SmartBug on Tap

On this episode of SmartBug on Tap, Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact.

Jen discusses:

1. How RevOps is changing

2. Why marketing is getting more complicated

3. How technology is becoming more connected

4. Potential RevOps problems and solutions

On this episode of SmartBug on Tap, Jen Spencer shares how to build the right tech stack to support your revenue operation goals.

Jen discusses:

1. What to considering when auditing your tech stack

2. Why you should consult and educate your employees when changing technology

3. Why integration matters

Links Mentioned

On this episode of SmartBug on Tap, Jen Spencer shares how to integrate and align data to maximize revenue and growth in your organization.

Jen discusses:

1. What a RevOps team does

2. Agreeing on goals for organizational alignment

3. Using data to grow your business

4. And more!

On this episode of SmartBug on Tap, Jen Spencer shares three strategies to maintain consistent revenue growth in your business.

Jen discusses how to:

1. Maintain a consistent marketing strategy

2. Leverage marketing automation

3. Personalize your marketing approach

On this episode of SmartBug on Tap, Jen Spencer shares how content marketing fits into a sales enablement strategy.

On this episode of SmartBug on Tap, Jen Spencer shares five ways sales enablement can improve your marketing and sales alignment.

Jen discusses how sales enablement...

1. Organizes Content so that Marketers and Sellers Can Find It When They Need It

2. Empowers Marketers to Alert Reps About which Content Is the Most Up to Date

3. Helps Marketers Gauge How It's Helping Sellers

4. Helps Marketers and Sellers Gather Feedback on How Content Performs with Buyers

5. Ensures that Content Remains on Brand

On this episode of SmartBug on Tap, Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.

On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.

Jen shares how inbound and ABM are made for each other and how to get started by:

1. Focusing on the right goals

2. Ungating your content

3. Exploring different verticals

Links Mentioned

LIVE DEBATE: Gated vs. Ungated Content Debate

On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year.

Jen shares how businesses that aren't used to being agile, smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies:

1. Getting Back To Basics

2. Trying Account-Based Marketing

3. Making Sure Your Messaging Is On The Money

4. Nurturing More Stable Verticals

5. Auditing Your Tech Stack To Maximize ROI

6. Making The Story About Your Customers

Links Mentioned

MarTech Stack Audit Template

On this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals.

Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.