SmartBug on Tap

Most inbound marketing professionals want to make the world a better place. But, no matter how idealistic and well-meaning we are, most of us have lead numbers and sales quotas to hit.

One way inbound marketers generate leads is to gate content. On this episode of SmartBug on Tap, Jen Spencer discusses why we gate content (and when we shouldn't).

Welcome to Season Two of SmartBug on Tap. We're back after a summer hiatus, and on today's episode Jen Spencer is chatting about mergers and acquisitions—and their impact on Search Engine Optimization.

On the season finale of SmartBug on Tap, I announced our summer hiatus and share how you can quench your Intelligent Inbound® thirst until we return with Season 2 in September of 2020.

I also encourage listeners to expand their podcast library to include voices that are sharing important information about diversity, inclusion, and social justice.

Links Mentioned

• SmartBug Website
• Code Switch
• She+ Geeks Out
• Pod Save the People

COVID-19 has been devastating, and it has already landed some heavy blows that will leave marks for a long time. By adjusting to these strange times, you can come out ahead on the other side.

On this episode of SmartBug on Tap, I share five coronavirus-focused SaaS marketing strategies.

At SmartBug, we know a thing or two about working remotely. In fact, it's one of the foundational cornerstones of our company. Over the years, we've found the secret recipe that enables us to spend ample time with those we love, while still having fulfilling careers. When working from home is done right, we know that remote workers can be more productive than those in an office.

On this episode of SmartBug on Tap, I share four tips for staying productive while working from home.

It's official: We're in a recession. Although it's not clear how long this pandemic-induced recession will last—or what the economy will look like when it's over—to be recession-proof and retain your customers, you shouldn't go dark. You must keep marketing and advertising in order to beat the odds.

On this episode of SmartBug on Tap, I share how to recession-proof your business.

During these uncertain times, it's inspiring to see so many businesses opening their virtual doors a bit wider to support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak.

Generosity has not been limited to those on the front lines. We're also seeing free and discounted tools and trainings to support marketing, sales, and service professionals.

On this episode of SmartBug on Tap, I share five free and discounted tools to support Intelligent Inbound® during COVID-19.

Links Mentioned During the Show

Free and Discounted Tools to Support Intelligent Inbound During COVID-19

Sales and marketing are two different departments with the exact same goal, but they're incredibly different animals with different perspectives and approaches. The solution for better alignment? Sales enablement.

Sales enablement is about closing the loop between marketing and sales to ensure that everyone has the intel and content they need to meet customers wherever they are on the buying journey.

On this episode of SmartBug on Tap, I share 6 ways marketing can help sales succeed with sales enablement.

If your business has a website, you've probably heard of Google Tag Manager, which is the free software tool that gives you the ability to install different types of tags on your website.

In the past, companies needed a web developer on their team in order to track codes. With hundreds of codes to track, this got a bit complicated to update and maintain. Google Tag Manager came in and solved the problem by storing all tags in one place—the Google Tag Manager account.

On this episode of SmartBug on Tap, I share five benefits of Google Tag Manager.

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer's Journey.

On this episode of SmartBug on Tap, I share five best practices to ensure that your company benefits from video marketing.a