Small Inputs Big Outcomes

Sacrifices, obsession, and the sweet taste of success await those brave enough to become entrepreneurs. This is not for everybody. 

Entrepreneurship requires sacrifices that only some are willing to make. Being present mentally can be challenging, the hours are long, and the work is demanding. It's a journey that not everyone fully understands.

Back in the day, if you mentioned starting your own business, people thought you were straight-up crazy. But now, they only see the glory, the few who make it big. 

They don't witness the blood, sweat, and tears we pour into our dreams. They romanticize the outcome but have no clue about the hustle behind the scenes.

And if you're in a growth season, your emotional life will take a hit. One hundred percent. Balancing your loved ones and your business requires intentionality. 

It's a rollercoaster ride, but we're obsessed. 

Despite the challenges, we'd do it all over again. The victory lies in the journey. It's about the process, the hustle. We get to do what we love every single day.

Today we reveal the untold truth of entrepreneurship—the sacrifices, the obsession, and the joy of doing what we were born to do.

It's time for you to discover the true essence of building something remarkable. Are you ready?

"The majority of people don’t like seeing other people successful because it lets them know what they are not doing. And most of the time, whether that’s a fitness-related thing or maybe a business thing, it comes down to like actions were not taken. This is why people get angry and frustrated." - Bob Thompson

In this episode:

- How difficult is it to be actually present when you’re an entrepreneur 

- Being intentional in your personal life if your business is growing 

- Accepting the opportunity to fail 

- Why most people wouldn’t like to see you being successful?

- What would you regret on your deathbed? 

- Giving the best options for your children and their children

- Different opinions about schools and education 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

All things being equal, mindset is what will make you successful. You can have the same resources, time, and opportunities as your competitors. Still, if your mindset is negative, you'll attract negative experiences. Period. 

It's all about the way we think and speak to ourselves. The words we choose reflect our inner selves and have a powerful impact on our lives. Words are more than just words. They shape your reality. 

What you focus on is what you attract into your life. So, let's flip the script and celebrate those wins, no matter how small. By focusing on the positive, you train your brain to create more of it.

If you are trapped in a negative cycle, it's time to break free. You'll need to cut through self-doubt and keep your mind open to the good stuff.

And it doesn't matter where you are in your business journey. Cultivating a positive mindset is the key to success. 

Join us in this episode as we explore the power of a positive attitude. It's time to level up your mindset game and create a life filled with positivity and success.

"Something that I want to share with people is how important your mindset is, and your language is. Words really do mean things, and they can come to fruition, right? What you say is a reflection of how you feel in your inner true self." - Angelo Perone 

In this episode:

- Words are powerful 

- Why you should celebrate your wins 

- All things being equal, the proper mindset will set you apart

- If it’s working, don’t change it 

- Difference between helping and serving

- How to deal with objections when making a sale 

Resources mentioned: 

- Book “Psycho-Cybernetics: Updated and Expanded” by Maxwell Maltz - https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136/ 

- Book “Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity” by Kim Scott - https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509 

- Book “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson - https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355 

- Book “The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire” by David Deida - https://www.amazon.com/Way-Superior-Man-Challenges-Anniversary/dp/1622038320 

- Book “Becoming a King: The Path to Restoring the Heart of a Man” by Morgan Snyder and John Eldredge - https://www.amazon.com/Becoming-King-Path-Restoring-Heart/dp/0785231854 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes 

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

It's time we talk about one of the toughest decisions you'll face in your business: firing people. 

Yeah, it's a bitter pill to swallow, but it's part of the game. So buckle up, grow some thicker skin, and let's dive into it.

When it comes to firing, don't fret. Most of the time, you won't regret it. If you've reached that point, chances are they suck big time. It's not an overnight decision. Something's been brewing for a while, and it's time to address it head-on.

The good news is that, in the long run, it's the best call for both parties involved. You might face backlash on social media and some long faces. But guess what? You'll survive. Don't let the haters bring you down.

And don't avoid difficult conversations. That's a major mistake. Doing it will hurt your business and sabotage your team's morale. So step up and make the tough calls for the greater good.

Join us in this episode as we navigate the unpopular waters of firing, learn how to own it like a boss, and discover why embracing the hard truths will ultimately make your business stronger. 

It's time to fire 'em up and level up your leadership game!

"Why would you ever fire or try to get rid of or put somebody out that is a high-performer, that’s an asset to your company?" - Angelo Perone 

In this episode:

- Why the new Lamborghini is uninspiring  

- Profile types of salespeople

- What personality do you need to have to be successful in business? 

- Knowing your “why” will take you further 

- Our extremely unpopular opinion about firing people

- Setting clear expectations for your team   

- Best firing experiences 

- Losing good employees because you don’t have your sh*t together

- How to hire fast in a successful way 

- Hiring the right people is the only way to scale up 

Resources mentioned: 

- Book “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson

- Book “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes 

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Entrepreneurship is all about embracing failures to pave the way for epic successes.

An entrepreneur is not just some regular dude. Entrepreneurs look at problems and see opportunities. While others get stuck, entrepreneurs work to create solutions that fix sh*t up.

Failures? They're like rocket fuel for entrepreneurs. They propel massive innovation and bring forth game-changing products, services, and companies that shake up entire industries.

We always talk about our success stories, right? But today, we wanna get real with you. We wanna spill the beans about our mistakes along the way.

Look, failure is part of the deal. You gotta fail, learn from your mistakes, and reflect on them so you don't pull the same crap again. 

We straight-up messed up our businesses. Like, so many freakin' times. 

But here's the thing—we learned from them. And now, we're here to lay it all out for you so you don't make those rookie mistakes we made back in the day. 

We got your back. Let's learn from our f**k-ups together and level up your game!

"Failure is one of the most important things an entrepreneur can have. It’s an asset if you treat it the right way." - Angelo Perone 

In this episode:

- Entrepreneurs see problems as opportunities 

- How to learn from your failures

- Training your employees and giving them feedback  

- Don’t hire people too quickly 

- Open more locations or have more businesses? 

- The “zero to one” period is very tough 

- Learn how to keep clients 

- Be smart with your money 

Resources mentioned: 

- Book “Scaling Up: How a Few Companies Make It...and Why the Rest Don't” by Verne Harnish - https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Business and life have seasons. There are highs and lows. There are moments of planting seeds and others of raking cash. 

First, we're talking about the exploration season, where you hustle hard to level up your skills and explore new horizons. Then, brace yourself for the growth season! That's when you go from zero to hero, making significant gains and stacking that paper.

But hold up. That's not all. After all that grind, it's time for the reflection season, where you step back, evaluate, and recalibrate your moves. 

And listen up - You can't go all out 24/7 without crashing and burning. Sometimes you start slow, figuring things out and putting in the work. Then boom! You hit your stride and become an unstoppable force.

So stay laser-focused, put in the work, and brace yourself for those hard seasons. We're here to show you how to survive, conquer, and dominate every challenge that comes your way. Get ready to crush it.

"If you are in business, and you plan on being in business for a long enough time, then there’s going to be times of up and down." - Bob Thompson 

In this episode:

- An important quote from Jim Rohn 

- Seasons in businesses 

- Intensification and accumulation phases

- Lessons from fitness that apply to business

- Be all-in to be successful

- Grant Cardone’s influence

- Urgency in your business is needed

- Hire people who love their roles

- Qualities you need to have to be an entrepreneur

- Doing good stuff for others will help you 

Resources mentioned: 

- Book “Be Obsessed or Be Average” by Grant Cardone - https://www.amazon.com/Be-Obsessed-Average-Grant-Cardone/dp/1101981059 

- Book “Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire” by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X/ 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Nobody, and we mean NOBODY, can close everyone who comes to their business. It's just not possible. 

So if someone's bragging about closing 100% of their leads, it's straight-up bullshit. Don't fall for that nonsense. It's a major red flag.

But hey, no worries. You're not here to please everyone. 

Instead, focus on helping those who can genuinely benefit from your services. By rocking those sales calls, you'll quickly figure out if you and your prospects are a perfect match.

Once you've nailed those killer sales calls, it's time to set the right expectations during the onboarding process. Your clients gotta know precisely what you can do for them. 

And if they aren't ready for what you're offering, that's OK too. You can always hook them up with someone better suited for their needs.

Remember this: clear expectations and a kickass onboarding process are the keys to boosting retention. 

Forget about chasing more leads. Focus on attracting the right ones and fine-tuning the other aspects of your business.

So never forget - onboarding is the freakin' secret sauce to your success. Embrace it and watch your business soar to new heights.

"In your onboarding, it should really reduce people's overwhelm and create that clear path of what this individual needs to do in order to have success. And then for any business to scale, like, that should be somewhat systematized." - Bob Thompson 

In this episode:

- You have a finite amount of decision power

- The real estate market is shifting 

- What you need to do to create wealth

- Managing clients’ expectations 

- Do it yourself, done with you or done for you?

- Sales calls should be about helping people

- Benefits of paid traffic

- Getting your onboarding right 

- Importance of offering clear roadmaps 

- You can’t close every lead 

Resources mentioned: 

- Book “The Simple Path to Wealth: Your road map to financial independence and a rich, free life” by J L Collins

- Book “The Automatic Millionaire, Expanded and Updated: A Powerful One-Step Plan to Live and Finish Rich” by David Bach

- Book “The Psychology of Money: Timeless lessons on wealth, greed, and happiness” by Morgan Housel

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Any idiot can make money today. That's how businesses are nowadays and have been in the past years. But when the tide changes, not all of them will survive. Only the ones which offer good attention to customers are gonna last. 

A bad experience at Bob's wedding venue is the kickstart for us to speak about customer service. They refused to extend a discount for Bob and his loved ones. Besides, they didn't offer other alternatives to improve the overall experience. 

We understand that companies have processes, best practices, and SOPs. Sometimes you can't give discounts. And that's OK. Still, you have to provide amazing customer service to those who have decided to spend their hard-earned money on your product or service. 

People buy from people they like. And if they don't like you, they will go to the competition. So keep that in mind when training your employees about the importance of human touch, connection, and empathy with the people they're trying to help. 

Apart from discussing customer service, we talk about outlandish guarantees, the role artificial intelligence will play in the future of business, and why you must show customers that they are not just a transaction for you.  

"Especially during harder economic times, you know, those companies that have an amazing product, that have amazing customer service, that have an amazing customer experience, like those are the ones that are gonna last." - Bob Thompson 

In this episode:

- Bob’s experience with bad customer service at his own wedding

- How to improve your customer’s experience without giving discounts

- Opinions about different payment processing companies

- Establishing core values for your company

- Creating good offers for your business by not offering guarantees 

- How would artificial intelligence change businesses 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes 

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Some people were taught to sell using a feast and famine approach. This means they may get many leads and clients but lose them soon enough because they suck at retention. Or maybe because they were trying to sell to everyone. 

Keeping good clients for a long time is a way better strategy. It may cost more money upfront, but it will make your business most sustainable and profitable in the long run.

And how do you get good, loyal clients? By creating copywriting that attracts them. By showing them, thanks to your ads, why you are the right fit who would solve their problems. 

We both have achieved enormous success by writing compelling ads. And today, we discuss what works, what doesn't, and what the big dogs are doing to sell more. 

In this episode, we share our thoughts on marketing the right way, the most critical elements of an ad, and why you need to always be testing and tweaking your ads to reach the right audience. 

"With the offers that are getting more and more outlandish, how does somebody stand out? By going in the opposite direction." - Bob Thompson 

In this episode:

- Working in solitude vs. being surrounded by people

- Intangible asset that makes you a good seller 

- Don’t set false expectations when connecting with clients

- Why the “feast and famine” approach to sales doesn’t work

- If some client is not a good fit, refer them to someone else

- How to stand out from the crowd

- Keep marketing even when you’re not getting traction 

- Different levels of testing with ads 

- Why targeting is easier than it used to be 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes 

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

Buying a Ferrari or a Lambo is attractive. Sexy. And what isn't sexy? Purchasing a property that nobody knows about that doesn't look nice and is located in a mediocre neighborhood. 

But you have to do it. Because in ten years, when you have multiple houses, some of them are even paid off, that becomes really sexy. 

Using your active income, the money from your day job, to invest in boring stuff like real estate will accumulate over time. Eventually, you will have a substantial and predictable cash flow.

The boring investments will grant you the money to buy the Ferrari, the Lambo, and all the cars you like. 

At the same time, you don't have to wait till you're half-dead to enjoy your money. 

But you also don't want to be stupid with it. 

In this episode, we share our thoughts on how to invest in boring stuff to buy sexy goods while retaining all the freedom you want to have in your daily life.

"True freedom is when your living expenses are surpassed by activities that don't require any energy from you. That's true passive investing." - Bob Thompson 

In this episode:

- Start investing in real estate when you are young

- Having financial knowledge will help you get ahead

- Spend your time wisely developing your skills 

- Mediocrity is failure

- Don't delegate your tasks too quickly

- Difference between revenue and profits metrics

- People starting a company may not be the same people taking it to the next level

- Consistency leads to success

- A spectrum of people who spend every penny and people who save everything

- Making money vs. preserving money

Resources:

- Book “The Simple Path to Wealth: Your road map to financial independence and a rich, free life” by JL Collins - https://www.amazon.com/Simple-Path-Wealth-financial-independence/dp/1737724103/ 

- Book “Ready, Fire, Aim: Zero to $100 Million in No Time Flat” by Michael Masterson - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024/ 

- Book “Good to Great: Why Some Companies Make the Leap and Others Don't” by Jim Collins - https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

- Book “ Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612681123/ 

- Book “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It” by Michael E. Gerber - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 

- Book “The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich” by Timothy Ferriss - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ 

- Book “The Psychology of Money: Timeless lessons on wealth, greed, and happiness” by Morgan Housel - https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/ 

The only person who can screw up a sale is you. This is the cold hard reality. And since sales and self-improvement are some of the topics we find most fascinating, we share some of the tactics we have learned about selling and how to get better at it in this conversation. 

You can’t force people to do things. But you can inspire them. They will make the right decision when you show them that the alternative is way worse than investing in what you’re selling. It has to be an internalized realization. They have to understand it by themselves. 

And to understand why they need to buy your product or service, YOU must know why it’s the best option. Conviction is a crucial ingredient when you are making a sale because the prospect has to feel that you know what you are talking about and that you genuinely believe it will help them solve their problems. 

Conviction, certainty, and the willingness to help people will make you thrive. And in this episode, we share some ideas for improving your sales, retention rates, and client trust.  

“People are willing to pay any amount of money to get out of pain or to achieve their desire state, their dream state.” - Bob Thompson 

In this episode:

- Address your prospects’ objections early on 

- Have absolute certainty about what you’re selling 

- Solving problems requires investing money

- Importance of understanding the silent overwhelm 

- If you feel challenged, you are on the right track

- Being proactive with new clients and their issues

- Increase retention by explaining challenges before they emerge

- Concept of definiteness of purpose 

- Serving people will give you joy and money 

- Problems with the entitlement mentality

Resources:

- Book “Outwitting the Devil: The Secret to Freedom and Success” by Napoleon Hill - https://www.amazon.com/Outwitting-Devil-Official-Publication-Foundation/dp/1640953213/ 

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232  

- Instagram- https://www.instagram.com/iambobthompson/  

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/  

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes  

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/  

- Instagram- https://www.instagram.com/ceo_angelop/  

- Twitter- https://twitter.com/CEO_AngeloP 

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/  

- TikTok- https://www.tiktok.com/@ceo_angelop  

- Website- https://legalcaseconnect.com/