SMACtalk

In this episode of SMACtalk Live at Intel Shift, SMACtalk host Daniel Newman interviews Intel Executive Lisa Spelman. In this first live recording from Intel Shift in New York City, the upbeat discussion covers a wide variety of topics from futureproofing your business to IT workload planning to the shifting of IT budgets. Spelman sheds light for the SMACtalk community on how to plan for technological change in your organization. If you are thinking about how to plan for IT project and Business Transformation success, tune into this don't miss Episode of SMACtalk Live.

Lisa Spelman, VP & GM, Intel® Xeon® Products and Data Center Marketing, Intel

Lisa A. Spelman oversees all outbound marketing activities for Intel's Data Center Group, including product launches, social media and go-to-market activities with equipment manufacturers and software vendors, technologies and solutions and performance marketing. Her team is also responsible for Intel's data center channel business. Spelman joined DCG in 2014 after five years in Intel's IT organization, culminating in her role as director of client services. Earlier in her Intel career, she held positions in finance, server product and brand marketing, and sales for a multinational customer account. She joined Intel in 2000 as a financial analyst supporting Intel's server business. Spelman earned a bachelor's degree in business administration with a concentration in finance and marketing from the University of Washington.

In this exciting podcast featuring Intel's GM of Industry Sales, Shannon Poulin, SMACtalk Co-Host takes the host seat to discuss the rapid change that technology is forcing business to endure. The discussion starts off talking briefly about the upcoming Intel Shift event in New York City and then gets into a behind the scenes look at what Poulin is hearing from working with many of the Fortune 2000 companies across a variety of industries. One of the highlights of the conversation was when Poulin shared how the change we are seeing today is actually the slowest it will ever be from this point forward. Tune into this great conversation and get a view from Intel, one of the world's leading high-tech companies on digital transformation and the future of business.

About Shannon Poulin:

Shannon Poulin VP in the Sales and Marketing Group and GM of the Industry Sales Group Shannon Poulin oversees the mission of Intel's Industry Sales Group (ISG) to work with the world's largest organizations in key industry, government and academic segments delivering business value through the effective adoption of solutions architectures designed to solve key industry challenges, creating pull for all of Intel's products and technologies. ISG also delivers leadership messaging and sets strategic direction for accounts across all identified vertical focus areas. Prior to his current role Poulin was Vice President in the Data Center Group where he served terms as general manager of both the Datacenter Marketing Group and the Enterprise IT Solutions Group where he was responsible for marketing activities across all datacenter segments and business engagement with Enterprise IT accounts. Poulin has also served as global account director for a multi-national customer account at Intel Corporation where he was responsible for every aspect of driving a multi-billion- dollar enterprise relationship that spanned business and technical disciplines. Poulin joined Intel in 1999 as a strategic planner in the Intel Performance Microprocessor Division. Earlier in his Intel career, he held director and manager roles that encompassed product marketing, performance benchmarking, competitive analysis, product launches and press/analyst engagement. Before joining Intel, Poulin worked for Microchip Technology in a combination of sales and technical marketing positions. He began his career with Harbor Branch Oceanographic Institution, where he designed embedded systems for military and nautical use. Poulin holds three patents in the fields of engineering and microprocessor design. He has a bachelor's degree in electrical engineering and a master's degree in business administration, both from Florida Institute of Technology.

In this episode of SMACtalk hosts Brian Fanzo and Daniel Newman speak with SAS Industry Leader Marcia Walker about Smart Factories. With IoT and Analytics, manufacturing and the smart factory in particular have a massive opportunity to maximize productivity and minimize downtime. Walker shares how boundless new possibilities exist on the shop floor and gives our listeners a run down of how things like predictive maintenance, service automation and augmented reality can be applied to smart factory to deliver improved business outcomes. Tune in to this exciting episode of SMACtalk to learn about not just where Smart Factories are headed, but the opportunities that exist today. We promise you will come away inspired and entertained as to where this exciting industry is heading. Disclaimer: This episode was sponsored in part by SAS. For more on Connected Factory, check out our in depth coverage here. What is SMACtalk?

S.M.A.C.talk the podcast launched in 2014 and over those 3 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events. Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 email [email protected] [email protected]

Today on SMACTalk Brian and Daniel discuss the iPhone 8 and iPhone X launch that took place a few weeks back. The question of the day, is Apple iterating, innovating or just plain imitating. Tech thought leader Shelly Palmer, wrote this past week... Imitation is not innovation. The iPhone X (pronounced iPhone ten) is basically a Samsung Galaxy Note 8 (which is basically a Samsung Galaxy S8 with a pen and an additional camera) which is basically a Samsung Galaxy Note 7 (which is its own story). And the Note 7 came out a year ago. Not only is Apple unapologetic about its blatant imitation of Samsung. The company took the artistic liberty of claiming that the iPhone X's features were "amazing," "incredible," and "new." https://www.shellypalmer.com/2017/09/iphone-x-imitation-not-innovation/ Both Brian and Dan agree that Apple has built its legacy on simple to use, beautifully designed devices, but the question of whether or not this is still their differentiator has come into play. Is Apple still easier to use? Are their devices more beautiful than the competition? The bottom line is that it is hard to discern anymore whether or not Apple truly holds a competitive advantage. Daniel likens the current state of Apple to the Steve Ballmer led Microsoft that followed Bill Gates retirement as CEO of the company.A strong supply chain company that often creates a challenging environment for its suppliers, yet no matter what, they still claim a huge market share and yield massive profits keeping shareholders happy. The jury is still undecided, but more and more Apple Fans from Palmer to Scoble to both our hosts are now questioning whether Apple still has the magic or if they are running out of the sauce that made them the "innovative" company they are so well known for being today.

As digital transformation and innovation drastically shake up the technology and culture needs of today's businesses, the question must be asked. What does the CMO role of the future look like?

Brian Fanzo and Daniel Newman discuss this and more on this episode of SMACtalk.

S.M.A.C.talk the podcast launched in 2014 and over those 3 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events. Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 email [email protected] [email protected]

Niche vs Generalist, the debate that seems to pop-up yearly inspired Daniel and Brian to take a very personal and transparent look at their own careers as millennials and although they both are generalists they found success in unique focused pivots.

Brian posted to facebook (see link below) a comment about having a niche being a smart play that exploded with 200+ comments and it inspired multiple videos and blogs by friends and fellow thought leaders so tackling this topic on SMACtalk was a no brainer.

Sit back and enjoy as Daniel and Brian hold nothing back sharing in detail their successes as well as lessons learned both as employees of brands and entrepreneurs.

Daniel shares his most successful pivot, going all in on digital transformation with his book Building Dragons and making it the staple of his speaking and online content.

Brian explains the motivation for his Facebook post and why most companies that reached out to hire Brian in 2017 wanted a generalist or evangelist but the company culture and leadership wasn't of the mindset to make that type of role successful.

Questions asked and debated on this episode:

• If you have a niche does it make sense to ever pivot to becoming a generalist?
• When labeled something like "A Marketer" how do you change that?
• Why generalists must be able to answer the question "What value/problem do you solve?"
• Can a successful entrepreneur find a home within a brand or company in 2017?
• What do companies need to do to set themselves up to hire a generalist?
• Solopreneur vs Entrepreneur - What must a generalist do to be successful as each?

What are your thoughts? Follow SMACtalk on Facebook or use the hashtag #SMACtalk to let our host know your opinion on the topic and the questions being asked.

Want to learn more about the hosts checkout their speaker pages at:

Brian Fanzo: www.iSocialFanz.com/Speaker

Daniel Newman: www.DanielNewmanSpeaks.com

Links mentioned:

Niche vs Generalist Facebook post by Brian: https://www.facebook.com/bfanzo/posts/10159083771455405?pnref=story

On this episode of SMACtalk hosts Brian Fanzo and Daniel Newman talk everything Amazon from retail competition to technology advantage to debating if Amazon is too big to fail.

This past week Amazon made two more big moves in retail by signing agreements with Nike and Sears to be able to sell their products online.

For Amazon, the illusiveness of certain name brands has been one of their few achilles heels. People have long known that buying name brands from Amazon and their partners was often risky as everything from clothes to diapers were all potentially "knock-offs" given Amazon didn't have direct brand relationships.

This week the first domino fell as Nike reached an agreement to allow the sale of Nike products on Amazon. This will likely lead to more brands succumbing to the pressure and setting up similar sales agreements with Amazon. Given the way people shop and buy on Amazon, this wasn't an if, but a when, and it appears the when is now.

Every episode is recorded LIVE on Facebook Live: Facebook.com/SMACtalkLive

WHAT IS SMACTalk?

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

In this week's episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his "Pull no punches" approach to business, Alan makes for the perfect "SMAC" guest because he's going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn't only the CEO at Pega, he is also a chess master who can engage in 20 simultaneous chess matches while enjoying a beer and having a chat with his customer and partner community. Impressive Alan!

In this show, we talked about a topic that Alan is uniquely passionate about, and that is the challenges of enterprise software. Knowing today's importance on having tools that drive businesses forward, the Pega CEO believes that companies cannot risk investing and implementing software that is more hype than substance. We agree with this, but needed to make sure that this provocation from Alan wasn't hype itself. This is where the interview came into play.

During this episode, Alan provided insights on the following questions and a few bonus questions that you will have to tune into to learn more about:

1. At PegaWorld, you mentioned the delusional behavior out there about software, specifically around cloud, AI, and bots. What is the industry getting wrong and how can it get back on the right track?
2. How can organizations "get real" and cut through the hype when it comes to these technologies?
3. You also discussed that many organizations aren't getting it right when it comes to their end-to-end technology. How can organizations fully connect their organizations in a practical way?
4. You have been quoted saying that software is being built "wrong" these days. What do you mean by that and what should companies be doing instead?
5. A lot of the recommendations you are making have as much to do with culture as they do with technology. How do you build a great culture to succeed with digital transformation and the shifting customer landscape?
6. What do you envision the future of software, apps, and CRM looking like? What will drive the biggest change to business (at Pega and beyond)?

Throughout this episode of SMACtalk, Tom takes on the challenging questions that many of us are wondering about the role of the CMO in today's enterprise as well as how that may change into the near future as Digital Transformation continues to shape industries.

Following another successful #Pegaworld in Las Vegas, this show was a timely episode to learn more about the challenges and opportunities for software in your business and getting inside of the mind of CEO of one of the fastest growing software companies in the CRM and Customer Intelligence spac. Want to learn more? Tune in, check it out and enjoy the episode!

Disclaimer: This episode was sponsored in part by Pegasystems. To learn more about Pega, visit them at (www.pega.com)

When we picture authority or thought leadership or expertise, who is it that we picture? In the digital world today does becoming an author or writing on Forbes or tweeting a bunch on a hashtag mean someone is an authority on that topic?

On this episode hosts Daniel Newman and Brian Fanzo are fired up to talk about the short cuts and unicorn rainbow selling tricks that many have used to convey they have authority and why this has to be stopped. Not only do they breakdown what is currently wrong with digital influence and self proclaimed thought leadership today. They share ideas and best practices to arm us the consumers so we can avoid being tricked by the fake news version of authority and thought leadership in today's digital world.

Every episode is recorded LIVE on Facebook Live: Facebook.com/SMACtalkLive

WHAT IS SMACTalk?

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

In this week's episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pegasystems CMO, Tom Libretto. Joining Pega just under a year ago, Tom is a seasoned marketing executive with a strong track record in driving results for the enterprise market. Tom has a strong background in driving fast moving marketing teams within the agile workplace to help tie together sales and marketing teams to meet the objectives of rapidly growing enterprises.

A topic near and dear to our heart, not only did we talk about the shifting CMO, but really the entire shift within the C-Suite to accommodate new roles like the Chief Digital Officer and the Chief Customer Officer as well as the challenge of a large number of CEOs that are still not prioritizing digital transformation.

During this episode, Tom provided insights on the following questions and a few bonus questions that you will have to tune into to learn more about:

1. Nowadays, there are many buzzwords to describe the shifting workplace, but this has happened because the rate of change has become so fast. Explain: What is an "Agile Enterprise," and why must companies become one?
2. CMOs, more and more are taking the reins of digital transformation inside the enterprise. Do you as a CMO agree with this? What happens to the CMO/CIO partnership?
3. Yet, still nearly half of CEOs do not see Digital Transformation as a board level concern. How can this impact digital transformation inside of a company from hiring to customer experience?
4. Let's talk B2B and Enterprise versus B2C. Is there still a line? As a CMO how different is the role of an enterprise CMO from the CMO of a consumer brand?
5. CMO Tenure has continued to shorten, what do you attribute that to and how do we reverse that trend?
6. Do you believe that the CDO role will continue to grow and how does that align with the CMO in the age of Digital Transformation?

Throughout this episode of SMACtalk, Tom takes on the challenging questions that many of us are wondering about the role of the CMO in today's enterprise as well as how that may change into the near future as Digital Transformation continues to shape industries.

With just one week until #Pegaworld in Las Vegas, this is a great time to learn more about Pega and the future of the CMO. Still interested? Tune in, check it out and enjoy the episode!

Disclaimer: This episode was sponsored in part by Pegasystems. To learn more about Pega, visit them at www.Pega.Com