Small business owners know affordability is top-of-mind for their customers. But as margins grow narrower, keeping prices as-is isn’t always possible. In this episode, we hear from a few small business owners about how they’re balancing cash-strapped shoppers and rising costs. Plus: The potential Netflix-Warner Bros deal could mean less variety for viewers, Midwestern farmers hope to carve out a market for local oats, and a discussion of the week’s economic headlines.

Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.

Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.