Smart AF

When I started my business I thought BIG meant successful. I tried everything I could to look as big as possible as quickly as possible. Over the years I've learned big does not equal success, in fact, for me small, nimble, and profitable is my definition of success. In this episode, Sean and I talk about how staying small has been smart for our businesses and why staying small might be the way for you.

Show notes and more at toriemathis.com/show

If you hate Mondays, or long for the weekend week after week, you've got to make some changes. No more I hate Mondays. Torie Mathis and her cohost Sean talk about how to get yourself out of the Monday funk, whether you're at a job or if you're a business owner because no one should hate Mondays. Don't allow yourself to be swept up in the fake hate of Mondays. You can change your life. You can change your thinking. You can change your mindset. You can have a life you love. It's time to make a change. No excuses.

Many people over the last year have been flung into working at home with their kids. Finding a new groove to your working style can be difficult - for you and your kids when you now work from home. Torie Mathis and her cohost Sean talk about the challenges and benefits of mixing a home office with kids. Since 2006, Torie has worked exclusively from her laptop - before kids, and since 2008 with kids. She sees it as an amazing opportunity for both you and your kids.

Find show notes and resources at toriemathis.com/show

When you're a small business owner your attention and time are stretched every day and it's easy to waste your time if you're not careful. From unnecessary phone and zoom calls to tire-kickers and brain-pickers, how do you keep your time from being wasted? Torie Mathis and her cohost Sean discuss the biggest time sucks in their business, how you can avoid them, be more productive, and get yourself back on track. What may start with a little time wasted here and there can be the beginning of the end for your business, and we are here to help you succeed.

After working with hundreds of small business owners on design and marketing projects I still get surprised by some client requests. Most, however, are the same questions over and over, by all types of clients all over the world. In the episode, Sean and I laugh about some of the crazy requests we've got over the years. If you're a small business owner, this episode will help you work with your marketing person much better.

Find show notes, resources and more at toriemathis.com/show

How can some be so calm, cool, and confident when making decisions, and others are paralyzed by it? Can you get better at making decisions? Torie Mathis and her cohost Sean go over their decision-making process and talk about how to make better decisions and how to make decisions faster. They'll talk about how to never look back with doubt, how to steer clear of regret, and the best advice Torie ever got about making decisions for yourself. We all have to make them, so we may as well get better at it.

Watch the entire episode, get show notes and resources at toriemathis.com/show

Facebook ads can be your business's biggest return on marketing investment - BUT a couple of small mistakes could have you throwing your money away. After spending a quarter-million dollars on Facebook ads, Torie Mathis and her co-host Sean, go over the exact steps to get successfully started with Facebook Ads and the big mistakes you must avoid. Facebook ads can work for any business, so let's get them started with yours.

Whether it's a website or email, sales process or social media strategy starting with a blank page is a huge waste of time. Never start at zero. Torie Mathis and her cohost Sean show you how to skip the blank page and start full of ideas and inspiration. Learn this invaluable process for every aspect of your business or creative project.

Email marketing is the best strategy for creating relationships that lead to sales. But many entrepreneurs are worried about unsubscribes, unopened emails, and spam complaints to the point of holding their dear, precious email list and not emailing it. This is one of the biggest mistakes in email marketing. Torie Mathis and her cohost Sean go over how to get over email marketing's biggest hurdles and how to use your email list as a powerful tool to get sales in your business. Even if people unsubscribe. :)

Get SMART AF resources and tools to grow your business at besmartaf.com

LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis

If you’re having a difficult time transitioning your lead generation and customer acquisition online, you’re not the only one. Thousands of businesses have been thrust online during the last year and have been scrambling to adjust their marketing strategy. Torie Mathis and her co-host Sean talk about how your business can be more effective at getting more customers online – now and into the future. Even if you’re not new to digital marketing, this episode will help you bump up your online status.

Get SMART AF resources and tools to grow your business at besmartaf.com

LISTEN AT smartafpodcast.com

WATCH AT youtube.com/toriemathis