Small Business Growth School

EVERY single business on planet Earth has fluctuations in the amount of customers they have coming in throughout different times of the entire year.

This can be seen directly with more season focused companies (Ex, amusement parks, resort town businesses, outdoor experience businesses, etc.).

But it can also be felt more subtly with all small businesses during holidays or other times where customers are distracted or pushed away from your business.

Today we're going to go over all the ways you can protect your business from this and make sure your bottom line is solid at the end of the year!

Timestamps:

(01:10) - Why All Businesses Have Seasonal Drops

(02:50) - Learn To Market Correctly

(03:15) - Put In The Right Amount Of Volume

(05:40) - Target Past Customers

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

This may be a little controversial, but business cards are so overrated.

So much bad advice is given out to new business owners, and the biggest one I hear is to buy a few thousand business cards with some fancy colors. And watch the new customers come in by the dozens.

Sounds great, but it simply isn't true. So lets dig into today what are two MUCH better alternatives to the traditional business card.

Timestamps:

(0:40) - Traditional Business Card Advice

(03:00) - How To Use Business Cards Correctly

(05:00) - Lead Magnet Card

(08:25) - Expert Status Book

(12:00) - Example Of My Book

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Around 65% of small business owners will be out of business by the 10 year marker.

What if you could figure out a way to lower that stat? What if you could figure out how not to lose in business?

Today we're going to go over a strategy I learned from a few business coaches years ago that were WAY more successful then me.

Its a mind set exercise that helps you when hard times happen in business.. which they will

I had my doubts, but it really works! Check out this quick episode today to learn how to apply this to your mornings to help keep that business successful.

Timestamps:

(02:00) - What Is "Pre-Framing"

(03:00) - How Your Going to Lose At Business

(04:40) - Bad Things That Can Happen In Your Company

(06:45) - My Personal Preframe

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

What if you were an employee and your boss came up to you and said their were going to give you a $75,000 raise.

Would you turn them down?I would hope not!

This is what Im doing in today's episode, I will give you a massive pay rise this, but only if you accept it. Tune in to learn more.

Timestamps:

(01:00) - Two Examples Of Pricing Problems

(03:20) - Most Common Pricing Mistake

(07:45) - What Tool You Need To Raise Prices

(09:00) - Why This Wouldn't Work For You

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Mcdonald's opened its doors in 1940.. which means its a small mom and pop business that has lasted 84 years!

Yes its a massive corporation now, but that's because its used solid small business marketing strategies to get there.

And guess what, some of those approaches they still use today!

So today, we're going to dissect one of those powerful marketing strategies and talk about how you can apply it to your own business.. even if you don't sell burgers!

Timestamps:

(01:45) - My Favorite "Cheat" Meal

(03:20) - The McRib Strategy

(04:00) - Four Ways To Apply This In Your Company

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Want to have more of an impact on your small community?

Want to have more time with your family? Or do you want to be able to buy that dream house or just go on a vacation?

All of these things are outcomes of actually growing your small business.

So today we're going to roll through two business structures you must set up if you want to hit those goals. Enjoy!

Timestamps:

(04:30) - Two Types Of Growth Structures

(04:55) - Boutique Model

(07:30) - Staff Model

(08:45) - Examples Of Each

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Even if you are running the greatest business of all time... someone will blast you on Google, Facebook, or even Yelp.

So with that said, today we're going to dig into what you do when you get a bad review to insure that leads still come in smoothly.

Timestamps:

(02:00) - Can You Completely Avoid Bad Reviews?

(03:20) - "Unreasonable Person" Reviews

(07:00) - Legitimate Reviews

(08:05) - Best Tool To Counter Bad Review

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

There are two ways to post on organic social media. And if you pick the wrong approach for your business then best case scenario you just won't get customers.. worse case scenario you will waste loads of time, money, and actually produce "bad word of mouth."

Tune in to today's episode, to dig into which approach you should be applying to your own business!

Timestamps:

(01:50) - Two Main Strategies With Organic Social Media

(03:35) - Risk Of Wide to Deep Strategy

(05:25) - What Is Real Purpose Of Organic Social Media

(06:40) - Marketing That Gets You Leads Faster

(07:45)- Platforms To Target

(08:45)- What Strategy Arnan Uses

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Over 30% of the entire US population is dealing with some sort of anxiety or depression!

And if you think about it, us business owners are under a whole lot more stress with running these small companies than average joe folks.

So I got some advice from an insanely successful business owner of some massively sized companies. And if anyone is going to teach us about how to manage anxiety and stress its going to be him.

Running companies of those size without anxiety is a miracle! So listen up today and I'll run through a lesson I got from Alex.

Timestamps:

(01:45) - Trade Off Of Owning Your Own Business

(03:35) - Who Is 10M Business Expert?

(05:00) - What Is Depression & How to Fix

(08:45) - What Is Anxiety & How to Fix

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Is their any marketing strategy that was used in say... 1877 and could still be used today?

Actually their is! Today we're going to go over a powerful strategy that was created in the 1800's and still insanely effective with small businesses today.

I know this, because its actually being used in ALL of my own companies at the time of this episode but pretty great results.

Timestamps:

(01:35) - What is this strategy?

(02:10) - How do you use it?

(05:10) - Why should you use this approach?

(07:35)- What kind of business can implement it?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here