On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot.

Jen discusses the following tips: 1. Ensure your data is clean.2. Determine what the C-suite cares about.3. Set a baseline of metrics.4. Start with the sample reports.5. Optimize and double down on the metrics that are working.

On this episode of SmartBug on Tap, Jen Spencer shares some of our recent encounters with HubSpot's Service Hub.

Jen discusses the following updates:

1. Custom Feedback Surveys
2. Multi-Language Knowledge Base
3. Identify Logged-In Visitors in Chat

On this episode of SmartBug on Tap, Jen Spencer shares the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.  

Jen shares the following integrations:

1. Salesforce
2. Microsoft Dynamics
3. Vidyard
4. CallRail
5. WordPress

Links Mentioned

The Most Popular HubSpot Integrations for Advanced Users

On this episode of SmartBug on Tap, Jen Spencer shares how your business can leverage CMS Hub.

Jen shares the following recent HubSpot CMS enhancements:

1. Adaptive testing for Enterprise customers
2. Built-in SEO tools
3. Serverless functions
4. And more!

Links Mentioned

Live Debate: Build Your Website on HubSpot CMS vs. WordPress

On this episode of SmartBug on Tap, Jen Spencer shares the best Marketo add-ons for mid-sized business.

Jen shares add-ons that will help:

1. Your sales team see Marketo data without leaving your CRM
2. Your reps easily send and track template emails
3. You with your Account-Based Marketing efforts
4. And more!

Links Mentioned

• Marketo Sales Connect
• Ad Network Integrations
• Retargeting
• Website Personalization
• Predictive Content

On this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot’s multi-touch attribution reporting.

Jen will discuss:
 1. How to choose the data dimension that suits your reporting needs. 2. The four main conversion points used for attribution models. 3. How to understand the different attribution models available

Links Mentioned

How to Analyze HubSpot’s Multi-Touch Attribution Reporting

On this episode of SmartBug on Tap, Jen Spencer shares some of HubSpot's recent enhancements that impact contextual marketing.

Jen will share a few recent updates including:

1. Two-Way Contact Syncing with HubSpot and Shopify
2. Adaptive Testing
3. "Wait Until” Delays in Workflows

On this episode of SmartBug on Tap, Jen Spencer shares some recommendations on how to migrate a Marketo instance.

Jen will share:

1. A few questions to work through with your team to help determine your goals.

2. A short list of people who should know their roles in advance.

3. How to deep clean your CRM to prepare for your migration

4. How to organize your current marketing platform
5. And more!

Links Mentioned

• Your Complete Marketo Migration List
• Marketo's Setup Checklist

In this episode of SmartBug on Tap, Jen Spencer shares why SmartBug Media® decided to become HubSpot Advanced CMS Certified.

In this episode of SmartBug on Tap, Jen Spencer talks about the pros and cons of migrating from WordPress to the new iteration of HubSpot’s content management system, named CMS Hub.