In this episode, we dive deep into the value of failure—yes, failure—as a crucial tool for growth and success. Jay and Andrew discuss the difference between smart failure vs. dumb failure, how to create core values that actually shape company culture, and why embracing mistakes (the right way) leads to continuous improvement. They even have a friendly debate about how much pain you should feel when you (first) make a mistake.

Book mentioned:
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier