Stephen Musgrave is the Executive Vice President at Genumark, the largest Canadian-owned distributor and one of the largest in North America. Genumark has been recognized as one of Canada’s Best Managed Companies, is a 13-time Prix Image Award recipient, and was honored as one of Counselor Magazine’s Best Places to Work. With its 42,000-square-foot sales and distribution facility and over 100 full-time employees, Genumark serves over 2500 active accounts.

Liz got her start as the production manager at RightSleeve, then became the director of supply chain for Rightsleeve and eventually, the VP of Supply Chain and sustainability for Genumark, one of the largest distributors in North America and managing a team of 16 people focused on optimizing supply chain diversification and sustainability to drive growth.

Today on the skucast, we’re joined by Kirby Hasseman, whom some of you know as the CEO of Hasseman Marketing & Communications, a full service marketing company and promo distributor.

This year, a renewed focus on operations, sourcing, and technology has emerged for suppliers. At skucamp in Austin, Texas, we held an interview on stage with three of the industry’s largest supplier leaders: Neil Ringle, CEO at PCNA, Dan Pantano, President and CEO at alphabroder prime, and CJ Schmidt, President and CEO at Hit Promotional Products.

Emma Ralphs is a strategist and copywriter at Butterfly Cannon, an independent, award-winning, sustainably-focused brand design agency, headquartered in London, specializing in aspirational brands across the world. Emma wrote an article, “From Tacky to Trendsetting: How to Create Covetable Brand Merch,” based on her research experience and work done for the exceptional Johnnie Walker merch campaign.

From protest merch to campaign merch to bands and brands, branded merch has become what one author calls a social signifier: From Tim Horton’s shop to UPS merch to Biden’s Dark Brandon mug and more. Plus, how branded merch is the perfect medium for what some are calling the Joyconomy.

Tune into today’s skucast as Joey shares his best tips from "Never Lose an Employee Again" and in January at skucon, he’ll be sharing some useful insights!

Today we talk with Steve about sales leadership, technology, and SanMar’s recognition by the Wall Street Journal as one of 2022’s best-managed companies alongside companies like Apple and Microsoft!

Brett Boake, whom many of you know, is the General Manager at Score Promotions, a team of over 50 dedicated promo professionals in the US and Canada. Brett is one of the industry’s most inspirational sales leaders, which is why it’s no surprise that this year Brett and the leadership team at Score Promotions, hired an in-house Performance Coach & Therapist, Yonah Budd.

Today, we chat with Craig about this astonishing growth, covering topics ranging from their new e-commerce academy, to tips on integrating new DCX employees with your team, the incredible cultural exchange happening between American and Filipino employees, plus, the new DCX + commonsku collab!