbackTop tips for those just starting on their escape room journeyWe have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.
Download your FREE copy here