SMACtalk

On this episode of SMACtalk Daniel and Brian are on the expo floor of the Sapphire Now event where they were hired as both analysts and influencers to do work with SAP and some of the SAP partners.

The discussion is focused around the future of digital journalism and the role of analysts and influencers and bloggers as brands look for authentic ways to reach their audiences do they need to restructure who they use and how they value them.

This episode was recorded live on Facebook Live which you can watch here:https://www.facebook.com/SMACtalkLive/videos/1919871028292980/

As always we appreciate you listening and sharing the podcast on social media and with your friends.

In this week's episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pegasystems CTO, Don Schuerman, part of Pega Systems leadership team. During this show we explored Robotics and Automation in the workplace.

Perhaps one of the most discussed topics in business today is the role that automation will have on jobs. There is an increasing concern that automation and robots will replace the workforce. We wanted to know if this was the case so this is exactly what was discussed with Don's interview on SMACtalk.

During this episode, Don provided insights on the following questions:

1. Give an overview on what is "Robotics Automation"
2. Explain robotics process automation and robotics desktop automation
3. How will work change due to RPA and RDA? Can this be positive for people? (fear of automation etc.)
4. How advanced is Robotics Automation today and when do you think we will see this make a big leap into our day to day life?
5. What are some specific ways Robotics Process Automation is helping lead digital transformation?
6. What are your big predictions for the future of work in the next 1, 3, 5 years?

Some highlights include Don explaining the difference in some of the automation terminology such as Robotics Process Automation versus Robotics Desktop Automation. Don did a particularly good job of helping provide clarity as to what robotics and automation really mean, versus what many perceive. This may seem a bit funny, but many people who think about robotics, think about cyborgs that are sharing their work environment. Don helped clarify that this is not the case!

Want to know more? Throughout this episode of SMACtalk, Don continually answers the challenging questions that are thrown his way while providing useful insights for anyone interested in learning more about Automoation, Robotics and the future of work.

Tune in, check it out and enjoy the episode!

Disclaimer: This episode was sponsored in part by Pegasystems. To learn more about Pega, visit them at www.PEGA.com

In this week's episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with PegaSystems VP, Rob Walker, an experienced executive in the machine learning and artificial intelligence (AI) that also happens to hold a PHD in the space.

While the show has covered the gambit of technology topics, this was one of the very first SMACtalk episodes that focused on the future of artificial intelligence, so having someone of Rob's experience was a terrific fit and opportunity to discuss some of the key trends in the space. In particular, the focus was on AI and its impact on enterprise software tools such as ERP, CRM and Business Intelligence.

During this episode, Rob provided insights on the following questions:

1. What are some of the biggest technology shifts that are impacting the future of CRM?
2. AI and Automation are stirring up the Future of Work, but for CRM they are a powerful duo, can you share a little more?
3. Salesforce made a big splash with Einstein, but AI inside of CRM is going to be the norm, right?
4. Can you share an example of how intelligence will transform workflows inside of companies?
5. What do you see as the next big changes in CRM in the next 12 months? 5 Years?

Optimism for AI: Despite fear and knowledge gap, there is still optimism towards AI - nearly 70 percent (68) say they want more AI to help make their lives easier.

*Download full report here

Some highlights include Rob demystifying where AI is in its lifecycle and just how far it has come in the past 20 years. He also provides some wonderful insights as to the difference between real artificial intelligence and predictive programming that can often be misconstrued as AI.

Throughout this episode, Rob continually answers the challenging questions that are thrown his way while providing useful insights for anyone interested in learning more about AI, even if you are a technology novice.

Tune in, check it out and enjoy the episode! Stay tuned for more episodes with Pega Systems thought leadership and SMACtalk Live from PegaWorld June 4-7, 2017.

Disclaimer: This episode was sponsored in part by Pegasystems. To learn more about Pegaystems and download the full AI report mentioned in this episode of SMACtalk visit: https://www.pega.com/AI-Survey

SMACtalk has been taken on the road around the world in some of the coolest venue's and technology events but episode 74 is without question the coolest experience yet!

Hosts Daniel Newman and Brian Fanzo are working with the Adobe Insiders team at the Adobe Summit event in Las Vegas. For this episode the Adobe team let them jump in a giant glass box with a full production team referred to as the Think Tank.

On this episode Daniel and Brian breakdown a wide range of trends including some hot topics that are being discussed at the Adobe Summit including:

• What is an Experience Business?
• What is the future of Design, Delivery and Data?
• Do we need marketers anymore if everyone in the company are responsible for creating experiences?
• What is the role of privacy today and is privacy something that actually exists.
• What role does Trust play with new technologies such as Chatbots, Artificial Intelligence, machine learning and cognitive computing.

You can watch the live stream of the recording here: https://youtu.be/dT39Dd0am_4

*Adobe is a sponsor of SMACtalk Podcast and both Brian and Daniel were paid to attend AdobeSummit but opinions are their own.

On this episode both Daniel and Brian were a little sad that they were broadcasting from their home offices not at Mobile World Congress in Barcelona missing #MWC17 as they've been broadcasting live from that event the last couple years.

This conversation started as Daniel brought up the most innovative tech coming out of Mobile World Congress was the Nokia Snake Game and Nokia throwback phone. The conversation took some interesting turns discussing a wide range of topics and questions

Questions and Topics discussed on this episode:

• What makes people so in love with old school technology and is there a link to people wanting to live in the past or is it to slow down technology change?
• Are Smartphones just boring now?
• What does mobile innovation look like over the next 2-5 years?
• Augmented Reality and Virtual Reality are exciting innovation but are today's consumers looking for a new reality or want to hold on to the reality of today?
• What features and benefits with the technology we use today get's us truly excited?
• What role does security and privacy play in many looking at old technology being a reminder of simpler times?
• What technology was your favorite growing up?
• Fun nostalgic technologies mentioned: Oregan Trail, T81 Calculators, Napster, Gateway Computer, CD Burners and Pagers

Every episode is recorded LIVE on Facebook Live: Facebook.com/SMACtalkLive

WHAT IS SMACTalk?

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

At the center of SMAC talk, is the A, and the A is for Analytics and all the other topics like Big Data and Insights that encompass the world of analytics. Nowadays, data is core to getting closer to the consumer and brands have figured that out. With the best data, companies are able to offer the right products and services at the right time, and this is a powerful tool for growth. However, when you are leveraging, and especially when you are collecting and storing customer data, you also have a responsibility to protect that information. This shift has turned companies from mom and pop restaurants to hotels to service companies of all kinds into modern tech companies with a fountain of valuable data that helps them market and could potentially be valuable to cyber attackers, meaning these small companies now are in the business of security. In this week's episode of SMACtalk, cohosts Brian Fanzo and Daniel Newman explore the importance of companies recognizing their responsibility when they collect and leverage data to improve their sales, marketing and overall digital transformation offerings. In this episode some of the topics covered: * Why all companies need to pay attention to what data they collect and how they secure that data. * The impact of a data breach on customer sentiment and satisfaction. * What industries are collecting the most data and which are at the greatest risk? * Who should companies look to in order to protect sensitive customer data. * Why it's important to have a technology and PR plan in the event a breach takes place.

WHAT IS SMACTalk?

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

During this episode, Brian and Daniel breakdown their path to success with the groundbreaking Superbowl 2016 #SB50Disrupt campaign and the importance of collaboration and live video content with guest host Ursula Ringham, SAP Change Evangelist.

The #SB50Disrupt campaign, a collaboration between SAP and SMACtalk LIVE, created more than 20 hours of live streamed content over 5 days that averaged xx live viewers per broadcast and generated xx total social impressions.

Tune in to hear Ursula share how she assembled support from SAP executives and partners and how important the role of digital transformation is in business success. Curiosity is the key to change, says Ursula. Keeping current on technologies that are available now and always having an eye on what might be drives innovation at all levels.

http://discover.sap.com/superbowl/en-us/index.html

SAP YouTube Playlist with all 20 hours of Superbowl Coverage of #SB50disrupt https://www.youtube.com/playlist?list=PLAN4lvL4kFnjOGeA19iFb8pyZI4-fF6kA

About our guest:

Social media marketer by day, author by night and mother 24×7. I'd write all day but in my current professions—I take what I can get. I've lived and breathed Silicon Valley my entire life having grown up in Palo Alto, CA. I attended the prestigious all-girls school, Castilleja and my family was immersed in commercial and residential real estate development and local politics.

I innocently entered the high tech industry at the age of twenty through a summer job at a then small software company, Adobe Systems, Inc. My International Relations Degree from UC Davis provided me with a vast understanding of the world that I call upon quite frequently but it could not seduce me away from the adventures I found at home. For over a decade, I worked at Adobe and Apple in their Developer Relations organizations helping start-ups and strategic accounts bring technologies and products to market.

Today, I am a Director of Digital Marketing and Social Media Strategy for SAP. In this role, I stay on top of the hottest social media trends, actively blog, interact on social media (Facebook, Twitter, LinkedIn, Youtube and Snapchat), and co-host a weekly live-streaming video show. In my spare time, I dream up amazing stories about the insidious side of Silicon Valley and find the time to write them down.

This adventure I call life, fuels my creativity for developing unique stories that I hope you enjoy reading.

https://twitter.com/Ursula_Ringham

http://www.ursularingham.com/

Daniel Newman and Brian Fanzo are both pager-wearing millennials but both approach technology, business and productivity differently. On this episode of SMACtalk Dan and Brian discuss teamwork in this digital age and share a transparent view into their own collaboration over the last 3 years both the good and the bad.

Business Teamwork and Collaboration in a Digital World Still Comes Down To People!

Businesses today know that success in the marketplace requires an understanding of knowledge management and collaboration as well as increased options for flexible work/life balance for workers. Organizational psychology backs up the pursuit of open collaboration, and in many cases, a flexible work environment inspires loyalty and productivity. Combined with a younger workforce interested in new technology, these changes have significantly impacted how people both millennials and not will work together in the future.

Cisco Spark:

Brian and Daniel have teamed up with Cisco Spark to leverage their new collaboration product as it compares to tools like Jive, Sharepoint and Slack.

Check out Cisco Spark Tool here: http://bit.ly/SMACtalkCiscoSpark

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WHAT IS SMACTalk?

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

• Visit Dan's speaker page at: www.DanielNewmanSpeaks.com
• Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

During this episode, Brian interviews SMACtalk co-host Daniel Newman. Many know of Daniel's recent successes as an entrepreneur, best-selling author, and keynote speaker. Few know the story that enabled him to become the successful businessman he is today. In his early 20's Daniel was a globally recognized DJ leveraging mutually beneficial relationships and honest hustle. These core entrepreneurial traits allowed him to smoothly transition and propel his next career as an audio visual sales executive. But, every story has lows and life lessons. Tune in to hear how Daniel still relies on high-touch relationship building and hard work to manage his speaking career and keep his five businesses profitable and how the bumps in the road made him a better entrepreneur and overall better human.

"Building relationships internally with your team is just as valuable as the external ones you build that bring profit" - @DanielNewmanUV

Who is Daniel Newman:

Author of 5 Amazon Best Selling Books, Newman is a trusted voice found weekly on Forbes, Huffington Post, Entrepreneur Magazine, and in various interviews and podcasts.

I love technology, but I am also extremely passionate about digital transformation and strategy because I believe technology can only reach its potential when it is intertwined with humanity. When people and technology work together to meet their potential, the business results will follow. This is where I come in.

I am an entrepreneur focused in the Technology and Digital Space. Founder, partner and operator of 4 companies ranging from my role as Principal Analyst at Futurum Research, a Technology and Analysis firm to the CEO of Broadsuite Media Group and President of Digital Agency V3B.

Prior to my days as an entrepreneur, I served as the CEO of EC3, a hosted IT and Communication services provider. Prior to that at the spry age of 28, I was the CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Unified Communications and Audio Visual Technologies.

I am also an author and contributor to some of the world's largest media outlets. A regular on Forbes, Entrepreneur and The Huffington Post, as well as the author of 5 Amazon Best Selling Books:

• Building Dragons: Digital Transformation in the Experience Economy
• The Ultimate Field Guide to Digital Program Management
• Evolve: Marketing as we know it is Doomed
• The Millennial CEO
• The New Rules of Customer Engagement.

Principal Analyst and Founding Partner: www.Futurum.xyz

CEO Founder of Broadsuite Media Group: http://www.broadsuite.com/

Co-Chief Executive Officer: www.v3b.com

Partner and Co-Founder: www.xvalabs.com

Partner/Co-Owner: http://www.themarketingscope.com/

Social

• Twitter: @DanielNewmanUV
• Facebook: https://www.facebook.com/danielnewman27/
• Linkedin: https://www.linkedin.com/in/daniellouisnewman

If you aren't growing you're dying! One of the oldest adages in business, but true by so many accounts. Even though social media and digital has changed the sales process exponentially, selling is still a core part of almost every business. The companies that are best leveraging new media, social selling and of course traditional relationship selling are going to fare the best, but what do companies need to do to succeed in all of these areas?

In this week's SMACTalk, the fourth in our series partnership with Adobe Document Cloud, we explore the future of sales and how sales are being transformed across the enterprise. This week Adobe's very own Lisa Graham and Selling Expert Colleen Francis joined hosts Brian Fanzo and Daniel Newman to discuss the transformation of the way we sell in a modern digital world; exploring the changes in how we sell, and what helps sales professionals rise above the rest. A few of the questions that Graham and Francis tackle on the show include:

1. How have sales changed in the past few years?
2. What has the impact of social selling been on sales professionals?
3. How should sales professionals balance social media and personal selling in the age of digital?
4. What can sales professionals do to stay on top for now and into the future?

Throughout the episode, there were countless great examples of the changing landscape of sales provided by both Lisa Graham and Colleen Francis. With Graham doing a wonderful job of using her personal experiences at Adobe as the model, Francis often took her learnings from consulting with companies around the globe to add context and show some of the similarities and differences between Adobe's sales culture and enterprises across the board. Of course, our hosts Fanzo and Newman couldn't hold their tongue throughout the episode as they often incorporated their own anecdotal visions as to the changes taking place in professional sales.

One thing is for sure, sales is transforming at a great rate and for individuals as well as companies to stay relevant in sales it is important that they change with the times and get on board with the advice of Graham, Francis and the SMACtalk hosts!