Small Business Growth School

Frustrated by how many people are saying no to buying your service even though you know it could really help them?!?

Its a common problem may mom & pop businesses face, and its not that your stuff is necessarily bad. Its just that most people haven't gotten to know you or your business well enough yet and don't have confidence to move forward.

We have to give them that confidence as business owners.

With that said, a recent study backs that up by saying that 8 contact points are needed when ever you sell a higher priced service.

Today we're going to dig into that, and how you can apply that principle to you own small town business... making more of those no's turn into yes's!

Timestamps:

(00:30) - How I Almost Ruined Me & My Wife's 1st Date

(03:20) - Study Results

(04:20) - Different Ways To Make These Contacts

(05:00) - Two Real Life Business Examples

(10:00) - Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever feel like your town is just too small to have the best talent to draw from for new hires?

Or do you just have loads of competitors and its really hard to out compete them on your offer to draw in those "A" players?

In today's episode we're going to dig into whats needed to get in large amount of high quality candidates and my secret weapon to making sure they pick you over your anyone else!

Timestamps:

(01:25) - What Happens When You Can't Find Good Talent

(02:00) - Staff That Can Easily Be Found

(02:50) - Staff That Are Insanely Hard To Get

(04:10) - My Secret Weapon To Getting "A" Player Hires

(06:25) - Don't Give The Bonus Out Too Quickly

(08:00) - Make Your Offer Irresistible

(09:20) - Word Doc To Protect You

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever have your weekly appointment scheduler look like literal SWISS CHESS?

Your customers said they were sick, the time wasn't right, they thought price was too high, or my favorite.. they just completely ghost you!

I think we all can agree this can be pretty annoying, but it also has a massive effect on how much actual money your business produces you at the end of the month.

With that said, in today's episode we're going to do a deep dive into a few strategies you can use to bring this cancellation rate down a good bit, Enjoy!

Timestamps:

(01:10) - Cancellation Rate & Replacement Rate

(02:40) - My Own Nightmare Hire

(03:30) - Financial Implications Of No Shows

(06:10) - The Art Of Appointment Reminders

(06:55) - Objection - Counter Sheet

(09:10) - How To Replace Those Open Slots

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if I was to tell you that Google wasn't the search engine platform that was what most seniors used?

It would be pretty shocking, knowing that Google has dominated the space for years.

But today Im going to go over a platform where MANY seniors go to, and it wouldn't be a stretch to say its specialized for the 65+ population.

And knowing this info. is super important with growth for 99% of small mom and pop businesses out there. Simply because the elderly are a massive amount of the population and need your services!

Timestamps:

(00:50) - Different Kinds Of Social Media

(03:00) - Whats The Search Engine Seniors Use Most

(03:40) - Why We Should Market Them Here

(06:00) - Reason Why Seniors Go To Bing

(07:15) - How Much To Spend On These Ads

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever thought about having a dancing clown outside of your business selling your stuff with a huge sign?

Could this be the newest and greatest marketing strategy in 2024?

You may already know the answer! But check out today's episode to dig into what actually scales a small mom and pop business.

I'll be covering a talk I had on the subject with a student of mine recently and how he was able to apply a principle to his business that got him out of being "stuck."

Timestamps:

(01:00) - Interesting Coaching Call

(04:40) - Simple Scales & Fancy Fails

(05:10) - Why It Works

(05:40) - My Two Solution's For Owner On The Call

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

A study done a few years back found that anything under $99-100 for a majority of the population was considered a impulse buy and didn't require as strong of a sales process. But over that number, it becomes much harder to sell your stuff...

Their is a foundational tactic in sales, and its insanely important when your selling something that is NOT an impulse buy (i.e. more than $99).

In today's episode we're going to cover what that tactic is and three common examples of how small town businesses can use it.

Timestamps:

(0:30) - Two New Sales Books I Bought

(02:45) - What Is The Actual Definition Of Sales?

(04:25) - Emotional Trigger

(06:40) - Three Examples Of Today's $99+ Sales Tactic

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Old school Vs New School, who would win?

I think you'll be pretty surprised at how this fight goes. We go over 5 different factors that go into this match up that will determine the winner.

This is a must see episode if you want to maximize your marketing to bring in the MOST amount of new leads!

Timestamps:

(0:55) - Who Would Win?

(01:20) - Rule of 100 vs No Rule of 100

(02:25) - Lead Magnet vs No Lead Magnet

(05:50) - Split Testing vs Not Split Testing

(06:30) - Great At Sales vs Bad At Sales

(8:20)- Would I Use Facebook or Fliers?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if I said you can get a company to actually find and hire amazing staff for you, to run your business 100% while your sipping on a piña colada at the beach?

Sounds pretty amazing right? Well if that's interesting to you, Im going to do a deep dive into the two different kinds of agencies you can use for this. And more importantly when to use them. Enjoy the show!

Timestamps:

(01:00) - Why Having Staff Is So Great

(03:30) - 2 Different Kinds Of Recruitment Agencies

(04:23) - Pro's To Using Agencies

(04:45) - Con's To Using Agencies

(07:25) - When To Use Them Part 1

(9:45)- When To Use Them Part 2

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Their are 3 levers you can play with in company to grow it and make it successful ( i.e. 100-300k after tax profit, can be automated, and has big impact on your community).

In today's episode, we're going to roll through exactly what those are so your not fighting against your own business to make it profitable.

Timestamps:

(01:00) - Ice Cream Shop Example

(03:25) - Simple Test To See If Your Business Will Fail

(05:18) - Have Continuity Program

(07:45) - Price Your Service High

(08:40) - Create Good Margins

(9:30)- Continuity Examples

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

It's official, we got to 100 episodes everyone!

I want to thank everybody for listening, its been such an amazing ride. And building up this community of small mom & pop businesses has been a real highlight of my own life over this last year or so.

With all that said, we've got some great updates on the podcast and what we're going to do for future episodes. Be sure to tune in!

Timestamps:

(00:40) - Reason Why I Started This Podcast

(02:10) - Who This Podcast Isn't For

(03:35) - Love Hearing From The Listeners

(04:50) - Updates & Plan Moving Forward

(05:50) - Send Me Your Questions

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here