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The marketing funnel has been a popular tool of many marketing folks to drive more leads into the organization that are more likely to be closed by the sales team. The “Bro Marketing” people have billed the funnel as the one true marketing model. But the funnel has some fatal flaws as you are only focused on new customers and squeezing as many people down a little spout as possible. Aaron will take the funnel model that even we have taught at OSG and show you how to evolve it into a flywheel. A model where you can maintain your momentum with your marketing and allow for longer, more loyal customers who also help you sell.

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ROI or Return on Investment is a term used pretty freely in business. It means what do you get in return for an investment you have made into something. So if you spend $10, you might expect to get $100 worth of value to serve your ROI requirement. In this week’s episode, we will discuss in more detail what ROI is, how it is imperative to have an ROI mindset as a business owner and how it goes deeper than just dollars and cents. The return equals your future so don’t miss this episode to boost your future.

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What is a business owner’s mindset? Why is it important and why not just focus on the nuts and bolts of your business? Aaron is going to be joined by his wife Kylene, another success principles certified trainer, to recap a recent seminar they did and also share their reflections on what a business owner’s mindset is all about. Hear the feedback they got on their seminar and learn the key takeaways that you need to be focused on to move your business forward.

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You probably have heard Aaron talk about Niche Marketing countless times, so you might be thinking, “here we go again.” But as garment and personalized product decorators, having a niche is imperative unless you have an unlimited marketing budget? What? Oh, you don’t have an unlimited marketing budget, well then you need to tune in. Aaron is going to talk about why, how, and what you should do surrounding finding your niche market. It’s all about what you put out the world trying to attract, and nothing to do with limiting your business possibilities.

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Entreneurpership is a challenging prospect, and many times leads to confusion, anxiety, and paralysis? How do you know what fancy guru-driven strategy to employ? The statistics are grim on the surface, but there is light at the end of the tunnel. See the cause of much of the confusion is a lack of a good foundation and trying to skip ahead to making sales. So let’s take a look at where the confusion comes from and the steps to get yourself to the next stage of your business.

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This is the final week of the 13 week series about the FUNdamentals of Business Success. If you put all these fundamentals to work for you, your business and life will become exactly what you desire. The final key is to make practices a daily habit that will keep moving you towards your idea of success. Many people think they have to make these massive sweeping changes, but the reality is real progress comes from the compound interest effect of slight marginal improvements each and every day. I actually call them margins because I know those slight margins will lead to massive success profits.

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We have a purpose, we have wants, we have goals, and all the tools to take productive actions when you are implementing the FUNdamentals of Business Success. Now it is time to keep score so we can manage our actions and better understand what is working. Scorekeeping helps us build momentum and reinforce positive actions to encourage us to do more. Let’s figure out how to pick out some critical drivers that are not just vanity metrics. We will even close with a formula to use to find the best numbers to track in your business.

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Feedback comes in all shapes and forms. Learning to read and understand the feedback so you can continue to grow and make improvements is of vital importance to the FUNdamentals of success. First, we have to understand what feedback really is especially when it comes in the form of criticism. Then we have to learn to accept feedback in a way that allows for us to get more and more valuable feedback. Finally, we will explore how feedback that is telling us we are ‘failing” can be used to turn things around.

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Jim Rohn famously said that we are the average of the five people we spend the most time with. In our next step on the FUNdamentals of business success, we need to create an environment around us that is conducive to success. All the people around you who like to blame, complain, make excuses and commiserate are not serving you. You have to have hard conversations with them and replace them with successful people. The same goes for our inner voice. Time to replace the inner critic with the inner coach.

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Fear is a powerful deterrent to success, but fear is also something that can be managed. For small businesses, we face a lot of new challenges daily and come face to face with both the fear of failure and of success. But to move our business forward and get out of our comfort zone we must not only face the fear but then thrive instead of living in the “what if”. We are going to explore what fear is, how it gets a hold of us, and techniques to confront fear and turn it into the Art of Success.

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