Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.

His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers.

"AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.

In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.

He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.

Additional Resources:

• AI Content Generator
• Automatically Generate a Marketing Campaign
• Agorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)
• Create a Segment of Contacts
• Grow Your Contact List With Sign-Up Forms
• Using Click Segmentation in an Email
• Resend to Non-openers
• Create and Manage an Automated Welcome Email

Meet Today’s Guest: Mike Allton of The Social Media Hat and Agorapulse

🎯 What he does: Mike Allton is an AI strategist and podcast host at The Social Media Hat, as well as the chief storyteller at Agorapulse, a social media management tool. He has spent over a decade in digital marketing, helping marketers make sense of blogging, SEO, social media, and now AI.

💡 Key quote: "We are in the midst of the fourth industrial revolution, the AI revolution, where everything we do and know as a society is literally changing. And that's not just hype, that's actually what's happening right now."

👋 Where to find him: X, formerly known as Twitter | LinkedIn  | YouTube | Instagram  

👋 Where to find The Social Media Hat: Website | Instagram | Facebook | LinkedIn

👋 Where to find The Agorapulse: Website | Instagram | X, formerly known as Twitter | Facebook | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.