Small Business Growth School

You finally built up the courage to quit that soul sucking 9-5 job you had for years to soon find out that your now working.... even MORE hours with your own business and your making LESS money!

This happens to many folks that make the shift and they are lacking two important things to make this change successful....

1. Learning how to really market

2. Learning how to hire staff to run the business for you

The whole learning to marketing part, you can check out the past 78 episodes to find more on that :) .

The other skill we'll cover today. We're going to talk about a very simple method that I've used in all my businesses to hire good people very quickly, enjoy!

Timestamps:

(01:30) - Whats The Secret To Business

(02:00) - Two Ways To Get Unstuck From 9-5 Job

(02:50) - Knowledge You Must Know To Automate

(03:30) - Our Facebook Tactic To Quickly Find New Hires

(05:40) - Example Of Our Copy

(06:30) - What Hires Can You Use This For?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

The age old question... which kind of marketing will really blow up my business?

Should I invest all of my time into the paid stuff or should I go deep into free marketing strategies?

These questions literally keep business owners up at night, because if they get it wrong they may go out of business or even worse be stuck in a business for years that's a nightmare to have.

Luckily today we're going to clear up any confusion and tell you which is best!

Timestamps:

(00:30) - Whats Needed to Get to 300k to 1mil Profits?

(03:00) - Why Omnipresence is Key

(04:30) - When Free Marketing Is Best

(08:00) - When Paid Marketing Is Best

(10:50) - Which Wins?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Starting up a new business or just got going and are petrified that you may get it wrong when it comes to setting up your LLC?

No worries, I've got you covered! Today Im going to walk you through exactly what I'd do if I was getting an LLC today.

Timestamps:

(01:50) - Don't Over complicate It

(02:35) - What Is LLC & What Does It Do?

(04:15) - Should You Get One?

(05:55) - Business Goal That LLC Helps You Reach

(06:10) - When Do You Get It?

(06:25) - Who Should Your Hire To Do It?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Over the last 3-4 months we lost $40,000, had to get a new company card, had a hacker that could see us on our screens, and even lost control of all of our Facebook ads!

If this can happen in businesses that are in a town of 388, it can happen anywhere!

So with that said, today we're going to go over the cyber threats that are present in 2024 for your small business and two steps you can put into place today that help you avoid losing cash and avoid the stress that comes along with these sorts of problems.

Timestamps:

(02:00) - How My Own Companies Got Hacked

(06:00) - Consequences Of Cyber Attack

(10:45) - Two Systems To Put In Place To Prevent Attack

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

With my years of coaching new businesses, one of the best markers I've found of ultimate success for any new small business is its ability to break even within the first 3 months.

Because if a owner struggles financially with a business longer than this, its just not very sustainable and the business will usually flop.

If your starting a new business or have already started one this may be one of the most important episodes you can listen to.

Theirs three steps I go over, and if you can apply them all to your business the odds are pretty high that you can hit break even fairly soon.

Timestamps:

(01:10) - Fear That Comes With Starting Your Business

(02:35) - Cut Expenses Aggressively

(05:35) - Free Then Paid Marketing

(06:45) - Put In The Volume

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

The YouTube star MrBeast brings in 700 million dollars a year from building up his subscribers. Seems like we should be aiming for that for our small businesses right?!?

Wrong... MrBeast is a rare unicorn. Its super impressive what hes done, but focusing just on getting more subscribers for your free content in the early days or with a struggling mom & pop business is the wrong direction to go.

This is due to the fact that you need customers right away, and a free content strategy takes much longer to get paying customers.

So today, we're going to dig into how you should actually implement a free content strategy like MrBeast in your own business, and what other approaches you should be focusing on to bring in customers sooner.

Timestamps:

(00:50) - Common Problems Owners Face In 2024

(01:35) - Why You Shouldn't Listen To MrBeast

(04:10) - Posting Free Content Might Still Be Good Idea

(06:10) - Whats Better Than Subscriber Marketing

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

I have never seen such high level marketing and sales strategies being used at any car wash before.

This place was one of a kind, and today Im going to break down my experience using this business step by step.

Listen closely and you'll be able to take out loads of great marketing, sales, and fulfillment strategies regardless of the niche your in!

Timestamps:

(03:10) - Feather Flags, Trash, Color Strategy

(05:20) - Make Process Simple/Smooth

(06:40) - Give Only 2-3 Options

(07:50) - New Customer Prize

(09:10) - Give Membership

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Google has over 1.5 billion people using their platform each month!

So I think its pretty safe to say that if you have a small town business... this is where people are at.

In today's episode we're going to dig into four deadly mistakes that many business owners (.. including myself) have made in the past that stopped this form of marketing for being effective.

Timestamps:

(01:40) - Best Kinds Of Businesses To Use Google Ads

(02:45) - The Rule Of 3

(06:15) - Incorrect Target Location

(08:10) - Wrong Search Terms

(09:00) - Horrible Offer

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Wouldn't it be nice to know what the greatest business book of all time is?

A book that could teach you years of hard business lessons without all the pain felt by making all the mistakes along the way?

Well I've got you covered today, Im going to talk about what I consider the best business book of all time. The one that has the best knowledge to help you succeed with a small town business.

Tune in to learn what the name of the book is and what that big lesson is on today's episode!

Timestamps:

(01:00) - How To Make My Famous Cocktail

(03:25) - Best Book On Money Management & Mindset

(04:50) - Best Overall Business Book Of All Time

(06:10) - #1 Lesson From The Book

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

The hardest sell your ever going to make in your business is always the very first one.

And so many small businesses just have this happening with every lead. It's the definition of madness!

Yes, you have to sell your service or product to new people. But why not sell them more stuff after that first purchase?

Not only will it be a much easier sell to make, but it can increase your bottom line and improve the customer experience in the process.

It's a win win process that we're going to dig into today with this crazy little white board strategy a business coach gave me a few days ago.

Timestamps:

(0:25) - My Strange Addiction

(02:10) - Why Would You Sell More Stuff

(04:15) - Examples Of Extra Stuff To Sell

(05:55) - White Board Exercise

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here