Small Business Growth School

Ever sit down and ponder.. I can't think of anymore things to talk about with my content, its humanely impossible! What do I do!?

Well Im glad you asked, today we're doing a deep dive into how you can reuse your old content to save you time but also keep your potential customers happy in the meantime.

Timestamps:

(00:30) - #1 Reason You Get Frustrated With Posting

(02:16) - Plumber Story

(03:23) - Not Everyone Will See All Your Posts

(03:45) - People Love Being Reminded

(04:50) - 2 Bad Things That Happen When You Keep Changing Content

(05:50) - Examples Of Great Branding/Free Content

(07:50) - Today's Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Making a new hire can be literally the worst decision of your life...

They can not only mess up the role and annoy your customers. But also destroy your good name that took you years to build up within months.

Here's the little caveat though... that's if their a bad hire! :)

If you get it right though, it can completely change the game for you. You have someone that has your back, grows your business for you, and will allow you the time freedom you've always been looking for.

Today we're going to dig into 5 ways to NOT mess up this hire and achieve the results you want, enjoy!

Timestamps:

(00:40) - First Step Required Before Hiring

(02:15) - Harder Now To Find Good Staff

(03:50) - Why Did Your Last Hire Fail?

(07:25) - Who Were Your All Stars?

(09:50) - Look Into Key Performance Metrics

(11:10) - Appeal To Emotional Triggers

(11:30) - 2 Most Important Interview Questions

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Can you NOT sell ice to an Eskimo? If not, your not alone.. most folks starting up a small business have zero sales training.

But what if I told you that advanced sales skills weren't required to grow you company to a pretty nice level (300kish after tax profit).

In today's episode Im going to teach owners the single thing they must develop to allow them to get loads of customers with... you guessed it, zero sales skills!

Timestamps:

(01:00) - "One" Thing That Businesses Must Have Before I Work With Them

(02:11) - Great Offer Vs Great Sales Ability

(03:00) - When My Own Offer Was Horrible

(05:25) - Learn Sales Or How To Make Offer (What Order)

(06:40) - Lead Magnet

(08:12) - Money Back Guarantee

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

When it comes to marketing Facebook is one of my FAVORITE platforms. So it should come as no surprise that I test strategies on it on a weekly basis.

In today's episode we're going to do a deep dive into a type of post that I've coined the "Conversation Starter" post. It's massively effective when used on an owners personal Facebook page.

Listen up today, and figure out how you can create your own to draw in new customers immediately!

Timestamps:

(02:15) - Personal Facebook Page As Marketing Tool

(03:45) - Dig Into The Mind Of Your Ideal Client

(05:10) - Examples Of Ideal Clients

(06:25) - Constructing Copy For Your Post

(08:10) - What To Do After They Respond To Post

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

No one wants to buy your stuff, your definitely going to go out of business!

That can be just the start of an avalanche of bad thoughts that pop up when you get your first "no" in business.

I guess what, you'll keep getting no's... lots of them!

But today we're going to talk about how you can get at least 50% of those no's to turn into yes's and keep that business alive well into the future.

Timestamps:

(01:00) - Story Of My First "No"

(03:20) - Important Business Lesson You Must Understand

(04:20) - Giant Black Hole That's Eating Your Profits

(07:00) - You Need Multiple Contact Points

(08:40) - Be Persistent With Follow Up

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever have that sinking feeling in your stomach or have that rush of dread that hits you like a mac truck?

This can happen with everyday life, but even more so in a small business!

I can tell you from first hand experience that yes a business can give you complete time freedom to do what ever you want and even the financial means to enjoy things you never thought you'd be able to enjoy. But it comes at a price...

Whats this price you may ask? A life full of uncertainty...

This uncertainty can eat a person alive if you don't manage it correctly. So today I want to equip everyone on the podcast with a strategy I've used for years to allow me to deal with this and actually enjoy my businesses!

Timestamps:

(0:50) - Examples Of Unexpected Business Problems

(03:10) - Mental Frame That Protects You From Stress

(06:10) - Run Through Worst Case Scenarios

(07:20) - Create Emergency Fund Account

(08:00) - Apply This To Non-Business Problems

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Im going to give you all a little "secret" that I learned from my wife that use to be a newspaper editor.

There's are more than one way to get free ads in the newspaper.

In today's episode Im doing a deep dive into a method can you use to get some free advertising in front of locals on a monthly basis to speed up the growth of your small business!

Timestamps:

(02:30) - Do Newspapers Still Even Work?

(03:40) - Why Editors Will Love To Do This For You

(05:00) - 3 Press Release Types To Make

(08:40) - Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever have a slimy car salesman that was trying to push you into buying that run down car in the corner of the lot?

Now that's unethical selling!

But what if you actually have a great service/product, and your staff think their being a "bad person" when they sell customers your stuff?

This will literally cost you THOUSANDS, and not to mention you won't be able to help as many people.

Today we're going to run through the #1 mistake your staff are making that can easily be corrected to allow your company to have the growth and impact your striving for!

Timestamps:

(02:40) - Misconception On The Definition Of Sales

(03:50) - What It Really Is

(04:35) - Consequences Of Having Employees That Cannot Convert Leads

(05:00) - How To Train Staff On Sales

(05:50) - Example Of What Not To Do

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

With over four years of split testing, my "3 word" email has literally blown all of my other email copies out of the water. Sometimes its been up to 50-60% more effective at getting new customers.

With that said, Im going to dig into how you can market your small business through email and what these magical 3 words are!

Timestamps:

(01:40) - Most Important Asset Of Your Business

(03:40) - My Favorite Software For This

(04:25) - 3 Word Email

(04:50) - How It Outperforms Everything Else

(06:10) - Frequency Of Sending This Email Out

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

People always talk about how to hire new staff, but what about in what order?

Because I can tell you this much, if you get the order wrong it can slow down business growth & even give you lots of added payroll expense with very little benefit.

With that in mind, today we're going to talk about the 6 major hires any small business needs to make and in what order, enjoy!

Timestamps:

(01:55) - What Happens If You Get Hiring Order Wrong?

(02:20) - Book Keeper/Accountant Hire

(02:55) - Admin Hire

(03:55) - Sales Hire

(05:25) - Marketing Assistant Hire

(06:50) - General Manager Hire

(07:50) - Special Note: Fulfillment Staff

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here