Smart AF

Challenging times come up for everyone and how you react and move through them makes a huge difference in your attitude and outcome. Can you actually make difficult times easier? Beyond woo woo positive thinking? In this episode, Torie Mathis and her cohost Sean talk about how to use the twofer strategy to get past tough times and come out on top. Whether it's an unexpected move or change of career, not able to afford college or travel, or just needing to get through chores the twofer strategy will work.

If you think of others in your industry as competition, you're severely missing out. Your peers provide immense opportunities including having inside information that you can't access anywhere else. In this episode, Torie Mathis and her cohost Sean talk about how they have harnessed the power of the automotive museum world to grow, learn and support others and how you can mirror this in your business. There is power in your peers, go find them.

Show notes, resources and free tools at smartafshow.com

We all know it's easier to quit than to keep going when things get tough, but what makes some people hold on and others go down for the count? In this episode, Torie Mathis and her cohost Sean talk about their kids giving up, how society coddles quitters, what to do when business goes sideways, and the number one way to ensure YOU won't give up when times are tough. And we learn everyone needs a "Kevin".

The world is full of stereotypes and assumptions. What you drive, what job you have, and apparently what you "deserve" are all assumed based on your age, location, political leaning, and even your looks. In this episode, Torie Mathis and her cohost Sean talk about how important it is for us to stand up against these assumptions and bridge the gaps our society makes. Whether it's what you drive or what business you're in, it's time to reach across the aisle and create new experiences and opportunities.

One of the greatest assets to your business is your email list. The ability to connect with your audience at any time, having 100% control of your communication, and not having to worry about any pesky algorithm to stifle your reach is powerful. In this episode, Torie Mathis and her cohost Sean talk about 3 key strategies your business can use to grow your email list with ease and how YOU have the same power and opportunities as big business. It's time to take action and take this power.

Your first time. It can be rough. Your first business, your first event, your first website - all firsts that we sabotage, sometimes to the degree that we talk ourselves out of them before we even start. In this episode, Torie Mathis and her cohost Sean talk about how to make your first run a success, how to keep a project moving forward even when doubt sets in, and how to avoid the BIGGEST sabotage that will make any first a flop.  

Resources and show notes at smartafshow.com

There are many strategies you can use to grow your business; some will work better than others based on your type of business and the season of your business. And if a strategy, ad or campaign doesn't work it's okay. In this episode, Torie Mathis and her cohost Sean reminisce about business building and marketing strategies they tried and failed at. Yeah, there was some money and time spent, but the experiences are priceless. 

When you think of marketing you may think of ads, websites, and branding...but there is something more. Underneath all of these marketing assets lies the essential emotion behind the marketing: TRUST. In this episode, Torie Mathis and her cohost Sean talk about how you can build trust with your audience, even before they meet or buy from you by using some essential marketing strategies you may have overlooked.

Have you heard that people hate Facebook ads? Oh, that must be why Facebook's ad revenue brought in $84.2 Billion in 2020. People actually LOVE to buy things they want. So if your Facebook ads are leading people to things they want, they will be successful. In this episode, Torie Mathis and her cohost Sean discuss the reasons your Facebook ads may be under-performing (aka customers don't like them) and how to fix them.

Get resources and show notes at smartafshow.com

In this digital age, where people do most of their research online it is imperative that your online presence is accurate, viewable, and updated frequently. After years of working with small business owners, we found this is not always the case as business owners get locked out, lose access, or Becky takes it all down. In this episode, Torie Mathis and her cohost Sean talk about how easy it is for your business to mistakenly look closed and the steps you can take to protect your online presence.