Courtney Spritzer of Socialfly talks about the benefits of advertising on Facebook and using Google AdWords. She will be speaking at the WCBS Small Business Breakfast Social Media Summit on Long Island. For tickets, go to wcbs880.com/smallbusiness.

WCBS announces its next Small Business Breakfast will be a social media summit on Long Island. You'll hear top experts from the city explain how to best use each of the big four social media.

Gillian Presto of New Fork City talks about the surprising costs associated with the outside help a small business needs when it begins to grow quickly. 

New Fork City co-founder Emily Morse says the popular Instagram account started because they loved the idea of sharing the pictures and food they enjoyed with their friends and family.

Emily Morse, co-founder of New Fork City, says it's important to turn opportunities down if you don't think it fits your brand.

Gillian Presto of the New Fork City Instagram account stresses the importance of quality over quantity and staying true to yourself when using social media.

For more effective sales calls, New Jersey sales coach Ron Karr says to talk about the prospect's industry first.

Joe Connolly talks about how the hurricanes in Florida and Texas are impacting businesses in our area.

New Jersey sales coach Ron Karr says the biggest problem most sales people have is in their head.

New Jersey sales coach Ron Karr says to get appointments and separate yourself from competitors it's important to focus your communication on the outcome for the person you're trying to reach.