Small Business Growth School

Getting a business partner could either be the best decision of your life or it could mean you having a very high paid employee that does nothing. Which is it??

We're going to dig into that exact topic today.

First things first, we'll go over the best type of company to have two owners and if you do grab a partner what are massive mistakes you could make. Lets dig in!

Timestamps:

(01:00) - Having Too Many Solutions In 2024

(02:30) - Best Business Type For Partnership Model

(05:15) - Losing 50% Of Your Profits

(05:50) - Having A Lazy Partner & Its Effects

(06:50) - If You Get Partner.. Whats Best Kind?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Theirs no denying that theirs LOADS of people to market to on Instagram.

But what are the most common mistakes that most people don't even realize their making, that's robbing them of new customers...

We're going to be digging into that that, as well as, should you even market on Instagram? Or would you be better off focusing 100% of your effort into other platforms like Facebook?

Timestamps:

(02:00) - Three Types Of Marketing On Instagram

(04:40) - Facebook Vs. Instagram (which to choose)

(06:10) - Understand Who Your Ideal Client Is

(07:30) - Don't Use Stock Photos

(08:54) - Maximize Your Instagram Page

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

It's like pulling teeth out to hear people objecting to your prices on EVERY single new call with a lead...

Not only that, but it most definitely affects your bottom line because you have less people that ultimately decide to buy your services.

Theirs multiple ways to reduce this, a big one is building up more of a relationship with each lead before asking for a purchase.

But another faster way, is to simply specialize...

We're going to dig into all things specialization with today's episode, sit back and enjoy!

Timestamps:

(00:20) - Who Would You See For Your Rare Heart Surgery?

(03:30) - Small Business Specialization Examples

(07:50) - Give Out Expert Advice & Niche Specific Content

(08:30) - Two Advantages Specialist Business Has

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Have a struggling business and looking to just pump some cash into Google/Facebook paid ads to get it to grow?

You may want to think twice...

With the growing demand of these paid platforms over the last 5 years or so ad spend has been SIGNIFICANTLY rising.

In today's episode we're going to talk about the smart way to go into paid ads, and doing it in a way to where your not going to put yourself out of business in the process.

Also I'll dig into some alternatives that other small mom and pop businesses are using to scale their companies without paid ads.

Timestamps:

(01:00) - Top Marketing Strategies - 1848 to 2023

(02:40) - Rising Ad Cost Due To Single Factor

(04:10) - Start Paid Ads Later After Building Organic

(05:30) - Scaling With Paid Ads Vs. Brand Marketing

(08:20) - Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Is your worst fear that your business will fail and you'll be forced to work that 9-5 you hate... always wondering what if?

This is a massive fear a lot of new owners have whether they admit it or not.

I don't want to be the bearer of bad news but even if your great at marketing, curve balls will come you way that could potentially take out your business.

I don't want that to happen to you, so today we're going to go over two financial strategies that some high level business coaches gave me years ago that will protect your business and also increase your long term profits in the process, enjoy!

Timestamps:

(01:00) - Unpredictability Of Business

(02:20) - Examples Of Threats To My Own Companies

(07:30) - Emergency Funds

(08:45) - Lines Of Credit

(10:25) - Advanced Lines Of Credit

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Did you know you can affect mental performance through scents, unique visual feedback, and even spine position?

Today Im going to be a little bit of a mad scientist and go through three big biohacking strategies that will allow you to have more mental focus, improve mood, and even cognition while your running the business!

Timestamps:

(01:30) - Aromatherapy [ Peppermint]

(03:30) - Adding Plants Or Pictures Of Plants

(06:30) - 5 Ways To Keep Your Spine Neutral

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

You've done days & days of marketing and you've now finally gotten a lead! Its coming together after all those countless hours with nothing to show for it yet.

You show up to your zoom or get your phone ready next to you, and nervously await for a call where you can just dig into all the ways you can help them!

But guess what..... nothing!

No one ever shows up, you've officially been ghosted.

This is a painful experience that can waste loads of your time and just down right kill your motivation to keep running the business.

In today's episode where going to talk about 5 ways to significantly reduce the amount this happens to help you stay sane and grow the business at the same time!

Timestamps:

(01:00) - Typical Ghosting Example

(04:00) - Ghosting = Weak Relationship

(04:50) - Need More Contact Points

(06:00) - Master The "Emotional Trigger"

(07:30) - Email, Text, Phone Reminders

(08:10) - Create Strong Follow Up System

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

The five problems Im talking about today... you WILL have them happen to you in your business. And if you don't solve them your business will be in a whole lot of trouble.

But good news is, today Im giving you a complete road map of what those problems will be and the solutions.

Buckle up and take loads of notes, we're doing a deep dive into how you can easily avoid the frustrations that can come with these small business roadblocks!

Timestamps:

(00:25) - Constant Roadblocks In Small Business

(02:35) - Marketing Problem - Solutions

(05:30) - Sales Problem - Solutions

(08:30) - Customer Experience Problem - Solutions

(09:25) - People Management Problem- Solutions

(13:00) - Money Management Problem - Solutions

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Anyone here get service from a local business where they were so rude and so awful that you got joy out of bashing them with a 1 star review online?

We've all been there, but we want to make sure the same thing doesn't happen to our own companies!

Today we're going to walk through some quick and easy ways to manipulate the environment in your business (physical location, mobile, or even hybrid online business) to improve customer experience and sell more.

Timestamps:

(00:30) - My Horrible Experience At Local Burger Business

(02:55) - Three Positives Of Doing This

(04:20) - Get Bi-Weekly Cleaner

(05:35) - Do "Sweep" Of Your Building

(06:20) - Manipulate Colors/Smells

(08:20) - Put Lead Magnet All Over Website

(09:10) - Have Website That Looks Good On Mobile

(09:45) - Follow Up With Leads Within 24 Hours

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

There are three criteria in my option that are always present in the best small businesses out there.

Be sure to check them out in today's episode, and by learning them you can avoid going into a first or even second business that is doomed from the start!

Timestamps:

(01:30) - Have A Business You Actually Enjoy

(05:07) - Competition Must Be Nearby

(06:25) - Minimal Need For Staff

(07:30) - Real World Examples

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here