Small Business Growth School

Want to only get .0001% of the people in your small town to actually buy your stuff? If so you should follow the 5 approaches in today's episode.

If your like me though and you want to actually feed your family and even go on nice vacations lets try to do the exact opposite!

We're going to have some fun with this one today, talk to you soon!

Timestamps:

(01:30) - How To Know Your Marketing Plan's Horrible?

(02:20) - Can Only Commit to 60 Minutes Of Marketing

(03:40) - Just Giving Out Some Business Cards

(05:40) - Insanely Generic Social Media Posts

(06:55) - Word Of Mouth Strategy

(08:35) - Refuse To Do Paid Marketing

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

I would say my emergency fund has been the "secret weapon" in all my businesses.

This may come off as a shock to you, and most people may not even know much about this kind of business asset and if they do they just get bored out of there mind with the idea.

If you actually set yours up correctly though, you will not only provide your small business with a high level of security but you'll also be able to sleep like a baby at night.

And more importantly stay in this game of business 60+ years and not go back to that 9-5 job you hate!

Timestamps:

(01:50) - How Much Emergency Funds Do Most People Actually Have?

(02:40) - Psychological Tricks To Reduce Stress

(03:40) - What Is Emergency Fund

(04:30) - Random Expensive Things That Suddenly Happened In My Own Businesses

(07:25) - What Happens If You Don't Have E. Funds?

(08:05) - How Much Should Be In Your Emergency Fund Account?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

$1,000,000 sounds pretty good right?.. Their is actually a "dark" side that's associated with a 1 mil revenue.

We're going to dig into two reasons today, why you may want to re-think that and what's a great alternative for your small business!

Timestamps:

(01:05) - Type Of Small Business Needed To Make 1 Mil

(02:20) - Employee & Financial Headache

(04:20) - Should I Have Multiple Locations?

(06:00) - How You Might Still Be Broke With 1 Mil

(07:50) - My Best Advice On This

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Looking to get a building for your new start up? Alright brace yourself for this... it may be around $2,000 to $3,000 for a "cozy"/claustrophobic little space. And cherry on top, you won't even own this building.

I have a better idea, lets use a negotiation strategy Im going to teach you today to get your space completely free or at a low cost of $50/month (yes, I've made a monthly rental deal for that much!).

Timestamps:

(03:00) - Two Biggest Expenses You'll Ever Have

(04:10) - Business Types That Shouldn't Use This Strategy

(06:10) - My Negotiation Strategy For Free Rent

(08:25) - Examples

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Wonder what I'd do if all my businesses suddenly disappeared when I woke up, and I didn't have a dollar to my name?

What would I do step by step to get back the financial and time freedom I once had?

In today's episode Im going to answer all of those questions and take you on a little hypothetical rags to riches story that should help anyone understand that you can grow a profitable business in any town, even if you have zero dollars!

Timestamps:

(01:10) - Why This Story Is Super Relevant To Listeners

(02:45) - Type Of Business I'd Select

(04:00) - How I'd Collect Payment

(04:50) - How To Market And Provide Service

(06:00)- Marketing Early On

(09:30) - Marketing Current Customers & Pricing

(10:45) - What Typical Day Would Look Like For Me

(11:30) - Growth Of Business To 200k After Tax Profit

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Did you know that Elon Musk challenged Facebook founder Mark Zuckerburg to street fight in the Roman coliseum?!?

That actually happened, but last minute Mark Turned it down.

With that said, many may question Mark's fighting ability but no one will question the effectiveness of his platform Facebook. Except for this year...

Their is something happening this year that would cause Facebook NOT to work for you small business. Tune in to today's episode to find out what that is and how to avoid it!

Timestamps:

(00:10) - Colosseum Fight

(03:10) - What Is Causing Facebook To Not Work

(04:50) - Will It Effect Small Town Businesses Too?

(05:25) - Two Things To Counter This

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever just feel a little sluggish through the day? Or maybe just not very motivated to put in the work to grow that business?

It may not just be a lack of "willpower." The human body is insanely complex, and many variables can affect your performing in the business.

Today we're reviewing six things that have been highly studied and even used in my own personal life for many years to improve cognition. Lets dig in!

Timestamps:

(01:15) - Whats The Most Important Determinant Of Success?

(01:50) - Walking Program

(04:30) - Gum Chewing Protocol

(05:10) - Tabata Sprints

(05:45) - Sleep Schedule

(06:18) - Caffeine

(07:15) - Watch The Alcohol

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Did you know that Disney sells a $285,000 crystal castle at magic kingdom?

Even more surprisingly though, is that loads of people will actually buy them!

To say that Disney is very smart business is an understatement. From the super expensive services or products all the way to the killer experience, there's a lot to be learned from them.

Today Im going to do a deep dive into the Blitzkrieg strategy employed by Disney from its early days as a mom and pop business up to 2024.

Timestamps:

(01:15) - Grow Your Company So You Can Go To Disney!

(03:25) - Definition Of Blitzkrieg

(03:50) - Example Of This In Disney

(05:05) - How To Do This In Your Business?

(08:15) - How To Do This With Marketing?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Humans are super emotional creatures, and its pretty crazy how small things can effect us.

To be a successful small business you have to understand people and these "small" things.

Today's topic we're doing a dive into how you can use color in your website, building, products, services, etc. to maximize sales with human psychology in mind.

And also how you can structure your pricing to help people be more likely to test out your stuff!

Timestamps:

(00:35) - Creepy Car Salesman Story

(02:00) - Is Sales Good Or Bad?

(06:00) - Different Color Strategies

(08:00) - Different Pricing Strategies

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Is it a complete waste of time to market before you open your doors or is it a genius move that will produce you loads of profits quickly?

Im going to answer that exact question today, because it's an insanely important one. Tune in to find out!

Timestamps:

(01:55) - Cat Story... That Will Change Your Reality?!?

(05:50) - My Own Story

(07:05) - Should You Market Before Opening?

(09:25) - You Need To Take Action

(10:10) - What If You Can't Fulfill Or Charge Yet?

(11:05) - Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here