Small Business Marketing

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Struggling to turn marketing into real sales? In this episode, Prati Kaufman break down simple, effective strategies to help you align your marketing efforts with sales goals. Whether you are a small business owner or marketer, these tips will get your audience clicking and buying!

The Key Talking Points:
- The Essence of Marketing & Sales
- How To Build Trust Through Marketing
- Key Goals & Practical Strategies For Marketing

Connect with us:
Website: https://smallbizmarketing.agency/
LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/
Instagram: https://www.instagram.com/smallbiz__marketing/
E-mail: [email protected]

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Tired of hopping on marketing strategies which don’t work? On this episode, Prati Kaufman reveals top 3 marketing trends for 2025 along with one BONUS TIP one can use in their business to drive growth.

Discover how AI and voice search are reshaping marketing, why authenticity matters more than ever, and how live shopping can give eCommerce owners an edge.

She shares real-world examples of how her approach has led to significant results with her small business owner clients, how to align your marketing efforts with business objectives and take actionable steps towards their marketing strategy success.

Connect with us:
Website: https://smallbizmarketing.agency/
LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/
Instagram: https://www.instagram.com/smallbiz__marketing/
E-mail: [email protected]

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In this episode of Small Biz Marketing, Prati Kaufman sits down with Barb Pritchard, the creative force behind Infinity Brand Design, to explore the art of building a strong, soulful brand.

Barb shares common branding mistakes, the importance of a cohesive visual identity, and the true cost of not having a solid brand foundation. From understanding branding essentials to crafting a step-by-step brand-building process, this episode is packed with actionable insights for soul-led entrepreneurs and small business owners.

Discover how to align your brand with your values, create a magnetic presence, and turn your vision into a soulful legacy. Plus, learn how Barb’s Soul Brand Vision Blueprint can guide you in creating a brand that resonates deeply with your audience.

About Guest: Barb Pritchard is the creative force behind Infinity Brand Design, where she empowers soul-led entrepreneurs to craft magnetic, aligned brands that attract with ease across every client touchpoint. Specializing in intuitive strategy and high-end design, Barb helps visionary leaders elevate their impact and reach, turning brands into soulful legacies that resonate deeply with their ideal audience.

Connect with Barb
Brand Vision: http://infinitybranddesign.com/vision
Website: https://smallbizmarketing.agency/
Linkedin: https://www.linkedin.com/in/barbpritchard/
Instagram: https://www.instagram.com/infinitybranddesign/
Email: [email protected]

Connect with Prati Kaufman:
Website: https://smallbizmarketing.agency/
LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/
Instagram: https://www.instagram.com/smallbiz__marketing/
E-mail: [email protected]

Send a text

Ever wondered how to silence the inner voice telling you you're not good enough? The answer lies in understanding and overcoming imposter syndrome.

Join Prati Kaufman in this episode of Small Biz Marketing as she explores how to tackle self-doubt, reframe limiting beliefs, and embrace growth through mistakes. 

Discover why imposter syndrome is more common than you think and how shifting your mindset can unlock new opportunities for success. Whether you’re a small business owner or an entrepreneur, this episode is packed with insights to help you build confidence and thrive.

Connect with Prati at:
https://www.instagram.com/smallbiz__marketing/

Send e-mail at:
[email protected]

Until next week, I’ll see you on the Internet!

Send a text

Networking isn’t just about meeting people—it’s about building purposeful connections.

In this episode of Small Business Marketing, Prati Kaufman dives into networking—an essential marketing tactic for small business owners on a tight budget but with time to invest. Learn how to maximize your efforts by setting clear networking goals, crafting a compelling pitch, and identifying the right opportunities.

Plus, discover why following up is the secret to turning connections into lasting success.

Connect with Prati at:
https://www.instagram.com/smallbiz__marketing/

Send e-mail at:
[email protected]

Until next week, I’ll see you on the Internet!

Send a text

In this episode of Small Biz Marketing, Prati Kaufman and Neha Govil discuss key elements of creating an effective marketing strategy. From shifting your mindset to finding clarity, understanding your “why,” and creating a roadmap for success, Prati and Neha break down essential steps which every small business owner must apply to scale their business.

They explore metrics that truly matter, like values-driven marketing, and the benefits of collaboration and outsourcing. Plus, they emphasize the importance of having fun in the process. This episode is packed with actionable insights to help small business owners find joy and purpose in their marketing endeavors.

Did you hear something you liked on this episode or another? Do you have a question you’d like us to answer? Let me know on social links mentioned below and you may just hear your thoughts here on the show.

Connect with Neha at:
Website: https://www.thinkaloudcoaching.com/
LinkedIn: https://www.linkedin.com/in/nehagovils

Social Details:

• Website
• LinkedIn
• Instagram
• YouTube
• [email protected]

Until next week, I’ll see you on the Internet!

Send a text

Ever wondered how to turn casual browsers into die-hard fans of your business? The answer lies in the powerful trio of branding, marketing, and sales.

This can only happen when you understand when you can spot the difference between these three and effectively use your understanding to grow your small business.

Join Prati Kaufman on this episode of Small Biz Marketing as she demystifies these essential concepts and provides actionable tips to help you: Build a brand people love, craft effective marketing strategies and close deals with confidence.

Did you hear something you liked on this episode or another? Do you have a question you’d like us to answer? Let me know on social links mentioned below and you may just hear your thoughts here on the show.

Social Details:

• Website
• LinkedIn
• Instagram
• YouTube
• [email protected]

Until next week, I’ll see you on the Internet!

Send a text

Marketing isn’t just about selling—it’s about purpose. Prati Kaufman explains how to build a marketing foundation that aligns with your business’s why, by setting goals, listening to customers, and creating offers that resonate. This episode helps you build an authentic connection success.

Tune in to learn what marketing is and how you can lay a strong foundation as a small business owner.

Did you hear something you liked on this episode or another? Do you have a question you’d like us to answer? Let me know on social links mentioned below and you may just hear your thoughts here on the show.

Social Details:

• Website
• LinkedIn
• Instagram
• YouTube
• [email protected]

Until next week, I’ll see you on the Internet!

Send a text

A podcast for small business owners navigating marketing. Host Prati Kaufman shares 25 years of experience and practical strategies to simplify marketing, grow on a budget, and keep the right mindset. Whether starting out or scaling, you'll get actionable tips to make marketing stress-free.

Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, YouTube, RSS.

Social Details

• Website
• LinkedIn
• Instagram
• YouTube
• [email protected]