Small Business Saturdays

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We are finally getting back out to some live vendor fairs, and in-person events. But the world has gotten used to the virtual space, so let’s take advantage of that. On this week’s Small Business Saturdays, Aaron is going to be joined by his wife Kylene Montgomery and we are going to discuss the potential for creating an online event and even doing some live selling. We will talk about the planning, the tools, and the execution of an online event and take some secrets from the MLM world where they have perfected the art of online events. Tune in for this SBS for details on a fun selling channel and make sure to bring your comments, ideas, and questions.

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This week we welcome Alison Banholzer. She recently taught us about looking at our bottom line sanity numbers and using the data to make business decisions on the OSG Training from May 5th, 2021. One of the ideas she shared was a Priority Matrix. Due to a request from Wendy Rossman a fellow #OSGSquad Member and one of our Masters of Success we want to dive deeper into the priority matrix and how we can use it. To make this the most valuable we can, Ali suggested we tackle this like a workshop. Stay tuned for the homework so you are ready to do an actual priority matrix for your business. Let’s learn about this awesome tool together.

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It’s time to get into the nuts and bolts of Facebook Ads. Teaching Facebook ads is always a challenge because your “Facebook” is going to look different from mine because there are well over 60 some odd versions of Facebook and there is no rhyme or reason as to who sees what. We are going to give you the specifics though so you should be able to tackle these things on your own. We will discuss how to upload an email list as an Audience and create a Look a Like Audience from that email list. We will also cover running Engagement Ads and then running a conversion ad from the engagement you got on the previous ad. Plus we will try to help you with your specific issues and cover some other basics.

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Are the environments in which you live your life and operate your business supporting your success goals – or thwarting them? Here are some simple tweaks you can make to the physical space that will boost your energy and help you stay focused on what matters most. We will look at how keeping your shop clean will help increase production. We will cover having a system and plan for your environment. And we will just discuss how taking some time to improve your environment will pay huge dividends.

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The Japanese believe that when you live in alignment with your “ikigai” (or “reason for being”), you will experience deeper satisfaction and meaning in your life. The same hold true for our business, when we put it in alignment with our zone of greatness, you will work harder, be more fearless and gain more success. Let’s explore some questions to find our purpose, figure out how to link that to our business, and create our business around what we were put on this earth to do.

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Wake up! Hibernation season is over. It’s time to get comfortable with being uncomfortable and take brave action toward your dreams this spring and summer. Here’s how to do it. Ready to get moving?

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When we think of advertising as a small business in 2021, we think of paid advertising online. Google Ads, Facebook Ads, etc. But there are some great free and low-cost alternatives we should also be looking at in our overall marketing strategy. As the Facebook world gets more expensive and more complicated to be a part of, let’s look at some great ways to reach new leads and drive traffic to your business.

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Some days it is hard to believe that we are the expert in our field. Mistakes, challenges, and uncertainty is something small business owners must face down daily. But here is the good news, you only have to be a step or half step ahead of your customers and they will love you. So we have to figure out some strategies to get through those rough patches, self-doubt and imposter syndrome. Ready to figure it out?

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Often at Our Success Group, we support businesses in their marketing efforts and finding new customers. But there is another great way to increase your sales that you might not have spent enough time working on or planning out. It is the Art of Upselling and Cross-Selling. It is truly an art that we need to perfect and develop to help our current customers see value in adding more to their purchase.

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First off we have to really get clear on what value is. It is not a complex idea, but it is difficult to quantify so it is hard for people to express. But if we can understand why one person might value something much higher than someone else, then it will help us understand how to define it when it comes to our business. We need to redefine our value propositions as the landscape continues to change and evolve. Join us to talk about what is valuable in your business and what you can do to share that value with more people.