Small Business Growth School

Two social media marketing giants are Facebook and Google, which one though will give you the largest amount of new clients?

Picking the right one for your business is a huge decision, if you pick wrong then you may spend thousands of dollars in paid ads with nothing to show for it.

Or even weeks and weeks of your time wasted with organic marketing.

So today Im going to save you a lot of trouble, and end the debate of which is better. Lets dig in!

Timestamps:

(01:30) - When to Do Free & Paid Marketing

(03:55) - Facebook Is Best For Organic Marketing

(06:40) - Google Is Better For Paid Ads

(08:45) - Long Term Have Mix Of Strategies

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Is their a way that you can get a boatload of new customers and grow that business WITHOUT learning how to market?

Its a great question, and Im going to give you the answer in today's episode!

Timestamps:

(01:20) - Answer To Today's Questions

(02:50) - Why You Can't Just Hire A Marketing Assistant

(04:50) - 99% Of Paid Ad Agencies Are Awful

(07:20) - You Don't Have To Be Marketer Forever

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

No business owner can say with a straight face that they've NEVER had anxiety or loads of stress running a company.

It can come along with the journey. This can be from not having enough paying customers, unruly staff, angry clients, etc.

Today Im diving into four supplements/strategies that I've used for years to help me control stress.

They've served me well throughout my whole business career to better enjoy the work and not bring "bad energy" home with me.

Timestamps:

(00:30) - My Recent Disney Vacation

(05:50) - Lavender Supplements or Diffuser

(07:00) - Camomile Tea

(07:55) - Ashwaganda Tablets

(09:00) - Walking Program

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Wouldn't it be awful to spend hours each week on Instagram "marketing" and it ends up not producing any clients!?!

This can easily happen if you don't have the basics down of the platform. In today's episode we're doing a quick dive into four major mistakes I've seen owners make on this Instagram that literally prevents them from getting clients.

Timestamps:

(01:50) - Pair Up Instagram and Facebook Long Term

(02:40) - Not Knowing What Your Ideal Client Wants

(03:35) - Posting Boring Stock Photo's

(05:30) - Few Ways To Optimize Profile Page

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever hire someone you thought was going to be perfect for the job and 1 month later.... you figured out you wasted hours of your time training them and paid someone to just basically "hang out" with you for weeks.

This happens to a lot of business owners, and if we can stack the deck in our favor to AVOID this, we want to do that!

So today, Im going to go over 3 traits that every single great hire I've had displayed. And when you go through your next round of interviews make sure that your candidate has them to avoid hiring a bad fit.

Timestamps:

(00:35) - 5 Problems In Order For Business Owners

(03:03) - Trait #1 : Proactive

(04:45) - Trait #2: Loves Accountability

(08:05) - Trait #3: Life Long Learner

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

After many years of business I can tell you this... their is one reason why people decide not to buy from you. And this is actually the MOST common objection.

Understanding what this is and how to completely destroy it can be a very powerful tool for any small business. Lets dig in!

Timestamps:

(00:30) - My Unnatural Love For Facebook Groups

(01:40) - The Massive Problem Of Scammers

(03:00) - Solution To This #1 Objection

(04:10) - How To Apply This To YOUR Business

(06:00) - What If You Get Too Many Refunds?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Most struggling small businesses are wasting thousands of dollars and hundreds of hours each year on marketing that draws ZERO new customers in.

What if we could figure out what type of marketing was killing it and which ones were a flop at lightening speed? You'd probably want to know how to do that!

So today Im going over a very simple document you can make to help you determine how well your marketing strategies are working, and when to pivot to trying something else.

Timestamps:

(00:40) - My Horrible Marketing Ideas In The Early Days

(02:40) - How To Design Your Marketing Tracking System

(06:05) - Mistakes With Multiple Lead Sources

(07:30) - The Only Form Of Marketing That Can't Use This

(08:40) - Recap Of System & Mistakes To Avoid

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

In my experience an attainable business in most towns can fall anywhere between the 100-300k after tax profit range.

In today's episode, Im covering 10 different things that myself and many others have done to hit this mark. Sit back and enjoy the ride!

Timestamps:

(02:00) - Why Millionaires Can Lose It All & Still Get It Back

(03:20) - Lose All The Excuses

(04:30) - Reinvest In Yourself Through Self Development

(05:25) - Hire A General Manager

(07:00) - Have A Solid Bench For People That Quit

(09:20) - Surround Yourself With The Right People

(10:00) - Block Away "Thinking" Time

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Did you know every time you do a post on your personal Facebook page, only a very small portion of people actually see it?

Today Im going to teach you how to game the system, and get around this to get a whole lot of eye balls on all the marketing posts you use here!

Timestamps:

(00:40) - Cold vs Warm vs Hot Leads

(02:45) - Logistics Of Facebook Tagging

(04:05) - Small Town Business Examples

(06:25) - Last Minute Step - Do Not Forget This

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Who here has only 1 stop light in their town? Or have the closest Walmart two towns over?

If this is you, then you know small town businesses can come with some pretty unique challenges.

With that said, today we're digging into two of the most common marketing mistakes made in these types of businesses.

Timestamps:

(00:30) - My Small Town (Pop. 338)

(03:00) - No Consistency Or Long Term Strategy

(06:00) - Learn From Others That Already Did It

(07:25) - Advantage Of Small Town Vs. City Business

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here