Small Business Answer Man

Michael Sherlock is the CPO (Chief Potential Officer) of Shock Your Potential, a training organization providing actionable strategies on leadership, professional development, customer experience, and sales transformation. In addition, Michael hosts the Shock Your Potential podcast where she highlights people and organizations that have achieved great success.

Michael Sherlock is the CPO (Chief Potential Officer) of Shock Your Potential, a training organization providing actionable strategies on leadership, professional development, customer experience, and sales transformation.  In addition, Michael hosts the Shock Your Potential podcast where she highlights people and organizations that have achieved great success.

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the 7 Co-op Principles that guide her training of CEOs, board directors, senior leadership & electric co-op employees.

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the 7 Co-op Principles that guide her training of CEOs, board directors, senior leadership & electric co-op employees.

Roger Wolkoff is a motivational speaker who helps you tap into your strengths and potential so you can get out of your own way and get more done. He delivers deeper engagement, stronger teams, and meaningful conversations. How does he do it? He talks about stories, ideas, and keys to unlock what's already inside you. Roger has over 25 years of expert interpersonal communication and team-building experience. Audiences rave about his two most popular keynotes There is No Moment Like That One Moment and Done Farting Around: Pay Attention to What Matters!

His core messages center around trust, communication, and teams. He helps leaders and high-performing teams communicate with clarity, conviction, and positive intent. He is an avid believer in Clifton's Strength Finder and everything surrounding positivity. He speaks to audiences about emotional intelligence, communication, and building positive relationships.

Roger lives in Madison, Wisconsin with his wife Anne. He loves to travel, bike, and read science fiction. He is a big fan of baseball, skiing, and all things Tesla.

Roger Wolkoff is a motivational speaker who helps you tap into your strengths and potential so you can get out of your own way and get more done. He delivers deeper engagement, stronger teams, and meaningful conversations. How does he do it? He talks about stories, ideas, and keys to unlock what’s already inside you. Roger has over 25 years of expert interpersonal communication and team-building experience. Audiences rave about his two most popular keynotes There is No Moment Like That One Moment and Done Farting Around: Pay Attention to What Matters!

His core messages center around trust, communication, and teams. He helps leaders and high-performing teams communicate with clarity, conviction, and positive intent. He is an avid believer in Clifton’s Strength Finder and everything surrounding positivity. He speaks to audiences about emotional intelligence, communication, and building positive relationships.

Roger lives in Madison, Wisconsin with his wife Anne. He loves to travel, bike, and read science fiction. He is a big fan of baseball, skiing, and all things Tesla. 

Elizabeth has been on both sides of the coin - from being on welfare twice to getting a corporate job and an MBA. 15 years ago she found herself caught up in a mass lay off from her sweet job, yet again left wondering how to care for her family. She turned to being an entrepreneur. From knocking on doors in her hometown, to owning a store, Elizabeth has sold nearly $7,000,000 worth of Avon - more than anyone in the country has ever sold.

Elizabeth has been on both sides of the coin - from being on welfare twice to getting a corporate job and an MBA. 15 years ago she found herself caught up in a mass lay off from her sweet job, yet again left wondering how to care for her family. She turned to being an entrepreneur. From knocking on doors in her hometown, to owning a store, Elizabeth has sold nearly $7,000,000 worth of Avon - more than anyone in the country has ever sold.