SMACtalk

On this episode Brian & Dan discuss the future of video and really what matters when it comes to business looking at video, how do we link video to business goals and to solve business problems.

Brian and Dan have hosted #Cloudtalk video chat show for almost 3 years starting on Google Hangouts, moving to blab and now leveraging Bluejeans.Net live streaming it to Facebook at www.Facebook.com/SMACtalkLive.

Daniel talks about his experience with video and how he has written 5 books and numerous blogs a week but thanks to the evolution of social media, he has found the power of video for his brand and for each of his businesses.

Brian and Dan go in detail about the following topics as well:

• How and where your audience consumes content should dictate your content strategy
• Where live video fits into video marketing and video for businesses.
• Why brands should understand Snapchat, Instagram, Facebook Organic Video, Twitter Video and Periscope Live video all of which Brian labels as social video platforms.
• What is Up-cycling of content?
• Why perfection and control are the enemy of all video strategies
• What role a video strategy will play in embracing: Augmented Reality, Virtual Reality and the future of technology.

Checkout Daniels latest videos on his facebook page: https://www.facebook.com/danielnewman27/

Brian quotes the Cisco whitepaper for stats about the future of video and more: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf

Brian also mentioned Buffer and he was a guest on Buffer's new podcast which you can listen to here: https://soundcloud.com/the-science-of-social-media/sets/the-science-of-social-media-1

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If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

On this episode Dan and Brian look back at the last 25 years of the internet, the days of AOL, what has changed and really what hasn't changed including a walk down memory lane with websites like: eBay, Craigslist, AOL Groups, Yahoo and more.

We would love to hear your thoughts on the journey you've taken from Friendster to MySpace to Facebook and beyond.. Use the hashtag #SMACtalk on twitter and let us know your thoughts and memories!

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If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

Read more at http://smactalklive.libsyn.com/#MKqDe4HrArZYjmfs.99

On this episode Dan and Brian breakdown the iPhone 7 launch, their love for Apple products while explaining how much they love the Samsung S7's they have. Also discussed on this episode is how how Samsung has handled the "exploding Note 7" and what does it mean that Apple now has a twitter account.

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If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

Brian and Dan are in a Friday type mode and on this episode the discussion goes very deep into a space that most episodes on this show don't go.

Questions asked during this show that you want to listen for:

• Does having more access to data enable more copies and less creativity?
• When we share more data and information does it hurt or help our own personal success?
• Do limitations inspire creativity?
• Are people really listening to @GaryVee or are they trying to copy him?

These questions and more are covered on this episode of SMACtalk.

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If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

Angry Birds Traditional — Pokemon Go Participatory Future On this episode Brian & Dan breakdown the PokemonGo craze and what that means for businesses and the future of technology.

The discussion covers a wide range of topics including where the technology fits in today's business work flow and what it means for the future of technologies such as live video, Augmented Reality, Virtual Reality, Internet of Things and other more.

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

BONUS: Some additional thoughts from Brian on how PokemonGo is different then Angry Birds:

When working with brands I focus most of my strategy on the mindset shift needed to embrace real-time participation with the community matched with content created at the right-time. The mindset shift highlights 3 critical changes being driven by the consumer of today and the Pokemon Go players of tomorrow:

1. Access
2. Perfection is an illusion
3. Control is impossible.

I like to think of it in comparison to a game that also had massive growth and became a household name Angry Birds.

Angry Birds Mobile Game Without Mobility or Participation

Angry Birds is traditional in the sense that all the levels, interaction and control is predetermined by the game creators. Although the game is on the mobile device it doesn't embrace MOBILITY rather takes game interaction and functionality we are used to on gaming consoles or computers and makes it work on the small screen.

This is very similar to what traditional broadcast and media companies are doing with live streaming and social video. They're missing out on the features and benefits of mobility including GPS, bluetooth, ability to play anywhere while doing anything, motion sensor/accelerometer, gyroscope and other functionality that is only increasing with each smartphone upgrade.

Pokemon Go Leverages Mobility & Participation Without Social or Chat Functionality! (yet)

Pokemon Go has created real-world offline interactions and conversations even without chat or social aspects being integrated into the app itself. (I believe this will be a component added very soon as the Twitch community is proof social chat conversations while playing & watching games is a massive desire of today's gamers!). Pokemon Go creators are facilitating an experience within the game but unlike Angry Birds aren't controlling every player's path to success or even how or where the consumer participates.

With the growth of Snapchat and live streaming platforms Periscope, Facebook Live, YouTube Live and many others, the main component of the growth has to do with the consumer of the content as much as it does the creator on video.

Over the past 9 years our digital connections & digital desires have transformed thanks to the growth of cloud computing, social media networks and the smartphone. I believe we are now seeing a massive shift, no longer focused on "what" this technology can do, rather "why" it will transform our life experiences and "how" we can leverage it to accomplish our life's missions and ultimately grow as people.

We > Me

We as humans want to participate in every experience we consume and we want to consume it where and how we want so that we ultimately can become better ME's! So it doesn't matter if it's a game like Pokemon Go or the TV show Mr.Robot, who released all of its shows on Snapchat and leveraged Facebook live all week to give fans access to the cast prior to the season debut, it's time for every brand in every industry to ThinkLikeAFan or maybe even ThinkLikePokemonGo!

On this episode Dan & Brian discuss the importance of community in the digital world of 2016 and how brands and small businesses can leverage social media marketing, mobility, analytics and cloud to grow a community that allows and empowers scale.

Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016.

What is SMACtalk?

S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling. SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone.

Here are some links of past events SMACtalk Live has been a part of:

Past Experience: Enterprise Event Work 2015-2016

IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels)

• Influencer Social QB
• • https://youtu.be/e8IMqGpW0K0
  • Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4
• Panel Moderator
• Recap of Data Debates Brian Moderated
• • https://storify.com/therab/data-debates-with-social-vips

IBM Partnerworld (Social Business Workshop & 4 live podcast recordings)

• GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4
• SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2#

IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels)

• Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015

IBM Amplify

• Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o

Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City)

• SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships
• Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl
• 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY
• SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/

SXSW w/ Dell:

• Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU
• Panel on IOT and Coffee Talk Session with Bryan Kramer on "how to create consumable content"

SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages)

• Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content:
• • https://www.facebook.com/SAP/videos/10153514639296770/
• DEMO & Periscope Interview at SAP Digital Booth:
• • https://www.periscope.tv/iSocialFanz/1vOxwBQweRVJB
• Interview SAP customer Skullcandy on SapphireNow Expo Floor:
• • https://www.facebook.com/SAPforSME/videos/10153672367435885/

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

Read more at http://smactalklive.libsyn.com/#wuDvwZe2jYWw90us.99 bu4fte2k

On this episode Dan and Brian discuss the value of digital relationships and the importance of auditing how and what we are doing when it comes to our digital reputation for both brands and leaders

Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016.

What is SMACtalk?

S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling. SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone.

Here are some links of past events SMACtalk Live has been a part of:

Past Experience: Enterprise Event Work 2015-2016

• IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels)

• Influencer Social QB
• • https://youtu.be/e8IMqGpW0K0
  • Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4
• Panel Moderator
• Recap of Data Debates Brian Moderated
• • https://storify.com/therab/data-debates-with-social-vips

• IBM Partnerworld (Social Business Workshop & 4 live podcast recordings)

• GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4
• SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2#

• IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels)

• Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015

• IBM Amplify

• Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o

• Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City)

• SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships
• Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl
• 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY
• SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/

• SXSW w/ Dell:

• Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU
• Panel on IOT and Coffee Talk Session with Bryan Kramer on "how to create consumable content"

• SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages)

• Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content:
• • https://www.facebook.com/SAP/videos/10153514639296770/
• DEMO & Periscope Interview at SAP Digital Booth:
• • https://www.periscope.tv/iSocialFanz/1vOxwBQweRVJB
• Interview SAP customer Skullcandy on SapphireNow Expo Floor:
• • https://www.facebook.com/SAPforSME/videos/10153672367435885/

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

In This Episode

Since the dawn of time, relationships have been the drivers of successful business. Forged by mutual interest, fueled by trust and reciprocation, relationships are powerful business pillars. Technology has removed distance from the relationship equation and our ability to friend, nurture, and sustain rewarding relationships continues to increase. What defines a good, bad, and ugly relationship in our digital world?

In this episode Brian Fanzo and Daniel Newman break down the need for, the difficulties, and the general misconception around digital relationships. Jabbing, hooking, and jabbing again are the daily activities of the average business professional. We all have relationships that need to be supported. But what can we be doing to create better relationships in this digital age? Brian shares that he recently asked his community an interesting question regarding scaling digital relationships. Would you rather someone reply to 5% of their inbound messages personally or outsource that task and respond to 80%? The community responded that without question they would prefer a person to respond to 5% of their messages and know that they are getting a personal response from that individual versus a team member. Do you agree?

Feeling pressured to have large networks and continuously appearing to be active and "social" on these networks has forced business professionals to automate and in some cases neglect important relationships. While both Daniel and Brian are fans of social media automation they agree that making time for one on one communication is far more productive than one to many. Listen to this episode to hear what tools, hacks, and tactics you can start using today to forge better digital relationships.

This weeks episode Brian & Dan jumped on after watching the APPLE WWDC event to share their insights and to recap what they thought about Apple's yearly developer conference.

Topics covered:

• New form of communication with iOS 10
• Open API for Siri, Apple Maps & other apple apps that previously were locked down.
• WatchOS3
• TVos
• MACos now bringing the mobile experience and desktop experiences closer together
• iOS10 biggest change to iOS since iOS8

Dan & Brian also shared their thoughts on Android and comparing some of the features as both of them also use and own Samsung S7edge devices.

As always use the hashtag #SMACtalk to share your thoughts on this episode and ideas you have on future episodes!

Connect on snapchat with our hosts:

www.snapchat.com/add/DanielNewmanUV

www.snapchat.com/add/iSocialFanz

In This Episode

Business best practices are evolving rapidly and the future of work shines much brighter than the business models of the past. In this episode Brian Fanzo and Daniel Newman discuss business mobility and the pros and cons of employees versus contractors for maximum business success.

Without question social media, mobile, analytics, and cloud technologies have enabled a much more agile workforce that is disrupting business behavior on a continual basis. As a business owner how do you decide if your workforce should be primarily contractors or employees? What is the risk versus reward?

Brian opens the conversation by stating that full-time employment is not as secure as it once was. Employees can be laid off on a dime and loyalty only gets you so far as productivity allows. Having a workforce of contractors who operate on deliverables has many benefits for the business and the contractor. Culturally we are more open to change and having the freedom to hire people for specific skill sets, undeterred by their physical location, is a business differentiator.

Daniel makes a very poignant observation stating that we have matured from a workforce seeking long term employment to a workforce striving for long term employability. The goal of working for a company for 20 years is not as desirable (or necessary) as honing your talents and always being in high demand. This trend is evident in the tech industry as we see many people bouncing from one company to the next working on cool projects with cool people. Goals and expectations for both businesses and employees has changed.

What does the future of work look like for your business? Listen to this episode of SMACtalk for candid comments from Daniel and Brian, who as business owners that work with contractors and as contractors themselves offer great insights into the employee versus contractor debate.

Resources:

http://buildingdragons.ontrapages.com/

www.snapchat.com/add/danielnewmanUV

www.snapchat.com/add/isocialfanz

Blab link: https://blab.im/b48a2f61f3b74ab2ad4a8ce5ec3ccab2