Did you know that even if you pick the right marketing platforms your business could still crash pretty hard and go bankrupt?

Its very much true, and I've seen it happen countless times with many small town businesses.

The secret ingredient of a successful business lies in the offer. You have to make your offer to new leads irresistible. And today we're going to cover how to exactly do that!

Timestamps:

(02:40) - Why Your Offer Must Be Good

(03:50) - How To Make Your Offer Crazy To Refuse

(07:30) - What Happens After The Deal

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠here

Who doesn't love Costco? Endless free samples, enough food to prep for the apocalypse, and of course those tasty $1.50 hot dogs.. its a clear winner!

As small town businesses we can take lessons from big chains like Costco, because they started as single location mom & pop businesses. And they've kept many of the strategies that gave them so much growth from the early days.

So today we're covering a very powerful one they've used to grow, check it out in today's episode!

Timestamps:

(00:55) - My Costco Adventure

(03:10) - Why Study Big Box Stores

(04:15) - Loss Leader General Strategy

(05:00)- Costco's Loss Leader & Why

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠here

What if for every new customer you got another one completely free... That would be a pretty sweet deal wouldn't it?

Today we're going to go over two very easy and powerful strategies to make this happen in your own small town business. And I can almost promise you that your competition down the street isn't doing it!

Timestamps:

(02:15) - Fastest Way To Get New Leads

(04:10) - How To Incentivize Customers To Refer

(08:35) - Use Continuity To Get Free Buyers

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠here

Want to figure out the newest platforms or marketing approaches that can bring your small town business in loads of high quality leads?

If your answer was "Yes", then your going to love this podcast. I always keep up to date with the newest marketing approaches. One thing I love to do is test them in all of my own small town businesses.

Im going to do that very thing with LinkedIn Group marketing over the coming months, so I can tell all you listeners how to implement it to bring in new customers and all of the things to AVOID.

Timestamps:

(01:35) - Marketing Principal That's ALWAYS True

(03:45) - Big 3 Things Im Going To Test For You

(07:45) - When You'll Get New LinkedIn Marketing System

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠here

Every heard of analysis paralysis? Its a common thing that a lot of us business owners deal with. It's a thought pattern where things have to be "perfect" before we can do the next thing.

This could be with starting a business or heck even just getting momentum/growth in your small town business.

Today we talk about how to overcome this paralysis and what are the 3 actual things you truly need to have in place before a business can getting moving.

Timestamps:

(00:55) - Figuring out business viability

(04:35) - How to get business going

(06:35)- 3 Essentials to start your business

To check out more of Arnan's business/marketing services you can head to his website ⁠here

In today's episode we're going to go over the biggest fears that small town business owners have that literally haunt them at night.

These things are the reasons why not everyone starts up their own small business.

But even more important than this, we're going to cover 3 things you can do to stack the odds in your favor to get rid of these fears and reduce your risk of failing.

To check out more of Arnan's business/marketing services you can head to his website here

Is it looking like no one around your small town can afford your stuff?

Should you slash prices, open another business, or even move to another town!?!

Im here to say theres another "more pleasant" way to solve this problem :) ...

If that sounds of interest to you then enjoy the show, and turn me up nice and loud to listen to me walk you through it!

For even more information, I love to post loads of new content on

Are you in a small town and just worried you and your competition have reached out to all the potential customers? Or even worried that your marketing on say Facebook, Google, or even the Newspapers is maxed out as well?

Im here today to give you a bit advice I give all of my private coaching clients, that's helped pull them out of this hole and capture another big chunk of their small town market and keep those customers coming in!

If that sounds of interest to you then enjoy the show, and turn me up nice and loud to listen to me walk you through it!

For even more information, I love to post loads of new content on

[*UPDATE*] Their are some massive changes to Google & Yahoo starting January 2024. If your listening after this date then this episode is a must see.

I'll run through whats happening and what two changes you can make to allow you to continue to email your leads and customers without it going into the spam folder. (Recent estimates say 50-75% of business emails will go to customer spam folders otherwise)

If that sounds of interest to you then enjoy the show, and turn me up nice and loud to listen to me walk you through it!

For even more information, I love to post loads of new content on

I think we oftentimes forget that a HUGE company like Mcdonalds, started off as a small business.

And today Im going to talk about a strategy they used when they first opened as a small business that was so effective that their still continuing to use it today to bring in millions of dollars

In today's episode I'll point out what this secret strategy is and how any small town business can apply it to their own niche.

If that sounds of interest to you then enjoy the show, and turn me up nice and loud to listen to me walk you through it!

For even more information, I love to post loads of new content on