SMACtalk

We kicked off 2017 just like we finished 2016 with a lively and passion debate with lots of SMACtalk this time around new years resolutions, making business goals and this culture of no accountability.

This topic was fueled by Daniel's facebook post over the holidays which you can read below and the debate went on to include the importance of business goals, the role of public accountability and the current state of social media and marketing as it pertains to small business owners filtering the noise to work with true experts vs those who just make loud noises.

Here is the Facebook post from Daniel.

"I know this may make me sound like a crotchety old man...

But seriously, wtf is the deal with "It's a new year and I'm going to do all this great shit because it's a new year."

I have a feeling the people that are going to accomplish great things don't wait for some impending calendar date to get started on their route to greatness. Just start...Go...Do...Be... Celebrate the heck out of your wins, but don't wait. Start now...and if the date is June 9, start then, and if the date is November 4, start then... It's entirely in our control. We decide our outcomes and results. If the New Year is your only motivation to start then I'm pretty comfortable that the resolution will be a fleeting moment in a hot steamy pile of failed resolutions from New Years Past... PS: I'll post a Happy New Year pic later. :P

If you want to watch the Facebook Live recording of this episode you can do so here: https://www.facebook.com/SMACtalkLive/videos/1835608916719192/?pnref=story

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

On this prediction episode Dan and Brian decided to stick to the S.M.A.C. as they each shared one prediction around each letter that makes up the show title. From Dan's very first prediction for social media in 2017 you'll realize that these aren't your normal generic marketing predictions.

Also listen all the way till the end as Dan and Brian also share sneak peeks into topics that they'll be talking about on the keynote stage in 2017 that they've not talked about as professional speakers.

Visit Dan's speaker page at: www.DanielNewmanSpeaks.com

Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

Dan and Brian spent the first couple minutes of this episode and the last couple minutes paying tribute to the SMACtalk community and all those that have supported them as the SMACtalk download numbers have doubled month over month since September.

Dan and Brian want to wish the entire SMACtalk community a Merry Christmas & Happy Holidays with special shoutout outs to the brands that have sponosred the show over the last two years: IBM, Avnet, SAP, Adobe and 2017's newest sponsor Cisco.

You'll hear more about the Cisco sponsorship in the new year including how Dan and Brian are leveraging Cisco's collaboration tool known as Cisco Spark. You can check out the tool now at: http://brianfanzo.live/cisco_smac

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

This week marks the 2 year anniversary of the launch of SMACtalk, as you'll hear Dan and Brian were fired up and ready to celebrate.

S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

On this prediction episode Dan and Brian decided to stick to the S.M.A.C. as they each shared one prediction around each letter that makes up the show title. From Dan's very first prediction for social media in 2017 you'll realize that these aren't your normal generic marketing predictions.

Also listen all the way till the end as Dan and Brian also share sneak peeks into topics that they'll be talking about on the keynote stage in 2017 that they've not talked about as professional speakers.

Visit Dan's speaker page at: www.DanielNewmanSpeaks.com

Visit Brian's speaker page at: www.iSocialFanz.com/Speaker

Dan and Brian spent the first couple minutes of this episode and the last couple minutes paying tribute to the SMACtalk community and all those that have supported them as the SMACtalk download numbers have doubled month over month since September.

Dan and Brian want to wish the entire SMACtalk community a Merry Christmas & Happy Holidays with special shoutout outs to the brands that have sponosred the show over the last two years: IBM, Avnet, SAP, Adobe and 2017's newest sponsor Cisco.

You'll hear more about the Cisco sponsorship in the new year including how Dan and Brian are leveraging Cisco's collaboration tool known as Cisco Spark. You can check out the tool now at: http://brianfanzo.live/cisco_smac

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]

On this episode Brian and Dan change up the time and day they record and I have a feeling you're going to LOVE the SMAC results. The topic started off debating how new media needs old marketing skills and old marketing needs to embrace new media marketers but then things took off.

Based on the live viewers feedback, Brian and Dan might need to switch to recording at night because this was a passion filled 40 mins that you'll need to hold onto your seats to enjoy.

Some of the takeaways from this episode:

• Faster Marketing is the current trend
• Live Video is growing and changing the game both for good and bad
• What new problems result with new media
• Brian stated: "I've been evangelizing for people to create a bunch of crap content!" Brian used the Facebook 360 and Discovery channel collaboration as an example of even with good content, good technology and good brands doesn't guarantee the content won't suck.
• Importance of understanding the basics of marketing so that you can stay in business and market new technology like IoT, AR, VR and other innovations.
• Brian and Daniel might be millennials but they took a hardline at calling out those that are just broadcasting and screaming on every channel and they feel bad for today's business owner as it's hard to find and filter the noise of who good marketers are.
• Adobe Chat (Adobe sponsor of SMACtalk) was mentioned as the twitter chat topic was about the changing TV ads and Marketing in 2017.
• Daniel gave shoutouts to Gary Vaynerchuk, Marcus Sheridan and Jay Baer on how they've created brands and messaging around true and tried marketing tactics not fluff or social media vanity.
• Importance of defining success and working towards business goals no matter if it's live streaming, snapchat, 360 video or an email marketing campaign.
• Brian launched a new podcast two weeks ago called FOMOfanz but in this episode Dan makes it a point to mention how Brian links a strategy and business goal to everything he does although big name marketers in the industry might not realize that.

There is so much more in this episode and much of it might surprise you or cause you to rewind but there is no doubt that the late night podcast recording brought the passion, the rants and a longer episode than SMACtalk normally.

Watch the live recording of the show here: https://www.facebook.com/iSocialFanz/videos/712131435601318/

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV

Once upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all, the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing.

In this week's SMACTalk, the third in our series partnership with Adobe Document Cloud, we explore one of the critical topics inside of every business, Digital Transformation. This week Mark Grilli from Adobe and Theo Priestly, known Digital Transformation expert and Technology Evangelist joined hosts Brian Fanzo and Daniel Newman to discuss the transformation in the enterprise; covering where we are now, the biggest challenges for organizations looking to transform as well as some predictions as to the future of digital for organizations, how transformation efforts will continue to evolve and what leaders need to be thinking about to successfully transform their businesses. A few of the questions that Priestly and Grilli tackle on the show include:

1. As a subject that seems to have many different meanings, How do you define digital transformation?
2. What are the keys to building a digital transformation ready business?
3. How much does company culture impact digital transformation success?
4. What are the key technologies driving digital transformation?
5. Where should businesses that are on the sidelines start with their digital transformation?

While the opinions of thought leaders Mark Grilli and Theo Priestly has many similarities, it was interesting to hear from each their different views on the questions where Grilli provided some wonderful examples of how change is being accomplished inside of an enterprise like Adobe, whereas Priestly brought more of a wider lens few from across the digital landscape. Of course with this topic being near and dear to the hearts of the shows hosts, both Fanzo and Newman found themselves playing the role of host and guest at different points. I guess when the questions are this good, you can't help but want to answer them. At one point the show even took a little turn from the questions above and went into who the responsible party is for digital transformation, there we got some interesting answers from our hosts and guests, but we won't spoil the surprise as we want you to listen all the way through. (Hint: it wasn't the CMO)

What we did realize for sure is that Digital Transformation continues to be a huge undertaking for every organization. However, it's a critical vehicle for maintaining a healthy business into a very quickly changing future full of new technology, new services and a million other unknowns.

Follow our guests on Social Media:

Mark Grilli on Linkedin: https://www.linkedin.com/in/mark-grilli-7b5743

Theo Priestly: @itredux

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV

On this episode of SMACtalk, Brian & Daniel seem to be in a giving mood recording it on #GivingTuesday and you'll hear some love given to their favorite cause of the year No Kid Hungry which you can read more about here.

Retail shopping without question is being transformed by all aspects of S.M.A.C. and on this episode you'll hear discussions around the importance of:

• Customer Experience
• Desktop to Mobile Integration
• Brick & Mortar Best Practices
• Impact of AI, AR & emerging technologies

Of course it can't be an episode of SMACtalk without both of them mentioning Dunkin Donuts at least once with all mentions of brand experiences at Amazon, Converse, The Buckle, Starbucks and many more.

Since this episode was recorded and posted on #GivingTuesday Brian & Dan gave a shoutout and asked for the listeners to donate and support No Kid Hungry, a cause they both support and care about deeply. https://www.nokidhungry.org/

They also reference this study from Adobe:

Media Alert: Adobe Data Shows Cyber Monday Largest Online Sales Day in History With $3.39 Billion

- See more at: http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-cyber-monday-largest-online-sales-day#sthash.mdUvFOFQ.dpuf

Also checkout Daniel's latest Facebook Video: https://youtu.be/X36tcLbb56Y

And Brian's newest podcast: FOMOfanz: https://www.isocialfanz.com/new-podcast-turning-fear-joy-fomofanz/

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What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV

Read more at http://smactalklive.libsyn.com/#oiEd3i3Xq77fBzsE.99

On this episode Brian & Dan talk about the latest wearable technology rolled out from Snap.Inc known as Spectacles. These sunglasses with circle video creating capabilities are being rolled out in select locations by vending machine at a price point of $150 US.

The original plan was to compare the marketing and roll out to google glass and the "Glasshole" problem created thanks to tech elite but this conversation went down a completely different direction.

WE PROMISE: You won't hear this type of discussion and debate about wearable technology, AR, VR or Spectacles anywhere else!

Discussed on this episode:

• What kind of content will people create using these sunglasses?
• Do we need more bad content from people's points of view?
• How can brands look at this new wearable opportunity and provide business value.
• Do we have a posting too much to social media problem today, what will this type of technology create for tomorrow.
• If we are watching this content or any social content from those in our circle of influence will we ever see the bigger picture or understand all sides of any issues.
• Dan & Brian are fans of Spectacles but they question the types of content they'll create or where they'll find value.

Links from the show:

Spectacles Site: https://www.spectacles.com/

GE Tweet about using spectacles: https://twitter.com/generalelectric/statuses/798278242801053701

Cisco on Snapchat: https://blogs.cisco.com/tag/snapchat

NY Times Post about quiting social media that Daniel Posted to Facebook: http://mobile.nytimes.com/2016/11/20/jobs/quit-social-media-your-career-may-depend-on-it.html?partner=IFTTT&_r=1&referer=https%3A%2F%2Ft.co%2Fi7wu8oCQs3

Brian's Facebook Post: Accused of being a cyber terrorist: https://www.facebook.com/bfanzo/posts/10157750225585405?pnref=story

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV

Once upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing.

In this week's SMACTalk, the second in our series partnership with Adobe Document Cloud, we explore the future of Human Resources and HR Tech. This week Mason Stubblefield from Adobe and Matt Charney, known HR Tech Influencer joined hosts Brian Fanzo and Daniel Newman to discuss the transformation of the HR department; covering where we are now, where HR needs to go and some of the challenges and opportunities that exist. A few of the questions that Charney and Stubblefield tackle on the show include:

1. How has HR changed the most over the past few years?
2. What impact have new technologies and tools had on how HR functions?
3. Have we seen increased collaboration between HR and LOB? How else has HR improved collaboration with the organization?
4. Real time feedback has always lacked in HR. What are some of the trends to improve that and increase employee engagement?
5. Employees are more and more becoming extensions of brands. How can companies manage that while allowing employees to help with the brand story?

While the opinions of thought leaders Mason Stubblefield and Matt Charney tended to be similar as to the need for change in HR, it was interesting to hear from each their different views on the questions where Stubblefield provided some wonderful examples of how change is being accomplished inside of an enterprise like Adobe and Charney brought a fun, and sometimes slightly jaded view of the HR field and put a strong onus companies to strive for more employee, candidate and technology centric models that helped HR evolve fast!

One thing is for sure, there is massive disruption taking place inside the HR department as the role is moving from administrative support to the internal marketing champion for brands as well as the catalyst for employee engagement. Listen below or on iTunes here

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV

What will the future look like? For businesses today this may be one of the most commonly asked and pressing questions. With the pace of change accelerating at breakneck pace, companies no longer have the luxury of depending on what is working today in order to sustain profits. As fast as companies rise today, they can fall. And for most companies, their product becomes obsolete the moment a better product, service or experience enters the market. At SMACtalk, we focus on talking about the biggest technology and people challenges that impact business, and on this episode of SMACTalk we bring the Future of Work from and center to the conversation. To kick off a four part series with our new partners Adobe Document Cloud, we had the opportunity to bring a special guest, Jon Perera. Jon is Vice President at Adobe and he is one of the future forward thinkers in the organization. In this episode we focus in on: 1. Why future of work has become such an important topic? 2. What can companies do to help people keep up with the changing workplace? 3. How Remote and Flex Work is driving performance in the workplace? 4. What are the biggest trends that we will see in the workplace in the next one, three and five years? While there are no crystal balls for what the workplace of tomorrow will look like, what we do know is rapid change and technological shifts are going to continue to put pressure on business leaders to create highly agile environments that enable businesses to innovate in the most challenging of times. Are you ready to take a look into the future of work? Join Brian, Daniel and our guest, Jon Perera in this weeks SMACTalk. For more information on our Sponsor Adobe Document Cloud as well as our guest Jon Perera check out the following. Jon Twitter: @jon_perera Jon Perera LinkedIn: https://www.linkedin.com/in/jonperera Adobe Document Cloud Twitter: @AdobeDocCloud Adobe Document Cloud LinkedIn: https://www.linkedin.com/company/adobe-document-cloud

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What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

On this episode:

Brian and Dan breakdown the importance of social media, community building and social listening is for brands having success in the world driven by digital transformation.

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

October kicked off with one of the craziest tech weeks of the year!

This inspired Dan and Brian to record two episodes back to back starting with a recap of everything from:

• Google Product Announcment: Google Pixel Phone, Daydream VR, Chromcast Ultra, Google Wifi, Google Home
  • Pixel YouTube Video Mentioned: https://youtu.be/Rykmwn0SMWU
• Salesforce Dreamforce
• Facebook Oculus Event
• Samsung Note 7 recall

Listen to the next episode as they dive deeper into the hype created thanks to social media and the need for technology brands to embrace social media unlike Dan and Brian's favorite tech brand Apple.

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes "Top 10 New & Noteworthy" for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz