Stefan Midford is the Founder and CEO of Natural Insight which he ran for 18 years and eventually sold. Natural Insight is a leading provider of cloud-based workforce management software that delivers cloud solutions to consumer brands, retailers, merchandisers, and marketing agencies to improve field execution across the retail ecosystem. To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands and managed over 51 million assignments in more than 180,000 stores worldwide.
As a serial entrepreneur, Stefan’s most recent venture is Capango, where he is the Founder and President. Capango is a company focused on reimaging the recruiting experience from the eyes of the job seeker. It uses automated resume creation and integrated chat and video interviews to connect great job candidates to amazing work opportunities.
In this episode…
Technology has made it possible for small businesses to start and grow quickly and has given them the opportunity to compete with large and established international brands. The cost of acquiring or investing in new technology has gone down. Small brands can now enjoy the same advanced technology used by the big brands, which allows them to scale operations globally.
However, it is essential for those businesses to find creative ways to avoid redundancies in their SaaS software platforms which could affect their daily operations. They have to think strategically and leverage both existing and new technologies to focus on their brand, differentiating strategies, sales and marketing strategies, and how to produce better products for the market.
In this episode of the Skunkworks Podcast, Eric Bourget interviews Stefan Midford, the Founder of Natural Insight and Capango, about leveraging technology to manage a data insights business. Stefan talks about the companies he started, how changes in cloud computing have impacted his work, and the value of focusing on customers' needs when building a business. Stay tuned.