Small Business Growth School

Im running a small business, people want to buy my stuff. Every lead is the same.. right? ... WRONG!

This is a very common misunderstanding that new or struggling owners have.

Theirs actually a few types of leads out there and how to get each one to buy your services is drastically different.

So with that said, lets dive into what these 3 kinds of leads are and how to best approach them so we can not only pay our bills, but scale our companies!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:00) - Is everyone getting price shopped, ghosted, or just having a hard time getting leads?

(03:00) - "Special Snowflake Effect"

(07:15) - 3 Leads & How to convert them

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

The first big question an owner has is where in the world do I find customers? Once that problems solved, of course another one comes :)... Where in the world do I find my next hire?

So today Im going to go after that second question, I'll give you four key strategies you can use to find your next hire.

This way I can take a little stress out of the equation, so you can get one step closer to getting that business to run by itself!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(02:00) - So many variables to finding a new hire

(02:50) - 4 proven strategies to finding new staff

(07:45) - What this new hire will give you

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

YouTube has over 2.49 billion users on the platform EACH month. So its pretty much a no brainer that us local businesses should use it right?.... wrong!

This may seem pretty controversial at first, but after hearing today's episode its going to make a lot of sense.

And hopefully save you a lot of wasted marketing time. Time that you can refocus on better platforms for local businesses. Lets dig in!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:40) - Businesses killing it on YouTube right now

(03:02) - Why YouTube Doesn't Work For Most Local Businesses

(05:50) - Three Better Alternatives To Market On

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Running a business definitely takes a toll on the body. Between all the stress we carry in our shoulders to hours of sitting at the desk... neck pain and headaches can hit us like a mac truck!

Luckily for all you listeners, my very first business was a physical therapy company, so Im fairly qualified to talk on the subject. :)

So with that said, lets dig into 7 quick and simple ways to start reducing your neck pain and headaches!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:35) - Two Most Common Causes Of Neck Pain/Headaches (In Owners)

(03:45) - 7 Tips To Reduce Pain

(09:20) - Big Picture - Why You Should Do These

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Who here doesn't go crazy when they do a terrific job for someone and at the very end when its time to pay... your client ghosts you?

This happens all too often with us service businesses. So with that said, will today's lesson teach you how to get all of your missing cash back from the year, no. But...

I can give you all a system to teach you how to recoup ALOT of those funds that aren't paid out. Stay tuned to find out how!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(01:00) - Why in 2024 People Ghost You Even More

(03:30) - Two Types Of People Who Don't Pay

(05:10) - 4 Steps To Get Your Payments

(08:55) - Biggest Takeaway

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

If you just read this book Im going to talk about today say 10 times. And aggressively apply its principles each and every day for 10 years, its almost impossible to not be successful in business...

So with that said, lets dig into what this great business book is and the biggest take home principle you can get from it!

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100.

Timestamps:

(00:30) - My Afternoon Rituals

(03:10) - Best Book For Money Management, Marketing/Sales, and Mindset

(05:00) - The "Best Overall Book" For Business Owners

(07:00) - Biggest Takeaway From This Text

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

One of the first things we do when we start a business is create our website, but what 99% of mom & pop business owners DON'T know is that their making something that actively pushes leads away...

So today we're going to do a deep dive into two different things that you must have on your site to avoid this trap and make it a lead converting monster!

Timestamps:

(01:30) - Why You Actually Want An Ugly Website

(04:30) - Reduce The Options Given

(05:50) - Easy Access To Nurture Content

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

I've got to admit, every single business owner that I've ever known that was insanely stressed day after day after day... didn't make it.

Whether it was their business dying, family relationships taking a hit, or having a major health scare. Things went downhill.

As business owners we must control stress for all of those reasons.

Good news though is that a recent study out from Japan shows a simple way that we can do that, so stay tuned!

Timestamps:

(01:00) - Unique Stressors As Business Owners

(04:15) - "Green" Things Can Reduce Stress By 19.4%

(06:20) - Misconceptions On The Best Work Environment

(07:30) - Details Of The Study

(08:40) - Actionable Steps To Take

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Want to learn a fun sales strategy to turn 1 paying client into 2? ... The immediate answer should be YES!

The best part about this is that this isn't a deceptive tactic that takes from your new customer. It's a deal that they actually love, gives them loads of value (.. maybe even cash), and their able to help out a friend in the process.

Today we're going to dig into the exact script to use, and how it applies to all the different types of small businesses out there!

Timestamps:

(02:20) - What Happened First Time I Used It

(05:40) - 2 Steps To Boost Your Success With This

(08:30) - Exact Script

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Having problems with your paid ads? Your posts on Instagram and Facebook not getting much interaction? Or just feeling like marketing in general just doesn't work for your specific business?

If so, your not alone. Almost every business owner feels this way at some point. But here's the thing...

Two things will happen from here, you'll either find a solution or go out of business.

I'd much rather you find a solution, and live the life you've always wanted. So with that said, lets dig into 3 reasons why your marketing isn't working!

Timestamps:

(01:40) - Common Excuses Why You Go Out Of Business

(03:35) - Poor Execution Of Marketing Approach

(08:55) - Weak Lead Follow Up

(10:00) - Cannot Close The Sale

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here