Many small businesses spend their entire marketing budget going after new customers, but what about the loyal, happy clients you already have? Too often these guys are left out, ignored, and sometimes even driven away. In this episode, Torie Mathis and her cohost Sean, talk about how to stop driving your happy customers away and how you can do to create loyal, happy, raving fans that stay, buy more and refer you any chance they get without you having to discount, lose money or pathetically beg.