On this episode of SmartBug on Tap, Jen Spencer shares six tips to turn your email newsletter into an effective component of your business’s lead-generation efforts.

On this episode of SmartBug on Tap, Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future .

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.

On this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology.

Links Mentioned

Where RevOps & Inbound Collide in 2021 Benchmarks Report

On this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue.

Jen discusses:

1. Purpose and Goals 

2. Organizational Structure

3. Key Areas of Focus

On this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot.

Jen discusses:

1. Pricing

2. Usability

3. Integration

4. And More!

On this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.