What happens when a successful real estate entrepreneur steps into the spotlight of reality television? Jennifer Yeo, founder of Presidio Real Estate and star of Bravo's "Sold on SLC," takes us behind the curtain of her remarkable journey.
Born in Utah but raised in California, Jennifer returned to the Beehive State during her high school years. After experiencing the 2008 market crash and feeling disappointed with the ethical standards in the industry, she made a bold decision: "I just thought I'd take it into my own hands and start my own company." That choice transformed into Presidio Real Estate, which grew to 17 locations and over 600 agents across Utah.
Jennifer's path to television began unexpectedly with an appearance on "Below Deck" during the pandemic, which led to Bravo offering her own show. Though hesitant about how reality TV might affect her professional reputation, she embraced the opportunity: "This was a massive risk to take. But again, it's NBC. How do you turn down NBC?" The experience taught her valuable lessons about authenticity, perception, and staying true to herself amid public scrutiny.
Beyond business and television, Jennifer shares profound insights about self-discovery and relationships. After nine years in the dating scene following her first divorce, she approached finding a partner with intention, creating specific criteria that eventually led her to her husband. "The only relationship you will have your entire life is the one with you," she explains, emphasizing how self-respect builds the foundation for attracting the right partnerships.
Throughout our conversation, Jennifer's entrepreneurial spirit shines through in her newest venture—opening a Wisconsin-inspired lakeside restaurant in Daybreak—and her philosophy toward risk: "I'm not afraid to fail." Her journey reminds us that authentic leadership, clear values, and the courage to evolve will always attract the right people, opportunities, and success.
Follow Jennifer on Instagram @itsjenniferyeo to stay connected with her ongoing projects and adventures!
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