Smart AF

So many business owners find themselves incredibly busy day in and day out, yet are rarely moving the need forward, struggling to pay themselves and beating themselves up for not getting it all done. In this episode, Torie Mathis and her cohost Sean talk about the facade of the 40-hour workweek and what that means to an entrepreneur. They look at why there is more to business than checking off your do list and why failing to take time off will crush your business and possibly your soul.

We hear all the time that social media is a waste of time or that it just doesn't work for local small business, but that's just not true. Social media is one of the best opportunities for any small business to get in front of more people than they ever could FOR FREE. In this episode, Torie Mathis and her cohost Sean go over easy steps for YOUR business to make huge strides in your social media strategy. It isn't hard. It doesn't take special skills or tools. And it can work for any business.

Get show notes, resources, and more episodes at toriemathis.com/show

You're supposed to have work-life balance. You're supposed to have a spectacular morning routine to be successful. And you're supposed to grind yourself into the ground so that one day, just maybe, you can retire. In this episode, Torie Mathis and her cohost Sean debunk all the things you're supposed to be doing and go over real strategies to success. Burn the handbook. Punch the guru. Blow up the morning routine. Let's get real.

More episodes, show notes, resources, and more at toriemathis.com/show

Life is full of challenges, especially when you are a parent, a business owner, or an athlete...and in those cases, it's pretty much the name of the game. Yet, many of us feel resistance and think that means we aren't up to the task. In this episode, Torie Mathis and her cohost Sean talk about how to push through any challenges and break through any setbacks in business and in life, even when you feel the weight of the challenge is too much to handle.  

Updates, show notes, and more episodes at smartafshow.com

You can have the greatest product or service but if you fail to connect with your audience, fail to get them to act, or worse fail to get them to care about it your marketing will fall flat. In this episode, Torie Mathis and her cohost Sean talk about how to make your digital marketing more effective with 3 simple strategies you can do right now. If you want to know how to market your business and sell more this episode is for you.

One of the most effective pieces of marketing your business is growing your "herd" - the number of people that have heard of you and your business. If you want to grow your business, more people need to know about it. That means you have to promote yourself. In this episode, Torie Mathis and her cohost Sean talk about stepping into your personal brand and becoming the face of your business - with self-promotion being paramount. If you're not sure where to start or how to do it, this episode is for you.

This is the greatest time to be in business. The opportunity of digital marketing to get in front of more people for less money is unlike any other time in history. And social media is one of the greatest opportunities out there for all businesses. However, there are some BIG mistakes being made that are hampering your efforts, even making you think social media doesn't work. It does work! And these mistakes are EASY to fix. On this episode, Torie Mathis and her cohost Sean go over the big mistakes you're making on social media and exactly how to fix them.

Peter Drucker famously said, "What gets measured, gets managed." But a better approach for business and life is "What gets measured gets improved." In this episode, Torie Mathis and her cohost Sean talk about the ways you can implement simple measurements to improve the growth of your business, the effectiveness of your marketing, your money, your health, and more. And if you want to fight this approach because you don't like numbers or you have a fear of negative results, we have tips for you too.

There is never a shortage of salesmen ready to sell you the greatest advertising - sure to drive more people to your business. But which ones are the best? What marketing has the best ROI? In this episode, Torie Mathis and her cohost Sean talk about the different advertising channels and which have yielded the best and worst results. If your thinking of paying for ads for your business this episode is for you.

Get show notes and resources at https://toriemathis.com/show

Business owners are notorious for being overwhelmed, stressed out, and time-strapped. If you're not careful, your business can and will take over all parts of your life. Bye-bye hobbies. Bye-bye travel. See ya later family. In this episode, Torie Mathis and her co-host Sean talk about why it's essential that you put family first and business second. If you're wanting to enjoy more time away from your business while still being wildly successful then this episode is for you.