Small Business Growth School

Most people that start up a small business having big dreams, and with those "rose colored" glasses just think that if they have a great product/service and tell everyone about it they'll be able to grow that business....

The sad truth is, that simply isn't true. And actually if you brag on your business to strangers, they already don't know you and will think that your likely lying. It could actually hurt your chances of getting new customers.

But did you know their is a more indirect way of bragging about your business, and it's a super powerful way to actually get some folks through the door. Lets dive into that topic today!

Timestamps:

(01:30) - Why You Can't Beat Established Competition

(03:25) - Method To Brag And Actually Get Customers

(05:20) - How To Get Testimonials Even When You Don't Have Much Business

(06:20) - How To Get Paying Customers At $0 Cost

(08:00) - Take Home Point

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

So Coca-Cola started out as a small town business and now they've been in existence for over 136 years!

But did you know in the 80's they made a business move that was actually heading them towards closing their doors forever...

In today's episode we're going to dissect what happened in 1985. And how all of us small business owners can avoid the same huge mistake from happening in our own small companies.

Timestamps:

(01:00) - Coca-Colas "Special Ingredient" & Secret Vaults

(02:35) - When Coca-Cola Was A Small Start Up

(04:30) - Cola Wars & New Drink

(05:30) - They Admitted The Mistake

(06:00) - Understand Your Ideal Customer & Don't Forget

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever have your vacation completely ruined by issues with your staff or general problems that pop up during the trip?

If your just starting up a business, this episode will be INSANELY important, because this horror story of a vacation will happen and it'll be awful. Unless you set up a simple system to avoid it.

And today, Im going to give you the exact system I use in my own companies to help make sure vacations goes off without a hitch!

Timestamps:

(01:20) - My Upcoming Vacation

(02:55) - A Cruise That Turned Into A Horror Story B/c Of My Business

(06:55) - Put Someone In Charge

(07:25) - Create Your Laminated System

(09:02) - Don't Be Tempted To Look At These Things

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Literally a few weeks from having that bank account reach $0?

This is a scary but all too common issue with small start up businesses.

So the biggest concern these folks often times have is, how can I actually get customers to use my services and physically pay me in the next 30 days, so I can pay my own bills?

Well today, Im going to go over a strategy I've used in the past with my own start ups that got me paying customers quickly.

Its called the rule of 100, and in today's episode we're going to cover the whole approach!

Timestamps:

(00:25) -Being The Best At "What You Do" Isn't Everything

(03:10) - First Question A Failing Business Should Ask

(03:40) - Second Question Your Should Ask

(05:00) - Rule Of 100

(05:50) - Two Examples Of Rule Of 100

(08:25) - What To Do After Getting Your First Customers

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Would you like to be your small towns Santa Claus?!?

No, Im not going to convenience you to get the fake beard, the suit, elf friends, and work at the local mall for minimum wage...

Even better, Im going to teach you a way to give each new customer a little present that makes them so excited to do business with you that they want to not only buy more but tell all their friends about how great you are in the process!

Timestamps:

(00:30) - Whats The Most Important Thing In Business?

(01:20) - Unboxing Videos

(02:10) - Key Outcomes Shock & Awe Box Achieves

(02:45) - My Own Box

(05:50) - Have High Enough Prices

(06:30) - Different Industry Box Examples

(08:45) - Let Me Design Yours!

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Literally anyone with a website or blog is at risk for this crazy little scam that's popped up a few months ago.

The worst part about this is that its actually a pretty well put together scam, and if your not aware of it you or even your manager will be sending out a check for up to $500.

And you better believe it, you'll never see that money again.

Today Im going to fill you in on what this scam is, and how to avoid them trying to get you with it over and over again (yes... they will keep sending these collections letters)

Timestamps:

(00:50) - Massive Hack On Our Government

(02:30) - Other Scam That Can Take 40k From You

(05:25) - Who Do The Scammers Go After?

(05:50) - What Does The Letter Say?

(07:50) - Protect Yourself From Future Scams

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Want to start up a small business in your town but want to avoid a divorce in the process?!?

Im exaggerating a bit there, but lets face it... if your spouse isn't onboard with this business two bad things will happen.

You could either cave in and never start the business, always wonder what if. And have serious regret and even resentment when you get to the end of your life.

Or you push forward anyway and they will make it 5x's as hard in the early days when its hard enough anyhow.

Your relationship will be strained, and you both won't be happy when you finally do get your financial/time freedom goals.

Luckily today Im going to help you avoid both of those horrible scenarios, open your dream business up, and have your spouse on the same page!

Timestamps:

(02:25) - Uncover Both Of Your Emotional Triggers

(05:55) - "It Costs Too Much" Objection

(07:25) - How To Quit 9-5 With No Risk

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever wonder how you can get your dream employee...

1. Lives nearby

2. Is already FULLY trained in what you want them to do

3. You can hire quickly

Wonder no longer, you can get them from your competition!

Today Im going to show you the exact method I use to do this to get new staff quickly and do it in an ethical way.

Timestamps:

(00:25) - Did COVID Shrink The Pool Of New Hires?

(03:25) - Type Of Hires This Method Can Get

(03:50) - Start With Market Research

(05:10) - Send Facebook Friend Request

(07:35) - Bridge to Interview

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

We're going "old school" today! Who hasn't seen those huge billboards that those mega corporations are using get loads of customers?

Only problem with those is that they can cost thousands of dollars a month, and its just not something we can afford as small business owners. but I've got a secret for you...

Today Im going to show you how you can actually market using a small town billboard approach. Tune in to see how to get one started!

Timestamps:

(00:30) - My Unnatural Love For Olive Garden

(02:10) - Can I Even Use Billboards?

(03:20) - "Small Town Billboard" And When To Use

(05:30) - Get Free Land To Put It On

(07:40) - Best Colors And Words To Use

(09:30) - How To Maintain It 15 Years

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Ever pull up to a fast food drive through and after the experience question if these kids have ever even interacted with another human being in their life?!

This is obviously an extreme, but its all too common in small town businesses too.

Today we're going to talk about some quick and easy adjustments you can make to your companies customer experience that will blow your competition out of the water.

Because yes we want to be friendly, but how do we craft an AMAZING experience that will cause all our customers to come back and even refer all their friends that week!

Timestamps:

(00:50) - Two Examples Of Horrible Customer Experience

(03:10) - Why Is Maximizing Experience Important

(04:15) - Modifying Your Physical Location

(06:10) - Tweaking Your Sales Approach

(07:30) - Stay In Contact After They Leave

(08:35) - Train Your Staff To Be Humans

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here