Small Business Growth School

Every fall Google makes some massive change to "stick it" to us marketers using their platform.

And lets be honest, we all use their platform.. For example, probably over 50% of your leads your going after have a gmail. So this change is VERY relevant to you.

So in today's episode we talk about what this software change entails, and quick & easy ways to get around it. So you can continue to reach your leads and ultimately do business with them.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:30) - Yearly Google Changes & Why It Matters

(01:10) - 2024's Software Update

(02:55)- Getting Put In Spam Box

(05:00) - Two Tricks To Avoid This

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠

If you were to simply.. not make mistakes, your business would grow! Unfortunately mistakes happen, they are very costly, and they will make you to want to pull your hair out.

I want to short cut this whole process and help you avoid all that pain So with that said, sit back and discover the top 11 mistakes owners make that hault growth. That way you can avoid them, and grow that business at lightening speed!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:45) - Giving Out Education with Your Marketing

(04:00) - Do More Than 4-5 Hours Of Marketing A Week

(06:30)- Don't Spend Heavy Early On

(09:10) - Zero Follow Up

(11:20) - Lower The Barrier To Entry For Customers

(14:17) - Business Cards, Websites, And Word Of Mouth Won't Explode Your Business

(16:00) - Pay Your Idiot Tax 15 Years Earlier

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠

Want to take advantage of Facebook, but don't have much money to spend on paid ads? Don't worry, I've got a work around!

Today we're going to go through two different forms of organic, aka free marketing to help you get more customers coming in without all those super expensive bills from the paid stuff.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:45) - Best Marketing Routes Used Back In The Day

(02:10) - What Is Organic Marketing?

(02:40)- Fast Vs Slow Organic Marketing On Facebook

(08:50) - Can You Just Do Organic Marketing?

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

What if their was just a SINGLE place where people went to get a particular service. You just go there, offer your stuff, and people happily pay you. Pretty amazing right?

In theory this is exactly what directories are. But as with most things in life.. things aren't always as they appear. With that said lets dig into today's topic, directories!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:30) - Pure Definition Of Marketing

(01:45) - Amazing Vs. Awful Directories

(04:30)- How To Optimize Directory Marketing

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

I did a survey with 35 new business owners, and we found that 79% of them we're selling their services the wrong way.

Check out this podcast to boost your sales and avoid this massively common mistake.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:30) - What Owners LOVE To Sell

(02:00) - Features Vs. Benefits

(04:30)- How To Correctly Sell Your Thing

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

Know you want to have a business that runs by itself, but the thought of hiring random people scares the daylights out of you? No worries, I've got you covered!

Today Im going to walk you through my exact process I use to make initial hires in any company.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:40) - Don't Hire Too Many Staff

(03:30) -How To Limit Nightmare Employees

(04:30)- What Happens When This Goes Wrong

(06:30) - Complete Steps Before Hiring

(10:30) - Bonus- Best Order Of Hiring

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

Feel like your trapped in that job you hate? The lack of money or time, can be something that holds many people back from actually experiencing the lives they know they could have if they started their own company.

I've been through that transition, and today Im going to walk you through the exact steps you NEED to take to actually leave that job in a safe financially responsible way that doesn't put your family in danger. Lets dig in!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:20) - All The Confusion On Social Media

(05:20) -Five Steps To Leave Your Job

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

Paid ads can be a "double ended sword." On one hand using them can add another 100k to your bottom line and even also allow you to have the extra cash to hire staff to fully automate your business.

But their is most definitely a dark side to it. If not used correctly, they can keep you up at night, damage your relationship with family/friends, and of course put your company out of business.

I've learned a lot of lessons the hard way over the years, and I hope to help any listeners avoid this. So if you want to grow your business in the safest way.. this episode is a must hear!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:40) - How Paid Ads Destroyed Dave's Business

(07:25) - Do Paid Ads Work & Which To Use

(09:00) - How Long Until Paid Ads Work

(10:10) - Free Marketing Gets You To 100-200K

(12:00) - Summary

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠

Unable to sell that massive clean up job as a bookkeeper? What about that expensive cash pay plan of care if your a PT or Chiropractor? We've got you covered!

Check out today's episode and we're going to dig pretty deep into two methods that can be used to sell high dollar services.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(02:00) - Forming Solid Relationships With Your Clients

(04:00) - Bigger The Price = More Contact Points Given

(05:10) - Your Free Consult - Biggest MISTAKE

(07:50) - 2 Options & Payment Plan

(08:20) - Best Approach To Sell $4,000 Services

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Theirs some pieces to those old school websites that were literal lead getting machines that have been lost with time..

But I can say this as well, many parts of a 2000 era website should be avoided at all costs in 2024.

So today's going to be a fun episode where we go back in time and dissect what works and what doesn't and by the end of the episode you'll have all the tweaks to level up that website of yours a good bit. Enjoy!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:30) - Why It's So Important To Have a Good Website

(02:00) - Condense Your Info/Tabs

(03:45) - Lead Magnet Vs No Lead Magnet

(05:20) - Content Tab = Loads Of Free High Value Clients

(08:15) - Be A "Real Person" On Your Site

(08:45) - Best Thing On 2000 Websites

(11:50) - EXTRA BONUS: Website Tips

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here