On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year.

Jen shares how businesses that aren’t used to being agile,  smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies:

1. Getting Back To Basics

2. Trying Account-Based Marketing

3. Making Sure Your Messaging Is On The Money

4. Nurturing More Stable Verticals

5. Auditing Your Tech Stack To Maximize ROI

6. Making The Story About Your Customers

Links Mentioned

MarTech Stack Audit Template

On this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals.

Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.

On this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age. 

Jen discusses:

1. Building the right team

2. The importance of persona battle cards

3. How to create data-driven strategies

4. The importance of providing the right sales enablement assets

On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards. 

Jen shares:

1. The questions you need to ask to get a clear idea of what sales challenge your team is facing

2. How to set a goal for your battlecard

3. How to draft the actual messaging used on the battlecard

4. And more!

Links Mentioned

The Ultimate Sales Battlecard Template for SaaS Marketers

On this episode of SmartBug on Tap, Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas.

Jen discusses the following strategies:

1. Redefine Sales Leadership

2. Treat Sales Enablement as a Marketing-Driven Role with Sales

3. Use Customer Personas to Serve Better Customers

4. Set Up More Meaningful Benchmarks

On this episode of SmartBug on Tap, Jen Spencer shares three tips for marketers to help sales close more deals.

Jen discusses the following tips:

1. How to put your content to work

2. Partnering with sales

3. Building relationships with podcasts

On this episode of SmartBug on Tap, Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events.

Jen discusses the following tips:

1. Sales and Marketing Alignment

2. Customer and Partner Relationships

3. ABM Technology

4. And More!

On this episode of SmartBug on Tap, Jen Spencer shares six strategies to turn your blog into a lead generation engine.

Jen discusses the following tips:

1. Buyer Personas 

2. Blog Subscribers

3. Using CTAs

4. Quality Content

5. Topic Clusters

6. Pop-Up Forms

On this episode of SmartBug on Tap, Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project.

If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you.

On this episode of SmartBug on Tap, Jen Spencer shares tips for running a fully remote quarterly planning session. 

Jen discusses the following:

• Establishing goals
• Laying out an agenda
• Creating working agreements
• Building a virtual parking lot
• And more!

Links Mentioned

Agile Planning for Remote Teams Template