Small Business Growth School

What if I was to tell you there's a massive opportunity with Newspapers in 2024. Laughable right?!?.. Maybe not

Today we're going to walk through a strategy that will allow you to reach thousands of people, develop solid credibility fast if your a new/struggling small business, get new PAYING customers quickly, and most importantly... do it all at no cost. Lets dig in!

Timestamps:

(01:20) - Why is their an opportunity here in 2024?

(04:00) -Don't do paid ad..Instead do Educational Column

(06:20) - Excel chart to track performance

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Everyone loves a good underdog story!

What if I was to tell you that theirs a platform that NONE of your competition is using and on top of that it could bring in a boatload of hot leads into your business?

You'd probably jump on it really quick. Well that's what we're going to cover today.

Im going to tell you what this platform is, and how to best utilize it to bring in new customers!

Timestamps:

(00:30) - Insane 100 Degree Days

(03:10) - What is this mystery platform?

(04:40) - This platforms superpower

(07:40) - Why the mega corporations don't use it

(08:30) - 3 Ways to use this marketing platform

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Frustrated by leads constantly price shopping you and going to competitors that give them horrible service/results?

This can not only impact the profits of your business, but it ends up making a lot of people unhappy with the poor results they get from the competitors that are charging nothing.

Today we're going to do a deep dive into this and talk about two key things that will allow you to sell your high cost services with much less push back!

Timestamps:

(01:20) - Two Different Kinds Of Small Businesses

(03:15) - Have More Marketing Contact Points

(05:30) - Emotional Triggers

(06:20) - Examples On How To Implement This Idea

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if I was to tell you that their was a single marketing approach that could give you 25-40% more buyers than any other marketing strategy out there. You'd be pretty interested right?

If so, your in luck! Today we're going to dig into what this approach is and two different ways you can implement it in your own small business.

Timestamps:

(00:50) - 3 Major Forms Of Marketing

(01:30) - Definition : Slow Relationship Marketing

(02:30) - Nurture System

(04:30) - Why More Leads Actually Buy With This

(05:35) - Two Slow Relationship Post Types & Examples

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Did you know that Revenue is ... meaningless?

Most owners focus 100% on that number, but what really matters is what you ACTUALLY take home and put in your pocket, which is profit!

Today we're going to do a deep dive into three quick and simple ways you can scale the profit in your company.

Timestamps:

(01:10) - Lesson From Watching Shark Tank

(03:00) - Everyone's Huge Obsession With Revenue

(03:57) - Manipulate Your Demand Through Marketing

(07:00) - Focus 100% On Experience

(09:15) - Reduce Certain Expenses

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Not interested in working 12 hours days for the rest of your life? Heck, that's worse than a 9-5 but why do so many business owners do it?

Simple, because they don't know how to automate their business!

Today we're going to talk about the three important step's ALL businesses must take before they can run on autopilot!

Timestamps:

(02:20) - Learn How To Attract More Customers

(05:13) - Create Google Drive Systems

(07:40) - Hire The Right Staff, In The Correct Order

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Lets be honest here, if you don't have 10+ Five Star reviews on your Facebook page or Google My Business page its pretty likely that people will pick your competition over you...

Even if you have the better service!

That's just the world we live in, in 2024. At the scroll of a finger people will use their smart phones to go through their options at lightning speed.

So knowing that, we must do everything we can do to build up our reviews.

If you have less than 10 five star reviews, no worries! I'll give you my tried and true method to build up those reviews a bit more so more of those organic leads will come your way.

Timestamps:

(01:00) - My Crazy Food Poisoning Story

(03:45) - Why Boost Your Reviews Over 10?

(05:30) - My Approach To Boosting Reviews

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Want to hire a $15-$17/hour member of staff that will get you 10 solid phone consultations a week, sounds great right?

It is, but to make sure your business and this hire last you need to hire at the RIGHT time.

Today we're going to go over exactly when this time is, so when you make this hire you can rest easy that you made the right decision!

Timestamps:

(00:55) - My New Strange "Old Man" Hobby

(03:35) - Three Advantages To Marketing Assistant

(07:15) - 2 Factors - When Should You Make Hire

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

In the marketing world SEO is the newest hot term. But with all fads, we have to all wonder is it really worth all the hype or is this just a waste of money?

Luckily for all the listeners I've had to ask myself that same question with all of my own businesses over the years, and Im going to give you a quick run down of what SEO really is and if you should start using it in your own businesses!

Timestamps:

(00:35) - SEO.. Greatest Thing Since Sliced Bread?

(02:25) - Two Major Marketing Strategies

(03:00) - SEO Basic Run Down

(04:30) - Faster Marketing Alternatives

(05:15) - Is SEO Something You Should Use?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

You may think marketing, sales, or product makes or breaks your business... nope. This is the #1 thing Ive found to kill businesses from doing consultations with hundreds of owners.

We're going to walk you through what this is, and how you can avoid it to allow you to grow your business to the 300k after tax profit range and have the time freedom you've always looked for!

Timestamps:

(00:50) - My Talk With Other Owners

(02:00) - What ISN'T The #1 Cause Of Business Failure

(03:00) - Main Reason Businesses Fail

(06:10) - Big Birds Eye View (Real Life Examples)

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here