Small Business Growth School

Ever had a past client who owed you a WHOLE lot of cash, and the minute you see them at the local Food Lion they suddenly pretend your a ghost?

Its so comical, and customers dodging payment will always happen. But how do we reduce the amount of times we have to deal with this?

If you have this same question, no worries! We're doing a deep dive into the topic with today's episode.

Timestamps:

(00:30) - My Friend "Mole"

(02:55) - How To Prevent People From Not Paying

(07:50) - Collecting From Someone Who's Already Gotten The Service

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Out of all of the paid advertising routes I can tell you with 100% honesty that this single platform is the WORST one to use if you have a traditional small town business.

Im going to tell you what this is today, so you can avoid wasting all of your cash and instead which paid platforms would be better options!

Timestamps:

(01:00) - What Are All The Different Social Media Platforms

(02:00) - Use A Variety Of Things To Market At Once

(03:10) - Whats This Horrible Platform?

(04:33) - Its All About The Targeting System

(06:25) - With Any Marketing - Be Consistant

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Your parents would love to have your new business crash and burn.. just so they can tell you they told you so!

Now when their constantly discouraging you from starting and growing the business it can 100% feel this way.

Im going to tell you why I think this is happening, and more importantly what to do to silence all that noise to allow you to grow your business and have the life you want!

Timestamps:

(01:00) - Why My Own Dad Didn't Want Me To Start A Business

(04:40) - Why Parents Typically Discourage Entrepreneurship

(06:05) - Mental Pre-Frames & Why They're Important

(07:00) - Be Around People That Already Have Businesses

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

A marketing assistant can either be a gift that saves you loads of time while also bringing in loads of new customers or they can just be another big expense you have to pay at the end of the month with no new customers to show for it.

Today we're going to cover the 6 most common things your marketing assistants AREN'T doing that's causing you to lose tens of thousands of dollars.

Timestamps:

(01:00) - My All Star General Manager

(02:45) - The Physical Stressors Business Owners Have

(04:00) - 5 Strategies To Reduce Neck/Back Pain

(08:25) - Bonus Tip For Neck Pain With Lifting

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

One of my companies is in the health care space (Physical Therapy), and we see loads of owners that come in.

So I'd figure a great episode would be to cover 5 insanely effective ways to prevent back or neck pain while running your business.

We use this advice with our paying clients. And the average cost to come in and see us is $3,141. But today its on the house! :)

Timestamps:

(01:00) - My All Star General Manager

(02:45) - The Physical Stressors Business Owners Have

(04:00) - 5 Strategies To Reduce Neck/Back Pain

(08:25) - Bonus Tip For Neck Pain With Lifting

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if you could add anywhere between $5-$5,000 to your clients initial purchase?

That would be huge right?! Not only because your margins would go through the roof, but your client will get an insane amount of value from you.

Today we're going to walk through how this can be done in a simple way and also some examples of different order bumps we've used successfully across different small businesses.

Timestamps:

(01:05) - Why Your Scared To Offer More

(02:20) - Exercise To Determine Your Order Bump

(03:30) - Examples Of Small Business Order Bumps

(09:20) - All The Advantages To This Approach

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

We all know what Im talking about here.. clients that always a have a problem, are rude, cancel last minute, don't pay on time, take up hours of your day with pointless questions, etc.

What if I was to tell you that you can shift how you market slightly to allow you to get a lot less of those people?

It would be pretty great wouldn't it! So with that said, we're doing a deep dive into 3 ways you can do this with your own small business.

Timestamps:

(00:50) - Definition Of Nightmare Customer

(02:40) - Can This Person Even Afford Your Prices?

(03:30) - Do You Like This Person?

(06:10) - Does Your Business Already Exist?

(07:20) - When In Business To Get Picky

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Wouldn't it be nice to know how your business would turn out over the next year.... whether you close up your doors or scale it to another 50-100k?

In today's episode Im going to go over a 3 question formula that I've used for years to determine the viability of any business.

Its oddly accurate, and a great tool for any business owner to have. Best part about it, you can do the formula within 1 min!

Timestamps:

(00:50) - My Disney Trip Coming Up

(02:50) - How To Reduce The Uncertainty With Business

(04:20) - Fatal Business Mistake

(04:50) - 3 Question Formula

(06:30) - Ice Cream Shop That Failed This Test

(09:30) - What If You Pass But Still Are Struggling?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Have a competitor that's destroying your chances of getting customers by selling at a huge discount?

This happens a good bit in small towns. And the two choices seem to be to ... A) go out of business or B) cut your prices and make less to compete.

I don't really like any of those options, so lets insert option C...

What if we could actually charge more than them and then steal their customers? Lets do that one instead!

Timestamps:

(00:50) - Story Of My Client That Had This Happen

(03:20) - Lower Your Prices To Compete

(06:10) - Never Sell On Cheapness(Family Dollar Example)

(07:03) - Sell On Experience & Quality

(08:16) - What Happens When Your The Cheapest

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

I can guarantee one thing.. if you follow all of the 10 steps outlined in today's episode you will 100% go out of business within your first year.

But on the flip side of things, if you do the opposite you can turn that little business into a money making machine! :)

All of these mistakes I've either made myself or seen in clients businesses, so they are definitely all proven to hurt you.

So with that said, lets go over them all and make sure to avoid these problems!

Timestamps:

(01:35) - Not Diversifying Your Social Media Platforms

(04:08) - Trying to Just Sell Your Customers

(05:00) - Avoiding Consistency

(07:10) - Keeping Eyes Off The Competition

(08:50) - Do Paid Ads First

(09:30) - Throwing In The Towel Too Soon

(10:50) - Not Learning From Others

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here