Smart AF

Do you know how your customers feel about your business? Are you aware of how customers experience your services? Your products? A negative customer experience is more than just a bummer; it can be detrimental to your business…if it’s not corrected. In this episode, Torie Mathis and her cohost Sean talk about how to open your eyes to the feedback loop built into today’s business environment. The information is there, you just have to take action.

If your business doesn't look trustworthy, customers will be nervous about buying from you and your business will suffer. The key is to get them to know, like, and trust you. Using Social Proof is one of the quickest and easiest ways to gain the trust of prospects and potential customers. In this episode, Torie Mathis and her cohost Sean go over six social proof strategies, beyond your everyday testimonials, that will make your business look honest, reputable, and trustworthy.

By now you've grasped the power of digital marketing for getting in front of more potential customers, but are you actually using it to your full advantage. Or are all your marketing eggs in the WRONG basket? In this episode, Torie Mathis and her cohost Sean go over the one place too many business owners are overlooking online as they spend too much time and effort in the wrong place. Find out how you're missing out on hundreds if not thousands of new eyes on your business every month for free. 

Many small businesses spend their entire marketing budget going after new customers, but what about the loyal, happy clients you already have? Too often these guys are left out, ignored, and sometimes even driven away. In this episode, Torie Mathis and her cohost Sean, talk about how to stop driving your happy customers away and how you can do to create loyal, happy, raving fans that stay, buy more and refer you any chance they get without you having to discount, lose money or pathetically beg. 

It's one thing to dream big. It's another thing to actually have your dreams come true. So how do you get from idea to reality? In this episode, Torie Mathis and her cohost Sean talk about how to move beyond just a good idea to actually making things happen. It takes more than wishing. More than thinking about it. More than writing it down. If you have big goals that you are ready to hit, this episode is a must for you. 

If it's one form of digital marketing that will transform your business and boost your reach like nonother, it's video marketing. In this episode, Torie Mathis and her cohost Sean talk about how to make simple videos for your business that will raise you above your competition, get you consistently in front of more qualified customers and get more people to know, like, and trust YOU. You'll hear specific business successes with video, learn how to easily get started and where to post your first videos.

Want to make huge gains in your business growth? It's time to let some things go and stop getting drowned in the little stuff. The busywork. The piddles. You have to stop being Robin. And start being Batman. In this episode, Torie Mathis and her co-host Sean talk about how to step into the CEO role of your business, so you can actually grow and not just "get stuff done." Business isn't about being busy. It's about building something bigger than yourself. So put down those Robin pants and listen up.

Your website should be the powerful foundation for all of your digital marketing however, just because you build it doesn't mean that customers will ever find it. Unfortunately, we see many business owners, coaches, and service professionals build an expensive, fancy website that never gets any traction. In this episode, Torie Mathis and her cohost Sean uncover some common website traffic myths and what you can do to get more customers and more profits from your website.

It's easy to come up with big ideas and make elaborate plans, but following through and passing that two-week mark when the excitement wears off is anything but easy - for any of us. We look back on what we learned from 100 episodes, the steps we took to finally commit to the journey, and what inspired us to keep on going when the going got tough. And it boy did it get tough. 

Join us as we celebrate our 100th episode - Hurray! We made it!

After 5 years of organizing local events for Miles Through Time Automotive Museum, we've dialed in some very successful - yet low cost - strategies for not only getting a huge buzz but also how to get a great turnout for our events. In this episode, Torie Mathis and her cohost Sean, go over the missing piece to failed events and some easy-to-implement fixes that will have your next event a huge success. 

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