SmartBug on Tap

On this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definition of an SQL?

On this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as marketing leaders as we guide the ship, and make decisions on the next investment or game plan.

On this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!

On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.

On this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent.

On this episode of SmartBug on Tap, Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website.

On this episode of SmartBug on Tap, Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!

On this episode of SmartBug on Tap, Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super Bowl ad to explore actionable insights.

On this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What's the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode.

On this episode of SmartBug on Tap, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm.