Small Business Growth School

Im always testing the newest marketing routes to see if they actually work by applying them to my own businesses first before I recommend it to yall!

So we did a pretty lengthy test on Linked In groups, and the results we're actually pretty surprising.

Check out today's episode to find out what happened and if you should use this in your own business.

Timestamps:

(00:25) - Business Is All About Forming Relationships

(03:10) - Why I Tested LinkedIn Group Marketing

(05:30) - Type Of Business That Can Use This

(07:10) - Why This Doesn't Work With B2C

(08:00) - Summary Of LinkedIn Strategy

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

My first manager hire got me from doing 50 hours a week in that business to just 2 hours..

And those two hours are purely for "high level" activities to grow that business further.

A general manager is the final step to automate your business, and they takese some much stress off your shoulders.

On the flip side, if you hire the wrong person for the job you'll be just as stressed, constantly fighting fires in your business, and the icing on the cake.. you'll be spending more money on payroll for this new stress.

I don't want you to have to go through that horrible experience, so be sure to have these 12 traits for your next manager hire to have the perfect person in the job!

Timestamps:

(01:44) - Final Step To Automate Your Business

(03:30) - What Statistic Does Your Manager Give You

(04:55) - Must Be Problem Solver

(06:28) - Insane Level Of Emotional Intelligence

(07:35) - Hold Staff Accountable

(08:05) - Not Scared To Let Staff Go

(08:35) - Must Understand Technology In 2024

(09:08) - Detailed Oriented With Your Systems

(10:05) - They'll Work After Hours

(10:20) - Ramp Up Customer Experience

(11:00) - Can Understand "Boring" Policies & Procedures

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

I had a mastermind a few weeks ago, and we had a member that has come up with this completely new marketing approach where you can give your employees an insane benefit they love and get loads of new customers at the same time...

Confused? You should be! But don't worry, Im going to walk through what sort of benefits you would give and how you go about getting your new customers from it.

Timestamps:

(00:53) - How Masterminds Work

(05:10) - Example Of How My Friend Did It

(06:55) - The Most Common Mistake Made Doing This

(08:00) - Is This Risk Free?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if I told you that you can get a complete stranger to do your marketing for you and you wouldn't have to pay them a dime UNTIL they made the sale?

99% of owners out there would say yes to that deal in a heartbeat!

Im here to say that this is an actual marketing approach that any small town business can use. So lets dig into it!

Timestamps:

(00:40) - Study On Human Psychology

(03:00) - General Affiliate Marketing Strategy

(04:40) - The "Cost" That Comes With It

(06:05) - Who Does This For You?

(07:00) - You Must Understand Marketing Basics First

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever wonder how I can run a few businesses without even working "in" them... :)

Theirs about 4 key things and a document you need to get to that point, and it doesn't matter if you have a dog grooming business, your a book keeper, pressure washer, etc.

If you have these things in place, you will have an automated business that runs without you!

So lets dig into what the four steps and my secret document are and how to apply them to your own small business.

Timestamps:

(01:20) - Four Steps To Auto Piloting Your Business

(03:05) - Why My Secret Document Works So Well

(05:27) - Designing This Document

(05:40) - Examples Of Who Should Be On There

(08:40) - When Should You Make This Document?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

From 1970 to 2024, using an inflation calculator online the value of a dollar is 8x's less than what it use to be!

So literally your cash is worth less and less as the weeks go by. And this isn't a conspiracy theory, this is cold hard facts.

So how do we protect our hard earned cash that we get from our small businesses? Check out the episode below and we'll go over 4 top ways to store your cash to protect it from inflation.

Timestamps:

(00:50) - Emergency Funds

(03:30) - Going Off The Gold Standard

(04:20) - Own A Business

(05:35) - Real Estate

(06:17) - Gold/Silver

(07:33) - Index Funds

(09:25) - Money Management Plan

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Worried that you're going to seriously mess up your logo?

You may be anxious about getting the perfect colors, the best image, and even great copy.

And the thought of finding the right graphic designer makes your head want to explode!

No worries, I've got you covered. Im going to go through all of those things today so you can learn how to create a great logo and get started on whats really important... actually getting paying customers.

Timestamps:

(01:20) - 2 Approaches To Business Name

(02:08) - Color Psychology

(04:40) - Finding The Best Image

(06:30) - Getting The Right Graphic Designer

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Any quick google search will tell you, Marcus Lemonis's speaking fee is anywhere between $50,000 to $170,000.

Pretty hefty chunk of change, so this guy definitely knows his stuff.

I was lucky enough to have him do an event in one of the Masterminds Im apart of, and today Im going over an insanely useful "golden nugget" he gave me to help me grow my businesses. Enjoy!

Timestamps:

(00:40) - Who Is "The Profit" Star?

(03:30) - The Golden Nugget

(05:25) - Basic Math Needed To Grow Your Business

(06:00) - Two Business Examples

(08:20) - Setting New Goals

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Its rare that a business name will actually stop people from wanting to do business with you, but why settle for just not offending people?

Why not create a business name that is so good it acts as a form of marketing all by itself? That's exactly what we're going to talk about today.

Im going to cover two simple strategies in designing your business name that will help you get as many new customers as humanly possible just from the name itself, enjoy!

Timestamps:

(00:30) - My Really Strange Talent

(01:12) - Book Coined The "Bible" Of Marketing

(04:30) - Pick Name That Describes Service/Product

(06:00) - Putting Your Own Name On It

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if I was to tell you their was a cheap way that you could get your local post office to tell everyone in your neighborhood about your business every day of the week?

Well it may seem like a fairy tale, but its an actual thing! And today we're going to dive into how you can use this marketing approach to scale your local mom & pop business.

Timestamps:

(01:35) - Forgotten Non Social Media Paid Ads

(02:25) - 2 Kinds Of Post Card Marketing

(04:30) - Every Door Direct Mail

(07:00) - Determine Your ROI

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here